Internet Marketing / 3029 posts found
Microsoft Launched Its AI-Powered Bing Image Creator – What That Means for Marketers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be worth $10 billion. The following month, Microsoft launched new AI-powered versions of its Bing search engine and Microsoft Edge web browser. This week Microsoft announced the launch of Bing Image Creator — an AI-powered tool that allows users to create images at the click of a […]
How to Edit a PDF [Easy Guide]
If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file’s text and images can’t easily be modified once packaged into a PDF. But it’s not impossible. Whether you use a Mac or Windows computer, there are tools available to you […]
The ROI of Digital Accessibility
In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents also thought they would have to rebuild their website from the ground up in order to deliver an accessible browsing experience. This perception of digital accessibility as a cost center without an easy remedy is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability. In this post, I discuss three benefits of […]
The Beginner’s Guide to Brand Pillars
Marketing and branding have been around for centuries. But brand pillars are a newer idea. Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity. But as the practice of branding has evolved, so have audience expectations. Businesses today need more than a catchy tagline to support customer needs. Companies aren’t just selling products anymore — they create brands that need to talk about their impact on society. In this post, we’ll discuss how to create brand pillars that can help you define your brand’s purpose, values, […]
Artifical Intelligence and Machine Learning: Whats the Difference?
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence and machine learning and how it relates to your business. Table of Contents: What is artificial intelligence? What is machine learning? Difference Between Artificial Intelligence and Machine Learning Capabilities of AI and Machine Learning Benefits of AI and Machine Learning What is artificial intelligence? Artificial […]
The 10 Best Content Management Software Tools in 2023
Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers. Without a good integration between your content management software and your other systems, something as simple as successfully sending a follow-up email after a form submission can become a massive time suck. Let’s explore the characteristics you need for any content management software tool and the ten best content management software tools for marketers. Feel free to use the following jump […]
Businesses Still Can’t Nail Effective Communication [New Data]
Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s success. With more technology available than ever before, you’d think it would be easy to master. But new data published by Project.co reveals that businesses in 2023 are still struggling to effectively communicate — with serious implications for the customer experience. In this article, we’ll dive into the data. Current State of Business Communication While 99% of consumers say it’s important that a business communicates well with them as a customer, a mere 7% of businesses rate their communication as […]
How Marketers Are Preparing for A Potential TikTok Ban
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some college campuses, the Biden Administration threatened a nationwide ban if ByteDance, the China-based company that owns TikTok, doesn’t sell its stakes in the platform. If the app does get banned, it could have major repercussions for marketers who have invested heavily in the platform over the last three years. Though overall social ad spend is trending downward […]
The Pros and Cons of AI-Generated Content
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution. In this post, we’ll discuss the pros and cons of AI-generated content. But before diving into them, let’s first define what it is. Artificial intelligence software can pull pre-existing information from search engines and […]
How to Avoid Duplicate Conversions and Recreating the Conversion Funnel for GA4
As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing in old versions of Analytics which, at the very least, take a bit of creativity in the new world. One example is how conversions are handled. In the old versions of Google Analytics, a conversion could only fire once per session. In GA4 conversions are just another kind of event, so it’s possible […]