Internet Marketing / 3324 posts found
Lacoste turns fashion NFTs into digital cards for interactive Web3 experience
Fashion giant Lacoste introduced an innovative digital experience where fans can participate in community quests to earn rewards.
On-chain derivatives are DeFi’s next boom opportunity — Apollo Crypto
With centralized exchanges coming under increasing scrutiny, Henrik Andersson has touted the promise of decentralized derivatives.
How to Combat SERP Volatility
Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation in keyword rankings. But before you go into optimization overdrive without any concrete strategy, the most important thing to remember is to take a deep breath and not panic. In fact, SERP volatility is a normal part of today’s highly competitive world of SEO. So once you’ve collected yourself, take time to analyze your data, pinpoint the cause, and make changes to content (or sometimes not), with full confidence. To […]
The 15 Best Excel Alternatives
Excel is one of the world’s most popular spreadsheet programs, with an estimated 1.1 billion people using it for data organization, analysis, and reporting. While it’s a commendable data system for teams within a business, it’s not free. A standalone copy of Excel costs $159.99, and a personal Office subscription is $69.99 per year for one user. Microsoft Excel might be the big cheese of data analysis and management, but it’s not the only tool in town. So, whether you’re looking for a free alternative, a cloud-based solution, or a tool with more advanced features, this article has something for […]
Barbenheimer: The Stark Marketing Differences Between This Summer’s Biggest Blockbusters
It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21. When the initial Barbie trailer dropped this spring, we covered why the film’s online selfie generator was a nod to nostalgia marketing. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing. Here are just a few (yes, a few) of the tactics deployed by the Barbie marketing team: A “DreamHouse” in Malibu hosted by Ken on Airbnb A giveaway […]
Why SEOs Need to Embrace AI
It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary at the same time. At Go Fish Digital, we’ve been following these trends closely and refining our processes around the possibilities that AI brings. Within both the SEO and larger technology communities, there is a huge discrepancy of opinions. Many are weary of the implications and skeptical on the long-term benefits for marketers. Some believe that this is a passing trend similar to voice search. Others believe that this is […]
Diversify Your Content Strategy — Whiteboard Friday
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone. My name is Azeem. I’m the host of the “Azeem Digital Asks” podcast, and I’m here to show you a very brief whistle-stop tour of how you can diversify your content strategy on this Whiteboard Friday. 3 examples of where marketers get measurement wrong So I’m going to […]
The Complete Checklist for Creating Compelling Calls-to-Action
Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don’t have all the time in the world to execute them. You’ve got lots of other things on your plate — the only free time you have left in your day is the 43 minutes on Wednesday between scarfing down your bagged lunch and your weekly 1:00 p.m. client call. Yeah … not a lot of time for those […]
Explore the GA4 Integration with Moz Pro
Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help analytics users understand customer behavior across multiple devices and platforms. It provides more granular data about user engagement and includes features such as event tracking, cross-device tracking, and funnel analysis. With the GA4 migration underway, the time has come for all of us to embrace change, and don’t forget, you only have until July 1, 2023, before the switch to GA4 is permanent. In this Daily SEO Fix edition, we’ll […]
How to Sort in Excel: A Simple Guide to Organizing Data
Knowing how to sort in Excel can feel like a superpower. But unfortunately, many go through the tedious route of sorting and organizing data manually. However, like many operations on Excel, there’s a workaround to sorting and organizing data with a few clicks. In this guide, we’ll show you the different ways to use Excel’s sorting feature that you may not know about — so you can start using Excel like a pro. Let’s start with the basics. Table of Contents How to Sort in Excel How to Alphabetize in Excel Sorting Multiple Columns Sorting in Custom Order Sorting a […]