Internet Marketing / 3029 posts found
MetaMask addresses privacy concerns with new features for enhanced control
The new features allow a user to manage which servers are able to receive their IP address.
SERP Features and the Most Important to Leverage
Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere else, marketers must ensure that prospects can find them conveniently — and Google has features to help you do that. In this post, we’ll discuss how SERP features can help and the most important ones to leverage. These features appear on search engines like Google […]
How to Write a Listicle [+ Examples and Ideas]
We’ve all been there. You click on a listicle that touts amazing insights and simple tips, only to be presented with worthless clickbait. Listicles often have a bad reputation for being low-quality and providing little value to their readers. However, when done right, a listicle can get both clicks and share helpful insights. These well-written listicles can play an important role in your content strategy. In fact, this post about listicles is primarily a list post itself. Here, we’re going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate […]
Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers. Although crucial, there’s often confusion around what’s considered a reasonable conversion rate. Before you evaluate if your ecommerce conversion rate is good or bad, you must evaluate how your performance measures against your industry’s standard. In this article, you’ll learn the ins and outs of ecommerce conversion rates, conversion rate benchmarks across industries, and how you can improve your results. Let’s dig in. For example, […]
Conversational AI: What It Is and How To Use It
ChatGPT has skyrocketed in popularity — it grew to 1M users in just five days. ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes. This post will go over everything you need to know about conversational AI, including: What is conversational AI? Conversational AI vs. Chatbots How does conversational AI work? Examples of Conversational AI Benefits of Conversational AI Challenges of Conversational AI Conversational AI Statistics At its core, it applies artificial intelligence and machine learning. Common examples of conversational AI are virtual assistants and […]
How to Generate Leads on Social Media
According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. That’s why businesses need to tune into social media for lead generation. How can you leverage social media in your business’ favor and turn it into a force […]
Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is on pause, Meta will focus on advertising within Reels with the hopes of developing a revenue share model which is currently being tested on Facebook. The program launched in late 2021 to incentivize Instagram and Facebook users to share short-form video content. Since its inception, creators […]
30 Best Bots for Marketers in 2023
A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. Fortunately, there’s a way to automate some of your tasks — bots! Here’s a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business. Best Facebook Messenger Chatbots Here are the best chatbots available for Facebook messenger. 1. Boletia Boletia is a […]
Deep Learning vs. Machine Learning: What Marketers Need to Know
Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by 2028, up from $15.84 billion in 2021. As the technology’s role in marketing expands, you’ve probably heard the terms “deep learning” and “machine learning,” — but what do these terms mean? Here’s what marketers need to know about deep learning and machine learning. What is Machine Learning? 3 Common Ways Marketers Use Machine Learning What is Deep Learning? 3 Common Ways Marketers Use Deep Learning The Difference Between Machine Learning and Deep Learning An example […]
Daily SEO Fix: Exploring Subfolder Search with Moz Pro
A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or products, depending on your business. Within a subfolder, there can be more subfolders stacked within, like nesting dolls! Subfolders can be great for your website and for SEO. Having clear landing pages for your subfolders is important to both the searcher and the crawler. They are also another way to earn more backlinks, contributing to a greater Domain Authority. A subfolder could be a blog, a product category, an Etsy […]