Internet Marketing / 3186 posts found
What are ISVs? [Examples, Benefits, and More]
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come to the aid of smaller tech companies. These platforms have created marketplaces where MarTech firms can showcase their software solutions to the platforms’ unique clients. This boosts visibility and income for many MarTech companies. ISVs are MarTech firms that collaborate with computer hardware producers, operating […]
What is AI bias? [+ Data]
Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? In this post, we’ll discuss the potential for harm in using AI, examples of AI being biased in real life, and how society can mitigate potential harm. What is AI bias? AI bias is […]
How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle. In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and chronicling her experiences as a student at the University of Miami. With over 5.3 million followers on the platform, Earle is one of TikTok’s top creators earning up to $70,000 per sponsored post. Earle recently went on a trip to Europe with a group of […]
17 Apps to Improve the B2B Customer Experience
Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition. And at the same time, budgets are lean, leading marketing teams to take a hard look at their tech spend and see where there are inefficiencies or redundancies. Recent HubSpot research found that […]
Here’s how developers aim to store crypto inside NFTs
From being an inventory system for gaming to being used in DAOs, Future Primitive’s Jayden Windle and Benny Giang spoke about use cases for ERC-6551.
Nike NFTs to make their way into EA Sports games and its millions of fans
Nike’s “virtual creations” will be integrated into EA Sports games in the coming months.
Evertas expands crypto insurance offerings to include mining and raises limits
Crypto insurance underwriter Evertas will increase coverage limits to $420 million per policy while adding additional mining coverage.
Web3 adds semantic layer to Ethereum for a decentralized society
This new relation-based Web3 protocol integrates decentralized social graphs, identity and AI to add social context to Web3 profiles.
The Moz Links API: Touch Every Endpoint in Python
The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab. If you’re looking at this on Github, the code snippets can be copy/pasted into your own notebook environment. By the time you’ve run this script to the bottom, you will have used every Moz Links API endpoint, and can pick the parts you want for your own project. The official documentation can be found here. Confused? Be sure to check out my intro to the Moz Links API. Do global imports The import […]
Steve Jobs’ 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence. While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone can learn and adopt. In this post, I share how Steve Jobs managed to sway the world using simple, yet powerful persuasion strategies that you can apply in your own life. Leveraging the Labor Illusion Effect One of the most effective tactics Steve Jobs used […]