Internet Marketing / 2954 posts found
The Ultimate Guide to Freelancing
Independence, flexibility, and unlimited financial potential — these are all inviting parts of a freelancing lifestyle. This is especially attractive for employees who want more from their workplace. But, there’s still some mystery surrounding the enigmatic career choice. As a freelancer, how do you make money? Where do you find work or jobs? How do you figure out what to do? What about insurance and benefits? These questions are what typically stop people from pursuing a full-time freelance career. Keep reading for the answers to these questions and more, with expert insights from professional freelancers. You can also jump to […]
MozCon 2023: The Initial Agenda
The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh faces joining us for the first time to fan favorites making a return appearance, our speaker lineup this year is 🔥. Topics range from AI & future-proofing your strategies, technical SEO, content marketing,, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too). Once again, you’ve got two incredible ways to join us […]
Everything You Need to Know About Slack
If you work in an office, chances are that you’ve heard of Slack, or you might even be using it right now. Slack is a cloud-based messaging tool taking the business world by storm. In fact, it now has more than 10 million daily users around the world, powering tens of thousands of businesses. If you’ve recently started using Slack and are just figuring out the platform — or if you’re still trying to decide if you should implement it for your business — we’ve got you covered. In this guide, we’ll be sharing the best Slack tips and tricks to get […]
What is GPT-3? The Complete Guide
GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases. But what exactly is GPT-3, and how does it work? And, most importantly, is it worth all of the hype? Below, we answer all of your questions about the modern AI tool in this complete guide to GPT-3. Table of Contents What is GPT-3? How does GPT-3 work? Why is GPT-3 so powerful? GPT-3 Limitations What is GPT-3? GPT-3 is a language model that can process and generate human-like text. […]
Using Human-Centered Design to Create Better Products (with Examples)
To understand human-centered design, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers — they’d welcome the opportunity to get offline.” Your boss has good intentions, but his intentions don’t match your consumer’s reality. His idea isn’t empathetic towards a teenager’s passions, and it isn’t a solution that fits their wants and needs. Now, let’s look at a real example of human-centered design: meal subscription boxes. […]
AI Detection: How to Pinpoint AI Generated Text and Imagery [+ Detection Tools]
AI-generated content is a fascinating development, and we’re seeing more and more articles, stories, and images created by AI tools. (Thanks, AI, for the intro sentence.) But, the rise of advanced AI generation tools has exposed potential issues, from people being unable to detect the difference between AI and human generations to AI predictions and analysis being flat-out wrong. This is where AI detection comes in, as it’s a way for people to uncover when text, images, and even videos are machine-generated, so they can make informed decisions on the content they consume. In this post, we’ll cover: What is […]
How Jasper.ai Writing Assistant Works [+ Its Pros and Cons]
If you’re keeping up with conversations about generative AI, you’ve likely heard of Jasper.ai. In this post, I’ll cover its top features, show how it works, and explain the pros and cons of using this software. What is Jasper.ai? Jasper.ai Features How Jasper.ai Works What are the pros and cons of Jasper.ai? How much does Jasper.ai cost? The tool offers hundreds of templates to choose from, responding to many scenarios – like if you want to write a long-form blog post or need the perfect response to a review. It takes the stress of a blank page right out of […]
How to Get Bard to Show Your Local Business: Advice from the Source
We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned some useful things from and about Google’s nascent AI chat that you’ll need to know if this technology becomes part of your customers’ lives. My main goal was to learn three things: How much is Bard like Google search in a local use case? Would I be able to get any tips for local business inclusion in Bard? Do local SEOs need to change tactics to adjust for Bard? Advisory: […]
Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]
While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic. We could debate whether quiet quitting is good or bad forever. But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? In this post, we analyze data from 500 marketing leaders to learn how leaders are keeping up with quiet quitting, why they think it happens, and how they plan to navigate it. Quiet Quitting Fast Facts Before diving into the why and how, here are a […]
The Meme-ification of Barbie
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Come on Barbie, let’s go party. Last week the trailer and cast posters for this summer’s anticipated film Barbie the Movie got social media buzzing. The trailer itself is fairly vague. Outside of introducing the main characters of the film, the clip reveals few details about the actual plot to build intrigue among audiences. A few hours before the trailer dropped, official images of the cast were released on Twitter. Each image features stylized graphics of each Barbie character […]