Internet Marketing / 2954 posts found
20 Google Analytics Alternatives
The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though, and there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more. The current leader in the analytics space is Universal Analytics (UA), which has been tracking web data since 2005. But Google is going to stop tracking any new data in UA as of July 1, 2023 (Happy Canada Day?). This is a move to get […]
What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]
Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. Before I share lead magnet examples, let’s quickly review the conversion path that turns website visitors into leads – and the role email marketing plays […]
How to Delete Your Instagram [Easy Guide]
Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you. Once you click that button, your profile, photos, videos, comments, likes, and followers will all be permanently removed from the app. Before you go ahead, keep in mind that deleting your account can’t be undone. Be sure to back up your account data, write personal notes to engaged followers, and update your analytics. If you’re deleting a business Instagram account, you may want to make an archive for the SEC or FINRA, […]
Causal Research: The Complete Guide
As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity. In this guide, we’ll review what causal research […]
Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals
Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals. Feel free to click through the table of contents to jump to any particular section or scroll through. Step 0: Don’t Fix What Isn’t Broken Step 1: Benchmark Current Metrics Step 2: UX Research Step 3: Backlink Research Step 4: Set Expectations Step 5: Competitive Analysis Step 6: Strategy Step 7: Content […]
Reputation Management: How to Protect Your Brand Online in 2023
Reputation management happens on online review sites, social media, and in the news. Managing the chatter online can feel like a daunting task, mostly because so much of it is out of your control. After all, 77% of consumers read reviews when they’re browsing local businesses. 79% of consumers expect brands to respond within 24 hours after reaching out on social media. There are so many channels where people can talk about your brand, it can be tough to listen and respond to it all. Luckily, there are plenty of tools and strategies you can use to protect your brand […]
2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses
In 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly on our favorite social media apps, but we also began to hear lots of the futuristic buzz around AR/VR, the metaverse, and Web3 development. As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on. To help marketers like you keep a pulse on how other brands are doing, HubSpot analyzed data from 150,000+ companies. In this post, we’ll note the three key marketing themes we discovered and […]
10 Tips on How to Fight Burnout, According to Experts and Data
The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout. The World Health Organization classifies burnout as a legitimate health condition, saying it’s a “phenomenon” characterized by “feelings of energy depletion or exhaustion; increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and reduced professional efficacy.” This condition significantly impacts millennials. As of February 2021, 42% of millennials […]
Sports and Fashion Team Up for Unique Branding Opportunities
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including: Serena Williams walking a Vogue runway shortly after announcing her retirement from tennis. Ronnie Fieg, the founder of Kith, becoming the first creative director for the New York Knicks. Nike opening World of Flight, its first Jordan concept store, in the fashion capital of Milan. These headline-grabbing […]
How to Use Estimated Brand Reach as a Meaningful Marketing Metric
Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why? Because it’s a tough nut to crack. By definition, brand reach is a headcount of unique “individuals” who encounter your brand, and you cannot de-anonymize all the people on every one of your web channels. Simply put, two “sessions” or “users” in your analytics could really be from one person, and there’s just no way you could know. Nevertheless, you can and most definitely should estimate your brand reach. And you should, and most definitely can, use that data in […]