Internet Marketing / 3280 posts found
Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are overwhelmingly self-centered, with people talking about themselves in supposedly “inspirational” ways. Instead of joining the self-congratulatory parade, I decided to call it out. I built the Viral Post Generator, a tool that automatically creates eye-roll-worthy posts, making the formula painfully apparent to everyone. In a […]
What you’re doing wrong in your marketing emails [according to an email expert]
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson is back, and this time he’s coming in hot with what you’re (probably) doing wrong with your email marketing. And, in all honesty, I’ve committed some of these sins with this very newsletter. (Oopsie!) Jay Schwedelson Founder, SubjectLine.com; Host, Try This, Not That! For Marketers […]
Turn customers into community members — how community transformed the Gymshark experience
My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. Orders failed. Customer support lit up. Social media exploded. We were trending — but not for the reasons anyone hoped. I braced for digital war. To top it off, the BBC showed up bright and early the next morning to document the chaos. Cameras, questions, and crew — all while the team was still recovering from a sleepless night. […]
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If you‘re looking for workflows that make your work life easier, you’ve come to the right blog. But before we get into their experiences, let’s dive into the benefits of AI workflow automation. Benefits of Productive AI Workflow Automations A huge benefit of AI workflow automation is that it can act as an assistant to whom you delegate […]
OpenAI secretly launched a sales agent — here are the details
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. The short demo, which isn’t available yet, was for an AI sales agent. This AI agent can perform autonomous tasks to help sales teams qualify, enrich, and follow up with leads. You can watch the full leaked demo here, but I’ll break down all the information you need — and what it means for everyone doing knowledge work — below. OpenAI’s Entry Into Vertical Agents First of all, OpenAI has mostly […]
How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]
Are you launching a community but struggling to gain traction? Learn a proven framework to build trust, drive engagement, and scale brand-aligned communities.
How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year. There’s no team behind her — just Jovanovic, her AI tools, and a process that turns one hour-long conversation into weeks of high-quality content. Here’s exactly how she did it — and how you can replicate her success, whether […]
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t ready to buy when you reach out. Most of them don‘t care about your product, at least, not yet. They’re not waking up hoping for another cold email or wondering if they should check out one more demo page. They’re busy doing their jobs. That […]
The Accessibility Advantage — Whiteboard Friday
Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process. It helps you identify opportunities to nurture leads and ultimately drive more product sign-ups. This post offers an 8-step approach that consistently delivers results. But before then, let’s run through the basics. Table of Contents What is a B2B buyer journey map? Benefits of B2B […]