Internet Marketing / 2879 posts found
How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]
Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.
3 Point-of-Need Advertising Opportunities — and How to Tap Into Them
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce. Ultimately, you end up paying top dollar for less impact, and the returns are dwindling. If you’re ready to set yourself further away from the competition and tap into advertising channels where your […]
Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many Native entrepreneurs, it’s not active discrimination that proves the biggest issue in getting a business off the ground. In fact, per a recent Breaking the Blueprint HubSpot Blog survey, many Natives don’t feel like their heritage figures one way or the other into their entrepreneurship […]
The Best AI Recruiting Tools in 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too. AI recruiting tools can’t replace a great recruiter or HR person, but they can certainly make […]
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget proposal gets the green light. In this post I’ll share what I learned about marketing budget approval from experts in the field, industry data, and more. In this article: Expert Marketers Featured in this Post What Is the Budget Approval Process? Benefits of a Budget […]
Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.) In a world driven by content marketing, understanding how your target audience prefers to consume information is critical to getting your messages seen […]
The Oops That Proves SEO Basics Still Matter
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of targeted organic traffic and conversions. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag. (The Cask of the Canonical? I’ll find the joke eventually.) A Scary Day in Search Our story begins with a […]
Are Marketers More or Less Productive in the Office? [New Data]
The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it’s inherent to what we do. I feel like I’ve lived nine lives as a marketer: unpaid intern, salaried in-office employee, hybrid worker, remote contractor. Most of my experience has been completed outside of the office setting, and as a remote work […]
Turn Marketing Into Meaningful Relationships — Whiteboard Friday
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.
The Best AI Tools for Ecommerce & How They’ll Boost Your Business
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your competition. If I know anything about trying out new tools, it can quickly become costly. So, instead of spending precious dollars from your budget, bookmark our list of AI tools to use whenever you need to add something new to the stack. Before we discuss […]