Internet Marketing / 3330 posts found
How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing
Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources. Fortunately, AI is about to shift how every business creates audio and video content — leaving your team with more time to focus on big-picture strategy, and less time on pre-production, editing, and more. Here, learn why Riverside’s Head of Marketing, Abel Grunfeld, is more […]
Data Storytelling: Skills and Elements — Whiteboard Friday
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi there. Today we’re going to talk about data storytelling. Throughout history, we humans have used stories to communicate information, to cross boundaries, and to also relate to one another. So today we’re going to talk about data storytelling and how that can be used […]
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO
Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website’s images. How do you get in on this traffic source? Image alt text. In this piece, we’ll cover how to write image alt text so your images rank highly in search engines and drive traffic. Table of Contents What is alt text? Why is image alt text important? How to Add Alt Text to Your Images 3 Image Alt Text Examples Image Alt Text Best Practices How Alt Text Affects SEO Whether or […]
Marketing 101: The Ultimate Guide for Beginners
If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key to getting started is knowing the fundamentals. Here, I’ll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Cost-Effective Marketing Channels Building Your First Marketing Strategy Cost-Effective Marketing Channels If you’re just getting started with marketing, here are a […]
Use Google Ads AI & Machine Learning To Run Better Campaigns
Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to manage more of the hands-on work we used to do as campaign managers. This means the future of our work is going to be very different. We are no longer on the court playing basketball. We are now the coach guiding our team to the finals. Our team, in this case, is Google Ads now. Our job is about guiding the machines and technology and ensuring we are headed in the right direction. If we are not headed in the right direction, […]
How to Create a Facebook Group for Your Business [+ Why You Should]
In short: Facebook groups are undeniably valuable. If you‘re interested in learning how to create a Facebook Group, you’re in the right place. We’ll also explore the differences between Facebook groups and Pages and whether or not it’s worth the effort. Dive in from the beginning, or use the links below to jump to a section. Should you create a Facebook Group for your business? Facebook Group vs. Facebook Page How to Create a Facebook Group How to Pin a Post in a Facebook Group How to Create a Poll in a Facebook Group How to Create a Private Facebook […]
How Far Back Should a Resume Go? Everything You Need to Know
With an uncertain job market, having a resume that stands out, is tailored to the job, and is well-put together has never been more critical. Here, we will guide you on how far back your resume should go when revising and editing it. The guidance varies depending on your experience, what roles you’re applying to, and the types of jobs you would want. Data shows that nearly one-quarter (24%) of hiring managers spend less than 30 seconds looking at a resume. This means you should only include the more relevant information and job experiences to highlight why you’re the best […]
Marketing Moves That Helped Skims Reach A $4 Billion Valuation
Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Skims initially launched in 2019, offering shapewear and intimates. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid’s items. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal […]
How to Use IF-THEN Statements in Excel
To enjoy Excel fully, you must know how to use the IF-THEN function. The IF-THEN is one of Excel’s most impressive functions, as you can use it to analyze data, draw inferences and make decisions under certain preset conditions. But what exactly are IF-THEN statements, and how can you start using them? In this guide, we’ll show you how to use IF-THEN statements to improve your mastery of Excel. Table of Contents What are IF-THEN statements in Excel? The Benefits of IF-THEN Statements in Excel How to Use IF-THEN Statements in Excel Best Practices for IF-THEN Statements in Excel What […]
Adding References to Your Resume — The Complete Guide
“Show me the receipts!” We’ve all heard the phrase, and when it comes to your new job search, those “receipts” are your references on a resume. The difference between snagging that dream job or being left in the dust can sometimes come down to the glowing endorsements of your professional network. In today’s competitive job market, it’s crucial to stand out, and a cover letter alone may not be enough — but having a well-prepared list of references can be the ace up your sleeve. In this article, we’ll walk you through the nitty-gritty details of adding references to your […]