Internet Marketing / 2954 posts found
How to Create a Group in Gmail
Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out — creating an email group. What’s even more surprising is that I sent email blasts to my friends all the time, but I never asked my mom how to make an email group. I would just manually enter my friends’ email addresses into the recipients’ box. Gosh, I was such a rebel. If you’ve gotten over your teen angst and don’t want to manually enter your family’s, friends, or coworkers’ email addresses every time you want to send […]
40+ Resume Objective Examples to Help You Craft Your Own
With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just wastes precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading. In this post we’ll teach you how to leverage a resume objective to your advantage as well as share some examples to help […]
Impression Share: What it is and How to Improve it
Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit. If you’re only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start. Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — […]
The 5 Phases of Project Management
What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list. To state the obvious, project management can be tricky. Without careful planning and strategizing, it can feel like you’re f working blind. So, if you’re in a project management position, starting with the basics is your best bet. Here, we’ll break down projects into five phases to help you better understand what needs to be done and when. The Project Management Lifecycle The Five Stages of Project Management Stage 1: Project Conception and Initiation Stage 2: Project […]
20 Bad Habits That Are Making You Less Productive
There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity, especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices. In this list, I’ll break down some of the most common examples of bad habits that stifle productivity and some ways you can break them. Table of Contents Bad Habits Examples List How to Break a Bad Habit Bad Habits That Are Making You Less Productive 1. Rushing in the […]
What is AI? What Marketers Need to Know
Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities. However, if you’re like me and are unfamiliar with AI beyond what you’ve seen in science fiction stories like I, Robot or Black Mirror — you’re probably wondering what AI is and how to use it in marketing. Is AI really what it looks like in the movies? This article will explore the definition of AI, the different types of AI, and how AI can improve marketing processes. What is artificial […]
The Rise of Paid Verification on Social Media
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began on Twitter in 2009. Tony La Russa, then manager of the St. Louis Cardinals, filed a lawsuit against Twitter after a user created an impersonation account and shared insensitive tweets. Though the suit was eventually dropped, it led Twitter to launch its Account Verification process giving […]
9 Years of the Google Algorithm
If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What can we learn from nine years of Google rankings data, and how can it help us prepare for the future? Is the algorithm heating up? Thanks to our MozCast research project, we have daily algorithm flux data going back to 2014. The visualization below shows […]
80+ Instagram Stats You Need to Know in 2023
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That’s where the Instagram stats comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy. 80+ Instagram Stats […]
Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing
A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years. But in 2023, generative AI is officially here, and it’s only growing. In fact, the generative AI market size accounted for over 7 billion USD in 2021, and it’s projected to occupy more than 110 billion USD by 2023 — growing at a CAGR of 34.3%. All of which is to say: Generative AI is poised to completely disrupt — and elevate — business’ content strategies […]