Internet Marketing / 2954 posts found
The Ultimate Guide to Successfully Rebranding in 2020
When you’re first starting a business, branding is likely the last thing on your mind. After all, it’s hard to sit down and flip through fonts when you have so many priorities to juggle. Whether your branding efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the entire branding process, somewhere along the way things stopped working. If you’re considering a rebrand, keep reading to learn how to rebrand a company, plus examples of other brands who’ve successfully rebranded their website, name, logo, or entire company mission, and purpose. Table of […]
What is Deep Learning? Here’s Everything Marketers Need to Know
Artificial intelligence (AI) has been in the spotlight lately as many companies and brands like Zara and H&M incorporate AI into their business models. As a marketer, you may wonder if this is cause for concern. Is AI going to take over our jobs? In reality, AI can actually make marketing easier and more efficient for marketers via deep learning technology. But what is deep learning? How does it work? And how can it be applied to marketing and sales in your company? Here is everything marketers need to know about deep learning and the helpful role it can play […]
The Ultimate Guide to the Best Productivity Apps, Tools, and Software
To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated. The problem was that all this planning and list making and calendar organization — well it wasn’t actually very organized. I’d have a few different notebooks and sticky notes scattered throughout my apartment, car, and various bags for work. My calendar was stuffed with random papers and often got left at home or […]
How the Nike and Tiffany & Co. Collaboration Was Overshadowed by AI
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. On January 29, the official Instagram accounts for Nike and Tiffany & Co. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue. The initial reaction on social media was optimistic, with users expressing excitement for what’s to come when the collection drops on March 7. Image Source The hero product of the collaboration is a limited-edition black suede Air Force 1 shoe with a Tiffany Blue® swoosh. […]
Time to Shine: MozCon 2023 Community Speaker Pitches Now Open
MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage exclusively for new voices. Are you the person that everyone in your network looks to for digital marketing advice? Perhaps you’ve been honing your voice on podcasts or blogs, all the while dreaming of stepping onto the big stage to share your innovative ideas? Now’s your chance to submit your pitch for the opportunity to join industry leaders on the MozCon […]
AdWords vs. AdSense: We Break Down the Differences
When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone. But how can you take advantage of the advertising opportunities on Google? By knowing how each of its programs — Google Ads and Google AdSense — work and evaluating which is right for you (or both). In this article, we’ll cover: Google Ads (Search and Display) Google AdSense The Differences Between Them What […]
Mielle Organics’ Viral Social Media Moment Sparks Conversation About Acquisition Ethics
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Sounds like a dream, right? Well for hair care company Mielle Organics, going viral on social media led to the perfect storm of controversy and discourse. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. One Mielle product in particular, […]
Facebook Engagement: Everything You Need to Know [+ Research]
Facebook engagement is something marketers shouldn’t overlook when crafting a social media strategy. Facebook engagement can expand organic reach and place your brand higher in Facebook’s News Feed. Your brand can also reach your audience’s extended network through likes, comments, and shares. But what is Facebook engagement, and how can you boost your brand’s engagement to reach a broader audience? Here’s everything marketers need to know. What is Facebook engagement? How to Increase Facebook Engagement 1. Post interesting, entertaining, and valuable content.2. Post when your audience is most active.3. Post consistently.4. Ask questions.5. Respond to followers.6. Use Facebook Reels.7. Go […]
Social Media Platforms Marketers Should Watch in 2023
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the social media platforms they’ll use in 2023, and we’ve compiled the data for you to discover below. 2023 Social Media Trends The hottest social media trends in 2023 are short-form video and live streaming. Short-form video was also the top format social media marketers use, […]
What Draws Marketing Talent to Company Careers Pages [New Data]
You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. We surveyed marketing job seekers to ask them where they go to find job listings and what attracts them to company career pages so you can learn from their insight and optimize your pages to attract talent. Where do marketers find job listings? Survey respondents primarily reported that they find jobs on job listing sites like Indeed and Glassdoor. They also visit LinkedIn and find jobs via Google search. […]