Internet Marketing / 3029 posts found
BAYC copycat files opposition to 10 Yuga Labs trademark applications
A Yuga Labs spokesperson has played down the significance of the opposition notice and suggested that the RR/BAYC co-founder is just trying to cause trouble.
Cointelegraph elevates the Historical collection’s exclusivity to new heights
The Cointelegraph Historical collection reaches a new milestone in its development, with minted versions of articles becoming more scarce.
France’s top modern art museum to display CryptoPunks, Autoglyphs NFTs
A new exhibition targeting the intersection of art and blockchain will open this spring at the Centre Pompidou, home of the first collection of modern art in Europe.
Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers
The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust. They’re also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let’s explore more about social media communities, their benefits and challenges, and where brands will invest their resources […]
How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia. So you share a bunch of meetings with another team and call it cross-functional, right? Not so fast. To effectively collaborate across departments requires more than just sharing goals and countless meetings. What does it take? We’ve asked marketing leaders from different teams (See what we did there?) at HubSpot for their top tips on cross-departmental collaboration. The result is 11 actionable suggestions that you can do today. So put down the calendar invite and read […]
What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot
On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users. All of which is to say: There is clearly demand for these conversational AI services. And both Google and Microsoft have taken note. While both companies have invested in AI for years, it seems that ChatGPT has sparked an urge for Google and Microsoft to speed up the launch of their own conversational tools. On February 6, Google announced […]
Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn’t prove an impact. These test results are, in fact, where you can likely find the most valuable insights. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Will Critchlow. I’m the founder and CEO at SearchPilot. We run […]
30 Fashion Brands That Marketers Can Learn From on Instagram
Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry. Some of the best clothing brands on Instagram are masters of consumer engagement, and businesses from any industry could learn something from these inspirational feeds. In this post, we’ve compiled a list of 30 clothing brands — both big and small — crushing the game. For a deeper dive into how to build a presence on Instagram, check out our complete guide to Instagram marketing. 30 of the Best Clothing Brands to […]
How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content]
Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content. In this post, we’ll dive into how to post on Snapchat Spotlight and how to create captivating videos that drive results. How to Post to Snapchat Spotlight How to Check the Status of Your Submitted Spotlight Videos How to Save or Delete Snaps Shared on Spotlight Tips for Creating Snapchat Spotlight Videos How to Post to Snapchat Spotlight Via Mobile Device Image Source Record your Snap. Edit using the creative tools in the app, such as Lenses and Sounds. Add a […]
Email Blacklist: How to Get Off It (By Avoiding It In The First Place)
In the email marketing industry, sending spam or unsolicited bulk messaging can taint any organization’s brand. It can prompt mailbox providers to filter their messages to the spam folder or place them on an email blacklist. In this article, we’re going to explain what an email blacklist is, how to avoid getting placed on one, and how to tell if you’ve been blacklisted. What is an email blacklist? How to Avoid an Email Blacklist How to Check if You’re On an Email Blacklist How to Get Off an Email Blacklist Some blacklists, like Spamhaus, are credible and widely trusted, so […]