Internet Marketing / 2954 posts found
How to Craft a Brand Manifesto [Guide + 10 Examples]
To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows why your brand is worth following. To do this, you’ll need to craft a brand manifesto that expresses your brand’s values. A compelling brand manifesto will appeal to your audience’s emotions and show the “why” behind your organization. But how do you discover the “why” behind your organization? How do you connect with an audience and inspire them to follow you? Here’s what you as a marketer need to know about brand manifestos, how to […]
A Comprehensive Guide to LinkedIn Sponsored Updates
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads. In this comprehensive guide to LinkedIn sponsored updates, we’ll tackle the big questions — what are LinkedIn sponsored updates, how do they work, and how much do they cost? We’ll also offer a list of sponsored updates best practices to help your brand make the most of this social content solution. What are LinkedIn sponsored updates? Also called sponsored content, the official LinkedIn help page […]
3 Easy Steps to Build Your Brand Promise [+ Examples]
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create a brand promise, and see examples from popular B2B and B2C brands. We’ll also share a brand promise template to help you draft your own. Keep reading or jump ahead to the section you’re looking for: What is a brand promise? Why Your Brand Promise […]
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as “very important.” So, if you want your business to succeed you must make sure your customers do, too. By doing so, you can stack the odds in your favor, ensuring the leads you’re passing to your sales team are a good fit for your business through benefit segmentation. In this post, we’ll go over what benefit segmentation is, why you should use it, and where it can be seen in the […]
Product Classification: What It Is & Its Impact on Marketing Efforts
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting too much thought into it. Understanding product classifications like this can help you better market, price, and distribute your products. There are four types of product classification and a variety of reasons why these classifications are important. Let’s dive into each type, so you can […]
Microsoft Launched Its AI-Powered Bing Image Creator – What That Means for Marketers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be worth $10 billion. The following month, Microsoft launched new AI-powered versions of its Bing search engine and Microsoft Edge web browser. This week Microsoft announced the launch of Bing Image Creator — an AI-powered tool that allows users to create images at the click of a […]
How to Edit a PDF [Easy Guide]
If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file’s text and images can’t easily be modified once packaged into a PDF. But it’s not impossible. Whether you use a Mac or Windows computer, there are tools available to you […]
The ROI of Digital Accessibility
In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents also thought they would have to rebuild their website from the ground up in order to deliver an accessible browsing experience. This perception of digital accessibility as a cost center without an easy remedy is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability. In this post, I discuss three benefits of […]
The Beginner’s Guide to Brand Pillars
Marketing and branding have been around for centuries. But brand pillars are a newer idea. Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity. But as the practice of branding has evolved, so have audience expectations. Businesses today need more than a catchy tagline to support customer needs. Companies aren’t just selling products anymore — they create brands that need to talk about their impact on society. In this post, we’ll discuss how to create brand pillars that can help you define your brand’s purpose, values, […]
Artifical Intelligence and Machine Learning: Whats the Difference?
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence and machine learning and how it relates to your business. Table of Contents: What is artificial intelligence? What is machine learning? Difference Between Artificial Intelligence and Machine Learning Capabilities of AI and Machine Learning Benefits of AI and Machine Learning What is artificial intelligence? Artificial […]