Internet Marketing / 3058 posts found
The Top 15 AI Tools for Marketers
In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. Below, we’ll discuss the benefits and cover 15 tools you can use today. Table of Contents The Benefits of Using AI in Marketing […]
What is a Brand Champion? How to Leverage Them for Your Business
There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner. That’s where a brand champion comes in as someone who promotes your business to others and helps organically grow your loyalty base. Let’s dive into why you need brand champions, how to get them, and how to incorporate them into your marketing strategy. Table of Contents What is a brand champion? The Benefits of Brand Champions Common Types of Brand Champions What You Need Before Creating Brand Champions Brand champions can be business […]
SEO Pricing: How Much Should You Spend on SEO Services?
SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. But where do you start? And how much will it cost? These are some of the first questions businesses may have when thinking about hiring externally. In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. Let’s dive in. Table of Contents What do SEO services do? The […]
Parts of a URL: A Short Guide
If your website is structured like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about. There are several URL parts, and they’re discreetly important for optimizing your site’s user experience (UX) and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. Below is an illustration of the basic […]
Meet Our MozCon 2023 Community Speakers
Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker spots, and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition was unusually tough which, in its own right is a massive indication of many incredible things to come for the future of our industry and industry events. Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders, and then […]
How to Use vlookup in Google Sheets
vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you’re a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions. You might be a complete beginner to vlookup. Or perhaps you’re more familiar with Excel and want to know how to execute this formula in Google Sheets. Either way, you’ll find step-by-step instructions and useful tips below to make sure you’re using the vlookup function correctly and retrieving accurate results from your dataset. Table of Contents […]
How to Use Arrays in Google Sheets
Google Sheets is a powerful tool for managing and analyzing data, but as your spreadsheets become more complex, you may need more advanced tools to perform calculations and analysis. Arrays are one such feature. This function in Google Sheets allows you to perform complex calculations across multiple cells or ranges of cells. Using arrays in Google Sheets can be daunting for beginners, but with a little practice, they can be a game-changer for managing and analyzing data. In this blog post, we’ll take a deep dive into how to use arrays in Google Sheets, from basic formulas to more advanced […]
10 AI Tools to Streamline Your Social Media Strategy
As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers. Fortunately, social media AI tools have emerged as powerful solutions that can streamline the process and enhance overall performance. In this blog post, we’ll introduce you to 10 cutting-edge social media AI tools that can help you optimize your social media strategy, boost productivity, and drive positive ROI. From social listening and analysis tools to AI-powered content creation platforms, these tools can help you gain deeper insights into your audience. So, let’s dive in and discover how these innovative AI tools can […]
8 Lessons We Learned from These Famous Rebrands [2023 Edition]
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there. In this blog post, we will explore some of the most notable famous rebrands and what marketers can learn from them to apply to their own businesses. Whether you’re looking to rebrand your business or for inspiration to take your brand to the next level, these rebrands offer valuable insights into what it takes to refresh and modernize a brand successfully. 1. Meta In October 2021, Facebook […]
AI Ethics: How Marketers & Advertisers Should Navigate Them
Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business. But many people don’t entirely trust it. Lack of transparency and discrepancies in results could prevent the tech from improving, and the implementation of an AI ethical framework can reform that. In this post, we’ll discuss AI ethics and how ethical decision-making can improve the technology. But if you’re in a pinch, jump to the information you need. What are AI ethics? Why are AI ethics important? Biggest AI Ethical […]