Internet Marketing / 2954 posts found

The Complete Guide to Project Management Basics

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Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes. In this article, you’ll learn project management basics and how you can implement them in your business. Let’s get started. Table of Contents What is project management? Why is project management important? What is a project manager? The Project Management Life Cycle Popular Approaches to Project Management Project Management Best Practices The process […]

Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples]

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In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus on individual patterns of engagement to identify their customers’ specific needs. In this post, you’ll learn what behavioral marketing is, its benefits, and examples of how businesses today utilize the strategy today. Table of Contents What is behavioral marketing? Types of Behavioral Marketing Behavioral Marketing […]

24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

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Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business’s Instagram account or peruse your posts. You only have one chance to make a good first impression — so it’s critical that you put effort into your Instagram feed. Finding the perfect place to […]

How to Use Black-Owned Banks to Start Your Business

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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Black-owned banks have been pillars of the Black community since the late 1800s when they were founded to fight against the economic inequality Black Americans felt in accessing financial services. Despite being in a new millennium, these banks are still some of the few institutions that offer […]

SEO Recap: ChatGPT

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We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work? Tom tries to tackle this question by demonstrating how he plans to use ChatGPT, along with other natural language processing systems, in his own work. Be sure to check out the commentary on ChatGPT from our other Moz subject matter experts, Dr. Pete Meyers and Miriam Ellis: ChatGPT Won’t Replace Google Search (Yet) 5 […]

Pillar Pages: Why and How You Should Add Them to Your Content Strategy

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In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor of pillar pages? Not exactly. Here’s the catch: You really can’t have one without the other, and it all comes down to content mapping. I’ll explain exactly what I mean in this article. What is a pillar page? A pillar page is a piece of […]

Get Your Team Ready for a Productive Year — Next Level

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Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it comes to productivity and standardizing processes, but there are definitely a few steps you can take to mitigate them. Before launching into a new project, new year, or new process, be sure everyone on your team has the tool access they need and is ready to tackle any task that comes their way. To that end, here are seven steps to get your team ready for a productive year using […]

An Apple Search Engine? – Whiteboard Friday

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Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. We’re here today to talk about an Apple search engine. There have been rumors circulating for a couple of years now that Apple are building a search engine. I’m here to convince you […]

Rarible adds marketplace builder for Polygon-based NFT collections

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Rarible CEO Alexei Falin argued that community marketplaces would become the future of NFT buying and selling.

DeFi, DAOs and NFTs: Crypto is redefining how charities raise funds

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Crypto donations are so much more than just peer-to-peer Bitcoin and Ether transactions.
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