Internet Marketing / 3187 posts found
AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)
Artificial Intelligence is nothing new. It has been running behind the scenes of many marketing tools for several years now. But the key here is that it was running behind the scenes. We didn’t see it in action, and if it was making some of our tools smarter, we were not really paying much attention. Later last year everything suddenly changed, with the launch of ChatGPT, which is able to complete all kinds of writing tasks instantly, including full articles and even code. Now anyone can login and talk to the tool for hours, challenging it with all sorts of […]
Apple is Taking Their Maps More Seriously and Local Businesses Should, Too
For the past 20 years, local business owners and their marketers have had to live and work with Google as the “great house”, owning all the good real estate. The dominant role Google’s local and organic results play in bringing nearby customers to our doors has had the effect of making every other source of business listings feel like a bit of a granny unit — tiny and somewhere at the back of the weedy yard. Owners frequently ask whether they should even bother paying for local listings development, what with Google Business Profiles looming so large on the landscape. […]
How AI Works: The Basics You Need to Know
Artificial intelligence technology has come a long way since the days of IBM’s Deep Blue, a computer designed to play chess against humans. Nowadays, AI software can improve existing workflows, predict customer behavior, and do much more. AI is rapidly shaping the marketing landscape. Your team will need to adapt its tech stack to keep up with the competition. Let’s look at what AI is and how you can use this technology to save time, improve the quality of your leads and, ultimately, make better sales. Table of Contents What is AI? The Benefits of AI How does AI work? […]
Why the New York Logo Update Was A Rebranding Flop
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Newer isn’t always better. At least that was the consensus among New Yorkers after the Partnership for New York rolled out its new logo for New York City last month. The “We ❤️ NYC” mark debuted in late March and was intended to be a modern update of Milton Glaser’s iconic “I ❤️ NY” logo. The imagery coincides with a new campaign aiming to diffuse the “divisiveness and negativity” stemming from the COVID-19 pandemic. Image Source Notable changes […]
AI Content Moderation: How AI Can Moderate Content + Protect Your Brand
Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter. Simply put, tons of user-generated content are posted in various forms daily, and moderating what finds its way to your brand’s online platform can be overwhelming and tedious — unless you leverage AI content moderation. AI can optimize the moderation process by automatically classifying, flagging, and removing harmful content. To help you determine how your brand should leverage AI content moderation, let’s walk through what content moderation is and the different AI technology available. What is content moderation? Types […]
The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted a bi-annual survey of 600+ U.S. consumers to better understand how adults spend their money. Using HubSpot Blog Research from our Consumer Trends Report, we’ll explore the nature of the biggest consumer behavior changes between May 2022 and January 2023 so that you can keep […]
Identifying and Filling Your SEO Skill Gaps — Whiteboard Friday
In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I’m Helen, Head of SEO at Car & Classic, and I am here today to share some top tips on how to identify your SEO skills gaps and how to fill them. Now that sounds a bit rude, doesn’t it, suggesting you have skills gaps? I don’t know you. You might be an […]
How to Create the Best PowerPoint Presentations [Examples & Templates]
Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up a notch, we’ve curated 20 awesome PowerPoint and SlideShare decks below. When you’re clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which […]
What is Brand Salience? [+How Do You Measure It?]
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. Additionally, 82% of investors say name recognition is an important factor guiding them in their investment decisions. In this post, we’ll review what brand salience is, how you can increase your brand visibility, and how to measure it. Skip to: […]
CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?
Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How do these solutions differ, and which is best for you? This guide shares the key features of each platform, as well advantages and disadvantages. Let’s get started. CDP vs CRM vs DMP CDPs: How do they work? CRMs: How do they work? DMPs: How do […]