Internet Marketing / 3324 posts found

How to Create Kick-Ass Local Landing Pages — Whiteboard Friday

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Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don’ts when creating local landing pages. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, I’m Amanda Jordan at RicketyRoo, and today I’m going to be talking about how to create kickass local landing pages. I talked about this topic at MozCon in 2022. I did some research on the top 50 pages in the U.S. and home services businesses that ranked […]

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

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For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice — you might even do all three at once.  But, with new social networks, features, and tools cropping up almost daily, even seasoned social media users are bound to get confused.  For those head-scratching moments, we’ve created the ultimate glossary of social media marketing terms. Check out the following roundup of social media definitions to keep yourself in the know.    Social Media Terms to Know, Listed Alphabetically Social Media Terms – A Social Media […]

How to Write a Marketing Email: 10 Tips for Writing Strong Email Copy

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Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention.  If your marketing emails aren’t well-written, your subscribers will stop opening and start deleting your messages. This article will break down best practices for an effective email that will boost your next lead-nurturing campaign. 10 Email Copywriting Tips for Writing Better Marketing Emails We’ll start with copywriting tips for better subject lines, followed by copywriting tips for the bodies of your emails. How to Write a Subject Line Part of writing effective email copy is nailing […]

9 Simple Ways to Write a Good Introduction Sentence

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There’s a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don’t do it well, you’re missing out on potential subscribers, leads, and customers. In this post, we’ll share how to write powerful introductions that turn casual browsers into readers. Article introductions matter, and here’s how to make them count. 1. Keep it short. I’m a big fan of short sentences. I love them because people can understand them easily. There’s great value in short sentences […]

What is Global Marketing? See 13 Businesses with Brilliant Strategies

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Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. A global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the best examples worldwide. Global marketing isn’t a new concept. Established companies like Coca-Cola have been using this strategy to reach their international consumers for decades. With the invention of social media, websites, and other online advertising agencies, global marketing has become very easy. Both small […]

How to Use Facebook Live: The Ultimate Guide

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It’s no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ; Facebook Live is the second-most popular live stream video platform in the U.S., and it’s a valuable tool for forging an authentic and valuable connection with audiences. In this post, we’ll walk through: In this post, we’ll walk through: What is Facebook Live? How To Broadcast on Facebook Live via Your Mobile Device How To Go Live on Facebook From Creator Studio App How To Go Live on Facebook From a Desktop Facebook […]

MozCon Field Guide: Exploring Summertime Seattle

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MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event draws closer, we think it’s a great time to remind folks of everything you can do while visiting the Emerald City. Nestled up in the corner of Washington state, surrounded by forests, mountains, and the Puget Sound, Seattle is the largest city in the Pacific Northwest (PNW). It is home to industry giants like Amazon, Microsoft, Starbucks, and Boeing and is the birthplace of Grunge music (think Nirvana, Soundgarden, and […]

Cost Per Acquisition (CPA): A Beginner’s Guide

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In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. A better way to measure your content’s converting capabilities is cost per acquisition. This metric is a better indicator of whether your content is engaging and emotionally resonant enough to persuade your audience to stay and, ultimately, buy your product or service. Read on to learn more about what exactly it is, the formula for calculating it, how its bidding process works, and some principles for crafting creative and convincing ad […]

Everything You Need to Know About Functional Resumes

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Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? You might benefit from a functional resume. Luckily, this article closely examines everything you need to know about functional resumes, including what they are, when to use them, and the benefits they offer. So, whether you’re new in the workforce, changing careers, or have experienced some time unemployed, a functional resume can help you attract potential employers. What is a functional resume? The Benefits of Functional Resumes When to Use a Functional Resume Limitations of Functional Resumes How to […]

How to Convert an Excel Document to a Google Sheet

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Are you tired of wrestling with Excel spreadsheets? Perhaps you’re looking for a more collaborative and user-friendly experience for your team. Using Google Sheets may be the answer to your frustrations. The cloud-based platform makes it easy to manage and organize data. You can also work collaboratively within the same interface you’re used to with other Google products. No matter where your colleagues live, you can work together. Getting started is easy. Keep reading to learn how to convert an Excel document to a Google Sheet and vice versa. The Benefits of Converting Excel Documents to Google Sheets How to […]
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