Internet Marketing / 2954 posts found
Mobile Conversion Rate: What It Is and How To Increase It
Is your website ready to attract and convert mobile website visitors into leads? According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that’s not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. All this talk of mobile got me thinking about how website visitors were accessing our offers. And after a closer look, I discovered that conversion rates on our landing pages were […]
Twitter Marketing in 2023: The Ultimate Guide
Twitter is a social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Businesses, like HubSpot, are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). No matter what, Twitter makes it easy to distribute content with countless users. The thought of reaching hundreds of millions of leads through a free social media platform sounds intriguing, right? But how do you actually ensure you’re generating fantastic […]
The 57 Best WordPress Themes and Templates in 2023
If you plan to create those who create your website on WordPress, you’ll be happy to discover there’s a tremendous collection of beautiful themes you can use to bring your site to life. (Not to mention that WordPress has an entire library of plugins, too.) Because there are so many WordPress themes, finding the right one for your site can be overwhelming. Below, we’ve rounded up the 57 best WordPress themes you may consider when creating your website. Multi-Purpose WordPress Themes Ecommerce WordPress Theme Creative WordPress Themes Niche WordPress Themes Best WordPress Themes: Free Multi-Purpose WordPress Themes Multi-purpose WordPress themes […]
Chili’s Creates A Nostalgic Marketing Moment to Reach Millennial Customers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head). Now, the restaurant chain is reminiscing on that time period in its latest commercial starring singer Brian McKnight. The ad depicts a waiter named Brian who closely resembles McKnight (but insists he isn’t) serenading his […]
Diving for Pearls: A Guide to Long Tail Keywords – Next Level
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail. Looking for more Next Level posts? Previously we explored how to create relevant and engaging SEO reports. One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in those precious top positions — and gaining a good portion of […]
90+ Instagram Bio Ideas to Help You Write an Impactful Bio
When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have. Getting your bio right can help you entice visitors and make sales. In this post, you’ll learn what makes a good Instagram bio and see brand examples. What should your Instagram bio include? 11 Instagram Bio Ideas for Travel Businesses 10 Instagram Bio Ideas for SaaS Companies 9 Creative Instagram Bio Ideas for Etsy Shops 10 Simple Instagram Bio […]
17 Events and Conferences for Black Entrepreneurs in 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. It can feel isolating if you’re the only one in the room who looks like you. Meeting peers and mentors with a unique understanding of your lived experience and business roadblocks can help you connect the dots needed to grow your business and community. However, finding spaces for this […]
How to create an NFT treasure hunt
Partner with artists, set rules, promote online, donate funds, and engage a new audience with NFT treasure hunts.
Here’s why STX, CFX, SSV, AGIX and GRT are the top performing assets in February
Despite Bitcoin’s muted monthly performance, STX, SSV, CFX, AGIX and GRT surged higher, likely because of popular market narratives.
How to Tell a Compelling Brand Story [Guide + Examples]
Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story. However, since marketers spend a lot of time optimizing content for algorithms, it can be challenging to flex your creative storytelling muscles. In this post, we’ve created a guide about the fundamentals of brand stories, including: What is a brand story? Why is a brand story important? How to Write a Brand Story Brand Story Examples Tips for Telling Your Brand Story When HubSpot started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore. […]