Internet Marketing / 2954 posts found
70+ Social Media Demographics for Marketers in 2023
I get it, fellow marketers —sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run. Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2023. General Social Media Demographics Roughly 82% of Americans between 18 and 49 years old use at least one […]
The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]
Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives. But that doesn’t mean that you should let your efforts fall silent. You can communicate your impact to the marketing team in more ways than one. In this post, we’ll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices […]
Instagram Shadowban Is Real: How to Test for & Prevent It
When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments suddenly, or aren’t appearing for certain hashtags or on the Explore page, you might be shadowbanned. From Instagram’s perspective, the objective of hiding “inappropriate” content makes sense (although its enforcement has been criticized.) Why does Instagram shadowban? Shadowbanning allows Instagram to filter out accounts that don’t […]
5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I’m Petra Kis-Herczegh, and welcome to my Whiteboard Friday on five key considerations for SEO buy-in. I’m an SEO and solution engineer, which means I get […]
The Types of Content on Social Media [New Data]
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business. Different Types of Social Media Content 1. Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends […]
21 of the Best Free Google Sheets Templates for 2023
Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — like translating the data itself. In this post, we’ll cover every template you’ll ever need to easily and efficiently use Google Sheets for business. That includes templates for project management, reporting, people management, and customer tracking. You’ll explore: Why You Should Use Google Sheets Templates How to Find Templates In Google Sheets Helpful Google Sheets Templates Let’s get started. Why should you use […]
How to Be an Effective Instagram Manager [Expert Tips]
Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users. But how can you be an effective Instagram manager who can tap into your brand’s target audience on the platform?To help set you up for success, here are some tips, tools, and professional advice that will make you an excellent Instagram manager. Instagram Management Tips Instagram Manager Tools How to Be an Instagram Manager: Professional Tips and Tricks Instagram Management Tips Here are a few things you can […]
Which Social Media Channels See the Most ROI? [New Data + Expert Tips]
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it’s important to meet your audience where they are, it’s equally critical to know which social media channels offer the best ROI for your business. Here, we’ll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let’s dive in. Table of Contents What is social media […]
How to Create a Profitable Amazon Marketing Strategy for 2023
Amazon marketing is essential for every business. Today’s consumers use Amazon as their first point of contact for finding almost any type of product information. In fact, 63% of online shoppers go to Amazon to start searching for products. With so many products available, it’s easy for your brand to get passed over by potential buyers. From small sellers to large enterprises, you need an Amazon marketing strategy that lets you make the best use of this ecommerce behemoth. That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the sales jungle […]
What Does the De-influencing Trend Mean for Influencer Marketing?
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage overconsumption. Now that the term de-influencing has become more popular, there are videos under the hashtag for nearly every niche including: Gamers sharing which chairs, microphones, and headsets […]