Internet Marketing / 3187 posts found

Facebook Insights: A Beginner’s Guide [+ Step-by-Step Instructions]

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If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it. Features like weekly insight summaries and competitive data on other business pages make Facebook Insights a powerful tool that every marketer should leverage. Let’s dive into what Facebook Insights is, how to access it, and how to interpret the metrics it tracks. What is Facebook Insights? Facebook Page Insights vs. Facebook Audience Insights Where is Facebook Insights? How to Use the Facebook […]

How Ozempic Ushered In the Next Wave of Wellness Marketing

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Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. While it’s intended to help manage diabetes, many people who take it experience […]

10 ChatGPT Alternatives for Marketers

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Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you’re probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you’ve come to the right blog. This article will explore different ChatGPT alternatives and their unique features. Free ChatGPT Alternatives If you’re looking for an economical alternative to ChatGPT, the following free AI alternatives fit you. 1. Bard Google’s experimental […]

Is AI Sentient? Could it Ever Be? Experts Weigh In

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Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what AI might look like as it develops. In this post, we’ll discuss sentient AI, what it could look like, and if we should be worried about a world where robots are conscious (with scientific insight, too). What is sentient AI? Sentient AI can feel and have experiences just as humans can. Sentient AI is emotionally intelligent, conscious and can perceive the world around it and turn those […]

How to Become an SEO Expert, According to HubSpot’s SEO Team

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SEO helps businesses keep their website visible to people looking for what they offer.  It’s a technical specialty that requires understanding its foundational processes, continuously monitoring performance, and staying on top of search algorithm updates and new requirements.  The person at a business who monitors trends and helps sites remain visible is an SEO expert. In this post, we’ll discuss exactly what they do and advice from experienced HubSpotters on how to become one.  What is an SEO expert? An SEO expert monitors search trends and uses analytics to help businesses build websites that rank highly in search engines, reach […]

How to Explain the Value of SEO to Executives — Whiteboard Friday

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In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value.

15 Apps for Instagram Posts to Make Your Content Stand Out

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With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. Fortunately, there are many apps for Instagram posts that will help your content catch the attention of your target audience. We’re not just talking about editing tools and filters. The following apps and tools for Instagram can help you gain followers, attract likes, and analyze your performance. Best Apps for Instagram Instagram Photo Editing Apps Instagram Apps to Track Followers Instagram Apps for Likes Instagram Analytics Apps Types of Instagram Apps There are several […]

15 Call-to-Action Statistics You Need to Know About to Increase Your Conversion Rate

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You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns. To help you create irresistible CTAs and move a higher percentage of people down your marketing funnel, we’ve compiled a list of 15 relevant call-to-action statistics. We scoured the internet for the latest research papers, reports, and case studies. Then, we interviewed experts to assemble this comprehensive list of call-to-action statistics. These statistics will help you understand how to craft and implement effective CTAs that drive conversion and action. Let’s explore each of these CTA stats below. 1. Email CTAs get an average click-through […]

What is Customer Journey Analytics

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A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else.  To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any industry — needs to understand how customers interact with their brand. Insights gathered from customer journey analytics can help, while leading to increased customer lifetime value, customer loyalty, and revenue growth.  In this blog post, we cover the following: What is customer journey analytics? Customer […]

5 Inspiring Indigenous and Native Entrepreneurs to Know About

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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Native entrepreneurship often occupies two worlds. Aspiring Indigenous business owners navigate historic barriers to traditional financing and growth — while building culturally informed, sustainable ventures. This challenging climate hasn’t stopped these entrepreneurs from entering nearly every industry imaginable to make an Indigenous imprint on the world while supporting themselves…
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