Internet Marketing / 2954 posts found
How to Generate Leads on Social Media
According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. That’s why businesses need to tune into social media for lead generation. How can you leverage social media in your business’ favor and turn it into a force […]
Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is on pause, Meta will focus on advertising within Reels with the hopes of developing a revenue share model which is currently being tested on Facebook. The program launched in late 2021 to incentivize Instagram and Facebook users to share short-form video content. Since its inception, creators […]
30 Best Bots for Marketers in 2023
A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. Fortunately, there’s a way to automate some of your tasks — bots! Here’s a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business. Best Facebook Messenger Chatbots Here are the best chatbots available for Facebook messenger. 1. Boletia Boletia is a […]
Deep Learning vs. Machine Learning: What Marketers Need to Know
Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by 2028, up from $15.84 billion in 2021. As the technology’s role in marketing expands, you’ve probably heard the terms “deep learning” and “machine learning,” — but what do these terms mean? Here’s what marketers need to know about deep learning and machine learning. What is Machine Learning? 3 Common Ways Marketers Use Machine Learning What is Deep Learning? 3 Common Ways Marketers Use Deep Learning The Difference Between Machine Learning and Deep Learning An example […]
Daily SEO Fix: Exploring Subfolder Search with Moz Pro
A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or products, depending on your business. Within a subfolder, there can be more subfolders stacked within, like nesting dolls! Subfolders can be great for your website and for SEO. Having clear landing pages for your subfolders is important to both the searcher and the crawler. They are also another way to earn more backlinks, contributing to a greater Domain Authority. A subfolder could be a blog, a product category, an Etsy […]
Are Blogs Dead in 2023? We Asked 10 Marketing Experts
With the rise of video and podcasting, one could assume that blogging is dead as an effective marketing channel. After all, it seems we have an obsession with killing things off. In the new millennium, we had the Y2K computer scare. When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now that video content is having its time in the sun, some speculate that blogging could soon meet the same fate as the dinosaurs. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked […]
How to Make Your Marketing Work Harder for You During Challenging Times
Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals. We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your sales. In fact, in the face of a challenging economy, it’s even more important to make your marketing work harder for you. To do so, you and your team need to be hyper-targeted and personalize your marketing efforts. Here, we’ll explore five ways you can […]
14 Real-Life Examples of CTA Copy YOU Should Copy
Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution. If the CTA copy you craft doesn’t keep your visitors’ attention, it can hurt your click-through rate, lead conversions, and ultimately, sales. So, a CTA needs to inspire, encourage, and coax a person into action, but not bore, scold, or distract. Clearly, writing CTAs is a tricky balance of skill, influence, and awareness. But how can […]
The Fundamentals of Crawling for SEO – Whiteboard Friday
In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Good day, Moz fans, and welcome to another edition of Whiteboard Friday. My name is Jes Scholz, and today we’re going to be talking about all things crawling. What’s important to understand is that crawling […]
9 Product Category Marketing Examples to Inspire Your Own
People want a sense of direction when they’re shopping. They want to see their choices grouped together — whether they’re looking for spoons, granola, or winter coats. Brands make this happen with the product category. Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping cart. Let’s explore product categories and see some examples in action. Continue reading or jump to the section you’re looking for: What is a product category? Examples of Product Categories What is product category marketing? Why Product Category Marketing Is Important Product Category Marketing Examples […]