Internet Marketing / 2954 posts found
What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot
On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users. All of which is to say: There is clearly demand for these conversational AI services. And both Google and Microsoft have taken note. While both companies have invested in AI for years, it seems that ChatGPT has sparked an urge for Google and Microsoft to speed up the launch of their own conversational tools. On February 6, Google announced […]
Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn’t prove an impact. These test results are, in fact, where you can likely find the most valuable insights. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Will Critchlow. I’m the founder and CEO at SearchPilot. We run […]
30 Fashion Brands That Marketers Can Learn From on Instagram
Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry. Some of the best clothing brands on Instagram are masters of consumer engagement, and businesses from any industry could learn something from these inspirational feeds. In this post, we’ve compiled a list of 30 clothing brands — both big and small — crushing the game. For a deeper dive into how to build a presence on Instagram, check out our complete guide to Instagram marketing. 30 of the Best Clothing Brands to […]
How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content]
Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content. In this post, we’ll dive into how to post on Snapchat Spotlight and how to create captivating videos that drive results. How to Post to Snapchat Spotlight How to Check the Status of Your Submitted Spotlight Videos How to Save or Delete Snaps Shared on Spotlight Tips for Creating Snapchat Spotlight Videos How to Post to Snapchat Spotlight Via Mobile Device Image Source Record your Snap. Edit using the creative tools in the app, such as Lenses and Sounds. Add a […]
Email Blacklist: How to Get Off It (By Avoiding It In The First Place)
In the email marketing industry, sending spam or unsolicited bulk messaging can taint any organization’s brand. It can prompt mailbox providers to filter their messages to the spam folder or place them on an email blacklist. In this article, we’re going to explain what an email blacklist is, how to avoid getting placed on one, and how to tell if you’ve been blacklisted. What is an email blacklist? How to Avoid an Email Blacklist How to Check if You’re On an Email Blacklist How to Get Off an Email Blacklist Some blacklists, like Spamhaus, are credible and widely trusted, so […]
Inside Rihanna’s Super Bowl Halftime Show Marketing Engine
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is no stranger to good marketing. In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses includes: Fenty Beauty: a cosmetic brand that quickly gained popularity for its shade range and inclusivity. Fenty Skin: the skin and body care counterpart to Fenty Beauty. Savage X Fenty: a lingerie subscription brand that now includes lounge and activewear. Rihanna’s business ventures and music […]
Alternative Search Engines: Why They Matter and How to Rank on Them
12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy. In order to grow in the digital economy, we have to diversify our efforts. What better way to do that than by making sure that you rank on all the top search engines relevant for your […]
How to Create a Pivot Table in Excel: A Step-by-Step Tutorial
The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they also have a reputation for being complicated. The good news is that learning how to create a pivot table in Excel is much easier than you may believe. We’re going to walk you through the process of creating a pivot table and show you just how simple it is. First, though, let’s take a step back and make sure you understand exactly what a pivot table is, and why you […]
Product Attributes: What Marketers Need to Know
I’m a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can’t try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item’s product attributes to ensure it’s right for me. Product attributes play an essential role in the decision-making process for buyers. They’re also crucial for marketers when promoting or advertising a product. Read on to learn more about product attributes, their importance, and how to incorporate them into your marketing […]
14 Best Screen Recorders to Use for Collaboration
For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email. Plus, we can’t forget about product demos and training videos that can be used by many departments on your team, from marketing to sales to customer service. Below, let’s learn about the best free and paid screen recording options for your company — whether you work at a small business or enterprise company. What is the best screen recorder? What’s considered the best will […]