Internet Marketing / 3187 posts found
What Is Demand Generation? [FAQs]
If you ask 10 different B2B marketers what “demand generation” means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. In this guide, we’ll clear up the confusion. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy. And finally, you’ll learn why demand generation is not the same as lead generation. What is demand generation? Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help […]
What Is Marketing Attribution & How Do You Report on It?
Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer’s journey is far from linear. Consumers engage with brands through multiple touchpoints before they make a purchase. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. They have to wade through cobbled data from different sources, spend hours crunching numbers in spreadsheets, or wait for a marketing ops resource to help them. Unless they’re using marketing attribution reporting. But what is marketing […]
Career Objective Tips To Get Your Resume Noticed [+ Examples]
Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. That’s if a hiring manager even makes it to your resume, of course. With an increasingly competitive pool of candidates, we have compiled steps to help you craft a career objective that will enable your resume to stand out and get through that first read. Let’s look at what a career objective is and how to make yours meet today’s resume […]
7 Gantt Chart Examples You’ll Want to Copy [+ 5 Steps to Make One]
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? Below you’ll see some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite. Table of Contents What is a Gantt Chart used for? How to Make a Gantt Chart Benefits of Using a Gantt Chart Ways to Make Gantt Charts The elements within a Gantt chart can be grouped into four categories: resources, milestones, tasks, and dependencies. Resources. Project […]
OpenSea launches advanced NFT marketplace aggregator
The launch of OpenSea Pro is the result of OpenSea’s acquisition of NFT aggregator Gem in April 2022.
Video platform enters Web3, brings a decade of experience
Video platform forays into Web3 with a decade-long social media experience and over 100 million active users.
Cointelegraph Accelerator and bitsCrunch Startup Program join to aid NFT projects
Through a new initiative, Cointelegraph Accelerator and the bitsCrunch Startup Program aim to help startups in the NFT data space by providing free data tools.
Nifty News: Gucci to drop Otherside pendants, Jack Daniels taps AR, Web3 and more
Jack Daniels is dropping digital collectibles in an AR game, while Fifa launched an AI-football simulation game that will eventually ship NFT integrations.
29 of the Best SEO Tools for Auditing & Monitoring Your Website in 2023
There’s nothing quite like a sudden Google algorithm update to leave you feeling equally confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Plus, there’s still some secrecy behind how Google evaluates websites and determines which sites appear — and how they appear — on the search engine results page (SERP) for different queries. The good news is that there are several search engine optimization (SEO) tools out there — some free, some paid — […]
Everything You Need to Know About Behavioral Segmentation [+ Examples]
Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee? For marketers, behavioral insights are not only interesting but key for understanding their audience, going beyond demographic and geographic data. In order to understand your audience’s behaviors, marketers can implement behavioral segmentation, an analysis that groups prospects and customers into different segments based on how they behave. Behavioral segmentation is a part of behavioral marketing, a set of methods to collect and analyze consumer behavior data to segment and target audiences with laser-like precision. In […]