Internet Marketing / 3412 posts found
How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content. HubSpot’s own social media team is leveraging AI to create more engaging, authentic, and on-trend content fast. I did some digging on the ways brands are using AI on Instagram and chatted with HubSpot’s Global Head of Brand Marketing to bring you the AI examples, tips, and tools […]
How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%
Description: Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.
AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or setting up gear. That’s what led me to explore AI avatars. At first, avatars were just an experimental shortcut for businesses. But over time, they became something more: a flexible way to keep things personal without needing to be physically present. Today, savvy teams are already leveraging avatars. Here are six high-impact ways I’ve seen businesses leverage avatars, along with […]
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return. This clash of professional love languages can create friction in budget conversations, performance reviews, and board meetings. I’ve experienced this tension too many times to count, over the years. My teams knew that sales couldn’t have closed without our marketing, but with so many touchpoints and an evolving data climate, it became increasingly difficult to prove. Thankfully, we’ve found our ways. This guide will share […]
How to Speed up Content With AI — Whiteboard Friday
In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice.
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of a buyer persona hasn‘t changed much in recent years. But the trends have, and so has the opportunity that AI presents. I love creating personas: I’ve used them while working for nonprofits, government offices, online businesses, ecommerce products, and more. As a consumer, I observe marketing materials in the wild and try to put my finger on […]
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.
YouTube, newsletters, and X — the AI workflows that will help you dominate them all
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I’ve been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter. These tools aren‘t just speeding up the grunt work. They’re helping me create content that stands out in a sea of generic content. Here are the exact AI-powered workflows, tools, and tips that powered my success. Let’s dive in. YouTube Growth Strategies with AI When it comes to growing on YouTube, you need hooks that […]
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the fallout firsthand. Failing to evolve your marketing team during hypergrowth can lead to overwhelm, poor quality work, and missed goals, but how exactly do you structure it for growth? The template shared in this article will help you scale from five to 25 people without […]
Marketing without the cringe: Jayde Powell on Gen Z audiences
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer. I am also chronically online, so I’m aware of a lot of the Gen Z slang/memes/jokes that wend their way through the fiber optics. But does that mean I should start addressing Masters in Marketing newsletters, “Heyyyy besties!”? (Don’t worry, I’m not going to start doing that; it’s safe to hit that subscribe button below.) Powell is also one of our […]