Internet Marketing / 3326 posts found
Balancing Creativity With Caution When Using AI to Create Content
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These technologies have the potential to simplify an arduous writing process, helping writers skip the torture of the blank page and fast-forward to the gratification of a published article. It’s a junk food promise, satisfaction without effort. I first dipped my toes into the world of […]
The SEO Evolution: Expert Insights into the Future Landscape of Search
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, SEO strategists, and writers are learning how to leverage AI to create stronger websites and more effective content. This will greatly alter how your competitors’ approach content creation — and it should alter how you approach it, too. Along with AI, Google’s introduced a change […]
The Top Brands on Threads & How They Gained Followers So Quickly
Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly? Here’s a breakdown of some of the highest-performing brands on Threads and how they keep consumers on the app engaged. Top Brands on Threads The following brands have amassed a huge following on Threads. Here’s what they do and […]
How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]
How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google’s way of efficiently using AI to answer complex or multi-step searches. The feature could result in a better user experience, but how can SGE and other Google Search changes affect your website traffic? And how can marketers optimize their web strategy to keep up with this change? This article will explore SGE, other Google Search changes, and how web and SEO professionals prepare for this new SERPs landscape. What is SGE? SGE integrates generative AI capabilities with Google Search results. […]
Site Architecture for Resource & Content Libraries — Whiteboard Friday
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription What’s up, Moz fans? I’m Kavi Kardos. I’m speaking here at BrightonSEO this week, and I’m recording a Whiteboard Friday for you on site architecture for resource and content libraries. You can find me on Twitter @therarevos and on LinkedIn as well. I’m […]
10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people’s attention? Try to guess which of these two CTAs had the higher conversion rate. Here’s CTA #1: Source Here’s CTA #2: Source Ready for the answer? The winner was #2. And I bet some of you guessed that the winner was #1. The truth is, you won’t know […]
Tips on Using AI for Influencer Outreach
According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Find out how to leverage AI for a tailored outreach approach that speeds up the process. Using AI to Craft Your Outreach Messages One of the most important steps in reaching out to influencers is […]
The Ultimate List of Marketing Quotes for Digital Inspiration
“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah. There is an endless number of quotes and phrases people use for inspiration at work, in their personal lives and relationships, and to drive community efforts. There are even industry-specific quotes — the marketing […]
Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap
Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought more speakers, more chances to fill up your bingo card, and more time to grab swag. Let’s get back to the future of search! Back to the Future: What Lessons From Marketing History Can Tell Us About the Future – Andi Jarvis Kicking off day two, where Andi is going, we don’t need roads. Andi started the final day of MozCon 2023 with his talk on what lessons the history […]
120 Presentation Topic Ideas Help You Hook Your Audience
Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes. Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention. So, let’s learn how to develop thought-provoking and relevant topics for your presentations. You’ll also find some […]