Internet Marketing / 3348 posts found
14 Best Video Editing Software Tools for YouTube
People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same. The quality of your video will rely on your filming equipment and the editing software you use. A video with high resolution, proper lighting, and seamless video editing will set the foundation for masterful and professional-looking content. To help you […]
16 Best Email Previewing, Testing, & Rendering Tools
You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. In this post, we’ll discuss the best free and paid email testing, previewing, and rendering tools you can use to make sure your emails are ready for the eyes of your leads and customers. What is an email previewer? An email previewer is a tool that helps you preview your messages before sending them to your list. Previewing your messages ensures your emails are professional, error-free, easy to read, and ready for your leads […]
Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. How’s it going? My name is Jon Earnshaw. I’m the Chief Product Evangelist at Pi Datametrics, and today I’m going to be talking about a subject that is super close to my heart, and it’s been close to my heart for over 15 years. When I was analyzing the SERP one day and I started […]
How to Make a Video on iPhone (Expert Tips)
It’s an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI. You may think you need expensive equipment to create a high-quality marketing video, but you’re actually all set if you know how to make a video on an iPhone. Sounds too good to be true? Don’t worry. In this post, we’ll walk you through our tips and best practices for filming high-quality marketing and social media videos with your handy iPhone and a few other tools. Tips for Shooting Videos with an iPhone Here are […]
How to Make an Ad: A 15-Step Guide [+Expert Tips]
Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to target audiences — can frustrate efforts to capture customer interest and drive ROI. How do you choose the right medium to promote your platform? What metrics matter? And once you decide, how do you actually make the ad? Our comprehensive ad-making guide has you covered. Let’s go. Featured Resource: Advertising Planning Templates & Kit To make your advertising planning easier, […]
CSOL TEST POST – DO NOT PUBLISH
Here is some rich text in a blog. Actual rich text – which rich text styles should apply to…
Top Local SEO Takeaways from MozCon 2023
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right in: Are you categorizing your links yet? I confess unashamedly that Amanda Jordan’s presentation on local link building was the talk I was looking forward to most this year, and it did not disappoint. As a local SEO or local business owner, you already know […]
How to Create a Heat Map in Excel
Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer can use a heat map to analyze sales data and find products that sell more during specific seasons. In short, heat maps help you find and color-code correlations that may have been difficult to discern from raw data. This guide will show you how to create heat maps in Excel of different types: A simple heat map with conditional formatting. A heat map with a custom color scale. A geographic heat map. Let’s get started. What […]
X Marks The Spot: What’s to Come After Twitter’s Rebrand?
Last month Elon Musk announced that Twitter’s new name is X. The name change is supposed to mark the platform’s evolution from a social media tool to an “everything app” that includes banking, e-commerce, and expanded social features. According to author Walter Isaacson, Musk has been on a mission to make fetch X.com happen since 1999. That year he launched the site offering a range of digital finance products, and the site eventually merged with another company becoming PayPal. Since the initial version of X.com didn’t exactly revolutionize the financial system Musk is hoping to try again, this time using […]
22 Facebook Stats to Know in 2023 [+HubSpot Data]
Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it’s worth marketing your brand or organization on the social network. To help you decide if Facebook is still worth leveraging, we’ve compiled a list of statistics marketers should know in 2023. Facebook Statistics Facebook Statistics for Business Facebook Video Statistics Facebook Advertising Statistics Facebook Demographic Statistics Facebook Statistics Here are some general Facebook statistics marketers should know. 25% of marketers list Facebook as one of the most effective platforms for building community on social media, according […]