Internet Marketing / 2954 posts found
The 10 Best Content Management Software Tools in 2023
Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers. Without a good integration between your content management software and your other systems, something as simple as successfully sending a follow-up email after a form submission can become a massive time suck. Let’s explore the characteristics you need for any content management software tool and the ten best content management software tools for marketers. Feel free to use the following jump […]
Businesses Still Can’t Nail Effective Communication [New Data]
Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s success. With more technology available than ever before, you’d think it would be easy to master. But new data published by Project.co reveals that businesses in 2023 are still struggling to effectively communicate — with serious implications for the customer experience. In this article, we’ll dive into the data. Current State of Business Communication While 99% of consumers say it’s important that a business communicates well with them as a customer, a mere 7% of businesses rate their communication as […]
How Marketers Are Preparing for A Potential TikTok Ban
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some college campuses, the Biden Administration threatened a nationwide ban if ByteDance, the China-based company that owns TikTok, doesn’t sell its stakes in the platform. If the app does get banned, it could have major repercussions for marketers who have invested heavily in the platform over the last three years. Though overall social ad spend is trending downward […]
The Pros and Cons of AI-Generated Content
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution. In this post, we’ll discuss the pros and cons of AI-generated content. But before diving into them, let’s first define what it is. Artificial intelligence software can pull pre-existing information from search engines and […]
How to Avoid Duplicate Conversions and Recreating the Conversion Funnel for GA4
As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing in old versions of Analytics which, at the very least, take a bit of creativity in the new world. One example is how conversions are handled. In the old versions of Google Analytics, a conversion could only fire once per session. In GA4 conversions are just another kind of event, so it’s possible […]
20 Artificial Intelligence Statistics that Marketers Need to Know in 2023
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI’s most recent advancements, we’ve compiled a list of interesting AI statistics to consider before you use it for your own company strategy. And if you’re in a pinch, jump straight to the section that you need. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance […]
7 Pieces of Content Your Audience Really Wants to See [New Data]
Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What types of content are memorable to consumers? According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. 1. Funny content 49% of consumers say that funny content is […]
What is NFT rarity, and how to calculate it?
NFT rarity is the uniqueness and scarcity of a nonfungible token, calculated using factors, such as distinguishing features and demand.
Nissan files 4 new Web3 trademarks, trials sales in the metaverse
Nissan has recently filed four new Web3 trademarks for its Infiniti, Nismo and Nissan brands.
How to Structure a Marketing Dream Team for Any Size Company
As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you’re facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you’re in luck. We’ve cracked the code on how to structure a high-performing marketing team, and now, I’m going to share those insights with you. In this post, I’ll walk you through what a marketing team structure looks like for small, midsized, and enterprise businesses, which structure will work best for you, and how to make your first or next marketing hire. Marketing Team […]