Internet Marketing / 3175 posts found
11+ Real-World AI Agent Examples
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while – but haven’t gotten that visibility until recently. In this article, we’ll break down real-world examples of how AI agents are used across industries. AI Agent Examples in Real Life 1. Recommendation Engines Every time you sift through recommendations on your Netflix, you’re seeing AI agents at work. AI agents take action without constant human intervention by recognizing patterns and […]
How Do You Explain the Value of SEO? — Whiteboard Friday
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough ROI conversations with confidence.
How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy
Description: Laid off with no safety net, I turned my SEO side hustle into a $1M+ freelance business. Learn how to find clients, set rates, and scale your SEO consultancy.
How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I’ve had to explain countless times as an inclusive marketing consultant: inclusive marketing isn‘t about reinventing the wheel — it’s about making what you’re already doing work harder for you. Think about it. When potential customers are considering your product, they’re all asking the same fundamental question: “Will this work for someone like me?” This question carries even more weight for people from underrepresented communities who often face higher barriers to success. Case studies are your perfect opportunity […]
How This Small Startup Outperformed a Stalling Industry
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first question was, “What the ever-loving fffff-?” But your second question is, “What are they doing right?” So I sat down with the marketing director for the top-selling pickle liquor to find out how this small startup is beating the trend and outmarketing the market. Meet the Master Erin Quinn Marketing Director, The Original Pickle Shot Fun fact: Was an extra in two different “This is SportsCenter” […]
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its new partnership was announced in February 2024. According to Backlinko, the increase in users on Reddit since Q4-2023 is undeniable. I predict the audiences will slowly balance as more women discover Reddit and find it’s not the male-only social media platform that people think. If […]
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn’t dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here’s the twist: making your emails more inclusive isn’t just good ethics — it’s good business. As an inclusive marketing strategist who’s analyzed countless marketing campaigns, I’ve noticed that brands that embrace inclusion in their email marketing ultimately attract, convert, and maintain even more subscribers. When people feel seen, they’re more likely to click “buy now” instead of “unsubscribe.” Let’s explore […]
Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m sure you know already how effective the combination of video and marketing tactics can be. In-stream ads provide the opportunity to get your brand in front of your audience when they’re already consuming content. Using the right combination of tactics — like a strong hook, […]
8 Questions to Help You Write a Compelling Marketing Brief
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to help you create a brief that has just enough information — but not too much — to get your team excited and on the same page. Table of Contents The Importance of a Marketing Brief How to Write a Marketing Brief 8 Questions to Help […]
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses with tight budgets and small teams. After working with several startups, I’ve seen exactly which scrappy marketing tactics drive leads and revenue — without draining time or budget. If you’re scaling a startup, these are the strategies that actually work. Table of Contents 10 Non-Negotiables of a Digital Marketing Strategy for Startups Startup Marketing Ideas 5 Startup Marketing Tactics to Explore 1. Use […]