Internet Marketing / 3366 posts found
What’s a Marketing Audit? [+ How To Do One]
As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present. Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off. Table of Contents What is a marketing audit? What are the elements of a marketing audit? […]
8 Strategies for Google Shopping Ads That’ll Boost Your Conversion Rates
Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar. Google Shopping ads are an essential part of any successful digital marketing strategy. They are a great way to drive more sales and increase online visibility. Most businesses today are already investing in Google Shopping ads. If you’re not, it’s time to get started. Keep reading to learn eight Google Shopping ads strategies that will help you drive more sales and increase your […]
Ticketing will be a huge use case for NFTs — Gary Vee
Popular entrepreneur and VeeFriends creator, Gary Vaynerchuck, shared his thoughts on NFT tickets, VeeCon 2024, cryptocurrency and blockchain adoption at VeeCon 2023.
Top 5 mistakes to avoid when launching a new NFT collection
What are the top-five mistakes to look out for when launching an NFT collection? Here’s the answer and how to build a successful project with long-term value.
Influencer served settlement demand via NFT: Nifty Newsletter, May 17–23
Data shows that the Bitcoin network has become the second-largest NFT chain by sales volume in the 30-day, 7-day and 24-hour metrics.
RGB protocol may offer solution to Bitcoin’s Ordinals jam, claims proponent
The founder of Digital Bitcoin Art and Assets (DIBA) believes smart contracts on Bitcoin could solve the myriad problems created by Ordinals.
How to Recruit Top Talent Using an Inbound Framework
Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Potential future employees can learn about your brand from this content before a position even opens. Once there’s a job that’s a good fit, engaged candidates that already know about your company apply for positions. Find out how this recruiting strategy combines the best marketing principles and recruiting methods to help attract top talent. Table of Contents What is inbound recruitment? Inbound Recruiting […]
How to Perfect Personalized Marketing with the Help of Your Data Warehouse
Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they’re missing key information. Data silos are one of the biggest hurdles that prevent businesses from delivering personalized, data-driven experiences to their customers. Only 27% of marketers say their marketing data is fully integrated with their systems and tools, resulting in fragmented and inconsistent […]
The Complete Guide to Empathetic Marketing
Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it’s informed and driven by empathy. When you put yourself in your customers’ shoes, you can more easily acknowledge struggles and think critically about the best solutions. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy […]
How to Lock Cells in Google Sheets
Imagine spending hours creating a Google Sheet to share with your team, only to find that a team member accidentally deleted an important column, row, cell, or, even worse — an entire sheet. That can be frustrating. However, it’s entirely preventable if you lock cells in Google Sheets. As it turns out, with just a few clicks of a mouse, you can lock cells and entire sheets in Google Sheets — meaning, you and your team can work on the same sheet without hindering the next person from completing their assigned tasks. In this post, we’ll go over how to […]