Internet Marketing / 3029 posts found
What is AI? What Marketers Need to Know
Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities. However, if you’re like me and are unfamiliar with AI beyond what you’ve seen in science fiction stories like I, Robot or Black Mirror — you’re probably wondering what AI is and how to use it in marketing. Is AI really what it looks like in the movies? This article will explore the definition of AI, the different types of AI, and how AI can improve marketing processes. What is artificial […]
The Rise of Paid Verification on Social Media
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began on Twitter in 2009. Tony La Russa, then manager of the St. Louis Cardinals, filed a lawsuit against Twitter after a user created an impersonation account and shared insensitive tweets. Though the suit was eventually dropped, it led Twitter to launch its Account Verification process giving […]
9 Years of the Google Algorithm
If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What can we learn from nine years of Google rankings data, and how can it help us prepare for the future? Is the algorithm heating up? Thanks to our MozCast research project, we have daily algorithm flux data going back to 2014. The visualization below shows […]
80+ Instagram Stats You Need to Know in 2023
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That’s where the Instagram stats comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy. 80+ Instagram Stats […]
Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing
A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years. But in 2023, generative AI is officially here, and it’s only growing. In fact, the generative AI market size accounted for over 7 billion USD in 2021, and it’s projected to occupy more than 110 billion USD by 2023 — growing at a CAGR of 34.3%. All of which is to say: Generative AI is poised to completely disrupt — and elevate — business’ content strategies […]
What’s Mastodon & Should Social Media Marketers Keep it on Their Radar?
A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. So what does this new name have to offer marketers? And can your brand benefit from having a presence on it? In this post, we’ll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Image Source What can you do on Mastodon? On Mastodon, users can explore […]
Friendsies NFT creators deny ‘abandoning’ project amid rug pull allegations
The Friendsies NFT collection responded to accusations it was behind a $5 million rug pull after announcing a “pause” of the project.
Nifty News: PROOF cancels NFT conference, Bitcoin meme creator cashes in $150K and more
The conference known as “Proof of Conference,” slated to run in May, has been canceled due to “less interest than anticipated,” according to co-founder Kevin Rose.
Helping Google Navigate Your Site More Efficiently — Whiteboard Friday
This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to this week’s edition of Whiteboard Friday, and I’m your host, SEO Shawn. This week I’m going to talk about how do you help Google crawl your website more efficiently. Site structure, sitemaps, & GSC Now I’ll start at a high level. I want […]
25 Slack Tips to Make You and Your Team More Effective
Slack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the noise. Slack is capable of so much that it’s hard to uncover what features you really should be using. To help, we put together some of the best Slack tips and tricks below. From creating to-do lists to customizing your theme, these pro tips are worth showing off to your team. Scan the full list of Slack tricks or jump to the section you’re looking for: Why You Need Tips for Using Slack Handy Slack […]