Internet Marketing / 2954 posts found
Marketing Without a Budget? Use These 10 Tactics [Expert Tips]
With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go. If you’re marketing without a budget, find below some free marketing strategies with high ROI. Plus, get some advice from HubSpot marketers who specialize in working with startups. Below, let’s review the top tactics to implement when you’re marketing without a budget. Develop a content marketing strategy. Seek out co-marketing opportunities. Invest in your social media presence. Increase community engagement. Offer free trials or free resources. Arrange giveaways. Encourage user-generated content. Host a webinar. Invest in SEO. List […]
The Ultimate Guide to Technical SEO
List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. There’s another set of tactics that fall under the SEO umbrella. Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. […]
10 Social Media Trends Marketers Should Watch in 2023 [New Data]
It’s a new year and the question on every social media marketer’s mind is, “What social media trends should I expect?” To learn more about what brands can expect in 2023 and beyond, the HubSpot Blog surveyed 1,283 marketers to discover trends B2B and B2C businesses will leverage in 2023 and which ones they’ve left in 2022. Below, I’ve compiled ten expert or research-backed trends social media marketers should watch and leverage in 2023. 1. Brands with an engaged social media community will win in 2023. Many brands think social media is all about sharing content but that’s only half […]
A/B Testing on Facebook: How to Do It Right
Facebook offers many ways to test the performance of your Facebook ads before they go live. One of the most popular tools Facebook offers is A/B testing, which allows you to find out which imagery and copy resonates most with your audience. Here, let’s dive into how you can A/B test your marketing ads on Facebook step-by-step. Even if you’re a beginner, don’t fear — split testing on Facebook is easy, and the boost in ROI can be exponential. Let’s get started. A/B Testing Facebook Ads A/B testing, or split testing, is a term used to describe the process of […]
Luxor Mining acquires OrdinalHub amid Bitcoin-based NFTs hype
The Bitcoin mining firm said it is acquiring OrdinalHub amid a flurry of interest in mining and purchasing Bitcoin-based NFTs, known as Ordinals.
OpenSea implements 0% fees: Nifty Newsletter, Feb 15–21
Real Vision CEO Raoul Pal likened NFTs from popular collections like CryptoPunks and BAYC to luxury houses and cars.
AAA blockchain gaming: The future of entertainment in the Web3 space — AMA with Undeads
Enhanced play-to-earn mechanics, well-designed game economy and top-notch production values set a new standard in blockchain gaming.
Security team creates dashboard to detect potential NFT hacks in OpenSea
The team flagged almost $25 million worth of NFTs hacked through offline signatures at the time of writing.
How to Write an Effective Email: 13 Pro Email Writing Tips
Have you ever had to hype yourself up to send an email? We have too. Writing compelling professional emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and sending bad emails can make or break your career. This article will provide some tips to help you improve the overall quality of your emails. Once you’ve applied these simple strategies to your writing, you should be able to confidently send emails to anyone and get rid of that post-send anxiety. But first, let’s talk about your goals. What purpose do […]
What Delta’s SkyMiles Program Campaign Tells Us About the Future of the Travel Industry
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles program. The program was initially launched as the “Delta Airlines Frequent Flyer Program” in 1981 and was renamed SkyMiles in 1995. The recent ad spot marks Delta’s first major investment in marketing the loyalty program. Why the recent focus on marketing a 42-year-old program? Unsurprisingly, […]