Internet Marketing / 3324 posts found
How tried-and-tested Web2 models could help Web3 games thrive
Could higher-quality gameplay and a completely free experience allow Web3 titles to attract more users?
Build an SEO Report in Seconds with Domain Overview
How to generate a snapshot SEO report in seconds with Domain Overview Time. Resources. No matter the day, month, year, or algorithm update, these are 2 commodities of which SEOs will never have enough! We are perpetually searching for ways to systemize, automate, and simplify so that we can spend more time with the fun stuff – brainstorming and strategizing. One of the most time-consuming SEO tasks is gathering all of your key metrics into one place. There are countless data points to consider when evaluating a site’s current SEO performance, from top keyword rankings to Domain Authority and link […]
How Performance Marketing Works [+ 6 Tools You Can Use]
Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus). This is the same principle of performance marketing: marketers set a performance goal (like driving conversions) and reward the partners/people who help them get those conversions. Let’s dive deeper into how performance marketing works, how to create a performance marketing strategy, and the tools you can use to implement one. Table of Contents What is performance marketing? How Performance Marketing Works How To Create a Performance Marketing Strategy How do you measure performance marketing? Top Performance Marketing Software Top Performance […]
Brand Colors — Everything You Need to Know
Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%! Think about McDonald’s for a moment. What pops into your mind? The yellow arches, right? McDonald’s has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you’ve finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? Let’s sprinkle some color into our article and discover the powerful connection between colors and branding. What are […]
How to Enable Macros in Excel
Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your work much easier and are favored by expert users. The good thing is that learning how to enable macros is relatively easy, and in this article, we’ll show you how to enable macros in Excel, since they are disabled by default. What are macros in […]
6 Local SEO Tasks for Summer Success
I hope this summer features at least a few lazy days for you, kicking back in the shade with loved ones and a pitcher of iced tea or a tray of homemade popsicles. But the next few months can also be a really exciting time to try out new local SEO and marketing tasks well ahead of the holiday season to see what’s resonating with your community in 2023. Here are 6 smart things to try that could sweeten your local business’ summer success. 1. Get on the Search Labs waiting list No one likes standing in line, but there’s […]
AI Advertising: Pros, Cons, Tips & Examples
You’ve heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn’t stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign? To help you make that decision, here’s what you need to know about AI advertising, including tips and examples. First, let’s examine the pros and cons of leveraging AI in advertising. Pros of AI in […]
Facebook Insights: A Beginner’s Guide [+ Step-by-Step Instructions]
If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it. Features like weekly insight summaries and competitive data on other business pages make Facebook Insights a powerful tool that every marketer should leverage. Let’s dive into what Facebook Insights is, how to access it, and how to interpret the metrics it tracks. What is Facebook Insights? Facebook Page Insights vs. Facebook Audience Insights Where is Facebook Insights? How to Use the Facebook […]
10 ChatGPT Alternatives for Marketers
Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you’re probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you’ve come to the right blog. This article will explore different ChatGPT alternatives and their unique features. Free ChatGPT Alternatives If you’re looking for an economical alternative to ChatGPT, the following free AI alternatives fit you. 1. Bard Google’s experimental […]
How Ozempic Ushered In the Next Wave of Wellness Marketing
Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. While it’s intended to help manage diabetes, many people who take it experience […]