Internet Marketing / 3082 posts found
How to Use Arrays in Google Sheets
Google Sheets is a powerful tool for managing and analyzing data, but as your spreadsheets become more complex, you may need more advanced tools to perform calculations and analysis. Arrays are one such feature. This function in Google Sheets allows you to perform complex calculations across multiple cells or ranges of cells. Using arrays in Google Sheets can be daunting for beginners, but with a little practice, they can be a game-changer for managing and analyzing data. In this blog post, we’ll take a deep dive into how to use arrays in Google Sheets, from basic formulas to more advanced […]
10 AI Tools to Streamline Your Social Media Strategy
As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers. Fortunately, social media AI tools have emerged as powerful solutions that can streamline the process and enhance overall performance. In this blog post, we’ll introduce you to 10 cutting-edge social media AI tools that can help you optimize your social media strategy, boost productivity, and drive positive ROI. From social listening and analysis tools to AI-powered content creation platforms, these tools can help you gain deeper insights into your audience. So, let’s dive in and discover how these innovative AI tools can […]
AI Ethics: How Marketers & Advertisers Should Navigate Them
Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business. But many people don’t entirely trust it. Lack of transparency and discrepancies in results could prevent the tech from improving, and the implementation of an AI ethical framework can reform that. In this post, we’ll discuss AI ethics and how ethical decision-making can improve the technology. But if you’re in a pinch, jump to the information you need. What are AI ethics? Why are AI ethics important? Biggest AI Ethical […]
8 Lessons We Learned from These Famous Rebrands [2023 Edition]
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there. In this blog post, we will explore some of the most notable famous rebrands and what marketers can learn from them to apply to their own businesses. Whether you’re looking to rebrand your business or for inspiration to take your brand to the next level, these rebrands offer valuable insights into what it takes to refresh and modernize a brand successfully. 1. Meta In October 2021, Facebook […]
50 AI Prompt Examples for Marketers to Use in 2023
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It’s a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand. In this article, we’ll share AI prompts marketers can use to optimize their generated results and better meet their marketing needs. If you’re short on […]
How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in 2004, e.l.f. (an acronym for eyes, lips, and face) was created to offer high-quality cosmetics at a low cost. At the time of its launch, most of e.l.f.’s products cost between $1 to $3. In its first decade, the company experienced a period of steady […]
5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers. In this blog post, we’ll highlight the top challenges marketers face in understanding audiences from HubSpot’s very own 2023 State of Marketing Report to provide data-driven tips for overcoming them. Challenges Marketers Face in Understanding Audiences 1. […]
15 AI SEO Tools and How to Use AI in 2023 [New Data]
Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website’s rankings. In this article, we’ll explore the various AI tools available to you, but first, let’s dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? 15 AI SEO Tools Marketers Should Know How Marketers Use AI We surveyed more than […]
2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained
Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals get to pool their practical knowledge of what they see impacting clients’ rankings most. Today, we’re going to look at how to set the local businesses you market apart by mastering the tippy-top of the list of factors, with lots of practical tips for improving […]
How Marketing Leaders are Navigating Recession [New Data]
In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you’re likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on […]