Internet Marketing / 3175 posts found
12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
Struggling to keep up with SEO in 2025? AI, UGC, and Google updates are shaking things up. Get expert insights from top SEOs to stay ahead of the curve!
Be a Knock Out in Small and Local Business Marketing
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. Though Flo from Progressive seems like she’d be a scrapper, right? It’s not just me? But rather than spend our time arguing about which mascot would win in the octagon, today she’s here to teach you how to kill it… in small and local business marketing that is. But don’t worry; you SMB and enterprise marketers will get your kicks in, […]
How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m on the platform. One of these ads led to me a good deal on some rawhide-free chewy rolls, which have now become her favorite. The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. It’s how brands get their products in front of eager customers like me […]
Content Churn in Google Doubled Over Five Years
We know that Google changes constantly, but what about the internet itself? Dr. Pete’s analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing?
How We’re Building Breeze to Power the Future of GTM
Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t need the hype; they need practical help. The reality is that 50% of small businesses fail within five years. Not because starting a business is hard, but because scaling one is brutal. When you’re caught between limited resources and ambitious growth goals, you need tools that deliver actual results, not more complexity. That’s what we’re building with Breeze — AI designed specifically for scaling companies, built directly into […]
Is B2B Telemarketing Making a Resurgence? Here’s What the Experts Say
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to discover if B2B telemarketing is dead in 2025, or if it’s due for a comeback. I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy. Follow along as I share what I found and the expert tips I uncovered on how to turn conversations into conversions […]
7 Brands That Got Inclusive Marketing Right
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I find myself having to educate clients on is the right way to think about marketing inclusively. At its core, inclusive marketing is all about helping a brand attract and retain more of the people who have the problem that brand solves. Good marketing is inclusive. The consumers your brand serves have a number of different identities that impact their product decision-making process, their degree of success, as well as the […]
The 13 Best Keyword Research Tools to Find the Right Keywords for SEO
Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found that it involves knowing how to use keyword research software effectively. In doing so, you can find specific, relevant search terms that can attract users who are further down their search intent than those using generic terms. In this post, I’m highlighting the thirteen best tools out there for performing keyword research for your website […]
The Usability Testing Playbook [Expert Tips & Sample Questions]
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability testing. “In many companies, if the leading competitor has this feature and we think it’s a good idea, validation is done. It never works,” shares author and product leader Itamar Gilad. “You should not assume that your competitor actually knows what they are doing any […]
Marketing Like a Castaway
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s Chicago-set show ” — “to record announcements or do videos for us, highlighting what a Chicago icon we are.” “We’ve had quite a few cameos in it, and it’s made us look really good.” Any guesses? Meet the Master Eric Munn, Director of marketing, Chicago Transit Authority Job: Juggling the marketing of the second-largest public transit system in the […]