Internet Marketing / 3300 posts found
Your GA4 Migration: 10 Things You DON’T Want to Miss
Universal Analytics is officially done collecting data. Cue one single tear running down every marketers’ cheek. Now all of your site data will flow solely through Google Analytics 4. Are you sure you’re ready for that? The only reason I ask is because, well, GA4 is a bit of a beast with tons of hidden settings that need to be addressed for optimal data collection. In the admin section of GA4 you will see two columns: Account and Property. The Property column is where the majority of important setting options are hiding. 1. Timezone Your property timezone can be set […]
How to Build an Email List from Scratch: 11 Incredibly Effective Strategies
It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating customer loyalty is not easy, but it is possible by continuing to offer valuable content. While there are many ways to do this, email marketing is one of the most powerful ways to reach your target audience — if done correctly. We’ll explore: Attributes of a Good Email List How to Build One Email List-Building Tools Qualities of a […]
Podcasts on YouTube: Best Practices to Follow
YouTube is one of the most popular platforms used for video hosting, with over 2 billion active monthly users. It’s also a popular platform for enjoying podcasts, with 57.8% of podcast listeners in the U.S. listening to shows on YouTube. If you are producing a podcast, YouTube can help you: Reach a broader and more diverse audience Increase the discoverability of your podcast Increase engagement through liking, sharing, and commenting Build listener communities Below, we’ve outlined best practices to ensure your YouTube efforts are as successful as possible. YouTube Podcast Best Practices 1. Keep Your Titles Consistent Consistent titles enhance […]
6 Social Media Algorithms Marketers Need to Know About in 2023
Even though social media algorithms are constantly changing, they aren’t out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We’ve put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Let’s dive in. Note: Keep in mind that the algorithms are constantly changing. We’ll continue to write about major social algorithm changes as they happen. Table of Contents What is a […]
The Essential Artificial Intelligence Glossary for Marketers (90+ Terms)
AI has transformed the business landscape, and while everyone can benefit from it, not everyone has the technological background to understand exactly how it works and what it does. This piece is an AI glossary of all the essential terms and definitions you need to know to fully understand the technology you use. Table of Contents A, B, C, D, E F, G, H, I, L M, N, O, P, R S, T, U, V, W Why Artificial Intelligence Matters for Marketers Artificial intelligence is important for marketers because it can support crucial parts of the marketing process, like SEO […]
Coinbase’s Base launches mainnet for builders, will onboard users in August
Base’s layer-2 mainnet has launched, allowing builders to deploy contracts, while users will be welcomed to the network in August.
A new age in investing: The transformative power of asset tokenization
From real estate to franchising, and from renewable energy to Hollywood, tokenization has the potential to transform the way we do business.
Travel will create a new wave of Web3 mass adoption: Here’s how
The travel industry can create a new wave of mass adoption in Web3, and over 140 companies are already working on it.
Nifty News: The Flash goes Web3, Yuga Labs still working hard on ‘audacious’ Otherside project and more
The Sandbox added a new major IP to its virtual world, a portfolio management startup raised $3.6 million and The Flash is getting NFTs.
How SEOs and Content Writers Can Work Better Together — Whiteboard Friday
This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. Learn all about how SEOs and content writers can work better together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, I’m Helen, head of SEO at Car & Classic, and today we’re looking at how SEOs and content writers can work better together. “SEO copy,” it’s one […]