Internet Marketing / 3029 posts found
11 A/B Testing Examples From Real Businesses
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and finding the right metrics and timing to test can be a tough problem to solve. That’s why you need inspiration from A/B testing examples. In this […]
The 12 Best Social Media Analytics Tools for Marketers in 2023
These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all. In-depth knowledge about the status and success of your social media marketing will offer actionable insight into things like which strategies should remain in place and what you should change or experiment with in order to grow. Social media analytics tools are able to help you with just that. In this […]
4 Types of Arificial Intelligence & What Marketers Are Using Most (Research)
You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you’re like me, you haven’t “pulled back the curtain” to see how this technology works — until now. Here, we’ll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing. How many types of AI are there? There are four main types of AI: reactive machines, limited memory, theory-of-mind, and self-aware. However, since AI can be categorized by […]
The Content Aggregator Guide for 2023
Those who know me, know that I have a healthy obsession with travel, and so, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since they’re not solely for travel sites, content aggregator sites can be a useful strategy. Marketers can reach new audiences, and consumers can find relevant resources. In this post, you’ll learn what content aggregation is and discover high-quality sites. Table of Contents How Content Aggregators Can […]
28 CTA Templates to Design Clickable CTAs in PowerPoint [Download]
Calls-to-action (CTAs) are a crucial part of your marketing arsenal. You need effective CTAs to convert website visitors into leads. CTAs prompt your audience to take an action in their lifecycle that actually benefits them — and the growth of your business. In addition to your CTA’s copy, its design needs to grab people’s attention. That’s why we created 28 free call-to-action (CTA) templates in PowerPoint for you to customize and use. Don’t let the fear of DIY design stop you. The template will teach you how to customize your new CTAs effectively. This post will give you a sneak […]
10 Top Open Source AI Platforms and Tools to Try Today
Open source AI platforms are helping humanity move toward a futuristic world faster than most anticipated. OpenAI, Microsoft, and Google have had an outrageous month in the artificial intelligence (AI) space, and this field keeps accelerating. What is open source AI? Defining this term requires understanding a few others. Open source is a software development term that means any programmer can jump in and work with it, the goal being to develop robust software in a shorter amount of time. This is a great way to leverage the novel ideas of the best minds to fuel progress in technology. Think […]
20 Best B2B Lead Generation Tools
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. In this post we’ll cover: What is B2B lead generation? Why you need lead generation tools […]
How Social Media Influenced Coachella
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Coachella didn’t start off as the Met Gala for influencers. The festival was first held in October 1999 and was intended to be an accessible event for alternative music fans. Held just three months after the infamous Woodstock ‘99, the first Coachella had an audience of just 25,000 people and failed to make a profit, costing organizers nearly $1 million. After taking a year off, Coachella made its comeback in April 2001. While Coachella began picking up […]
The 11 Best Ways to Send Large Files
We all know the frustrating feeling — you’ve collected all the images you need for your next campaign, but when you go to press “Send” you’re told, “Sorry. File too large.” Figuring out how to send large files on the fly is a pain. Unfortunately, our email accounts can’t carry as much storage as you might think. Gmail, for instance, can only hold files up to 25 MB. Additionally, large files can eat at your storage space, even if it’s just sitting in your Sent folder. If you’ve got a file you can’t send the traditional way, don’t worry — […]
Heat Maps: Everything Marketers Need to Know
Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions. By mapping out where users click, hover, and scroll, heat maps can provide powerful insights into what your visitors like, what they don’t like, and what they’re ignoring. Here, we’ll take a closer look at heat maps, how they work, and the different types of maps you can use to optimize your website for more conversions and less friction. Table of Contents What is a heat map? How do heat maps work? Different Types of Heat Maps [+ What They […]