Internet Marketing / 3029 posts found
Are Blogs Dead in 2023? We Asked 10 Marketing Experts
With the rise of video and podcasting, one could assume that blogging is dead as an effective marketing channel. After all, it seems we have an obsession with killing things off. In the new millennium, we had the Y2K computer scare. When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now that video content is having its time in the sun, some speculate that blogging could soon meet the same fate as the dinosaurs. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked […]
How to Make Your Marketing Work Harder for You During Challenging Times
Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals. We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your sales. In fact, in the face of a challenging economy, it’s even more important to make your marketing work harder for you. To do so, you and your team need to be hyper-targeted and personalize your marketing efforts. Here, we’ll explore five ways you can […]
14 Real-Life Examples of CTA Copy YOU Should Copy
Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution. If the CTA copy you craft doesn’t keep your visitors’ attention, it can hurt your click-through rate, lead conversions, and ultimately, sales. So, a CTA needs to inspire, encourage, and coax a person into action, but not bore, scold, or distract. Clearly, writing CTAs is a tricky balance of skill, influence, and awareness. But how can […]
The Fundamentals of Crawling for SEO – Whiteboard Friday
In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Good day, Moz fans, and welcome to another edition of Whiteboard Friday. My name is Jes Scholz, and today we’re going to be talking about all things crawling. What’s important to understand is that crawling […]
9 Product Category Marketing Examples to Inspire Your Own
People want a sense of direction when they’re shopping. They want to see their choices grouped together — whether they’re looking for spoons, granola, or winter coats. Brands make this happen with the product category. Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping cart. Let’s explore product categories and see some examples in action. Continue reading or jump to the section you’re looking for: What is a product category? Examples of Product Categories What is product category marketing? Why Product Category Marketing Is Important Product Category Marketing Examples […]
Mobile Conversion Rate: What It Is and How To Increase It
Is your website ready to attract and convert mobile website visitors into leads? According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that’s not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. All this talk of mobile got me thinking about how website visitors were accessing our offers. And after a closer look, I discovered that conversion rates on our landing pages were […]
Twitter Marketing in 2023: The Ultimate Guide
Twitter is a social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Businesses, like HubSpot, are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). No matter what, Twitter makes it easy to distribute content with countless users. The thought of reaching hundreds of millions of leads through a free social media platform sounds intriguing, right? But how do you actually ensure you’re generating fantastic […]
The 57 Best WordPress Themes and Templates in 2023
If you plan to create those who create your website on WordPress, you’ll be happy to discover there’s a tremendous collection of beautiful themes you can use to bring your site to life. (Not to mention that WordPress has an entire library of plugins, too.) Because there are so many WordPress themes, finding the right one for your site can be overwhelming. Below, we’ve rounded up the 57 best WordPress themes you may consider when creating your website. Multi-Purpose WordPress Themes Ecommerce WordPress Theme Creative WordPress Themes Niche WordPress Themes Best WordPress Themes: Free Multi-Purpose WordPress Themes Multi-purpose WordPress themes […]
Chili’s Creates A Nostalgic Marketing Moment to Reach Millennial Customers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head). Now, the restaurant chain is reminiscing on that time period in its latest commercial starring singer Brian McKnight. The ad depicts a waiter named Brian who closely resembles McKnight (but insists he isn’t) serenading his […]
Diving for Pearls: A Guide to Long Tail Keywords – Next Level
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail. Looking for more Next Level posts? Previously we explored how to create relevant and engaging SEO reports. One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in those precious top positions — and gaining a good portion of […]