Internet Marketing / 3191 posts found
13 Local Search Developments You Need to Know About from Q1 2023
Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search quarterly review received in 2022, I’m going to continue the series this year. Thank you for being a reader. Let’s dive right into the most interesting new things we’ve seen in the first three months of 2023! A new local search ranking factor! Joy Hawkins and her Sterling Sky squad discovered something truly new this February: selecting pre-defined Google Business Profiles services from the list that Google offers some categories […]
Dove’s Latest Campaign Takes On A Popular TikTok Filter
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In late February a new filter called “Bold Glamour” took TikTok by storm. The Bold Glamour filter uses AI to drastically alter the facial features of those who use it and is less detectable than other filters. The filter has been used in over 30 million videos to date. As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. Beauty brand Dove joined the conversation with […]
AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]
Augmented reality (AR) and virtual reality (VR) are talked about a lot. Understanding the concepts can get confusing as the terms are used interchangeably, but each has its unique set of characteristics and applications. In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel about them. Table of Contents What is augmented reality (AR)? What is virtual reality (VR)? What is the difference between AR and VR? Use Cases for AR and VR AR vs. VR: Which Is More Effective for Marketing What is augmented reality (AR)? Augmented reality […]
Metaverse brings new problems and opportunities to music licensing
With the rising popularity of Web3 and the metaverse, songwriters and musicians are wondering what music licensing will look like in this new space.
Magic Eden launches marketplace for Bitcoin Ordinals
It’s one of the first major NFT marketplaces to join the Bitcoin Ordinals fray, which as of March 21 boasted 567,087 inscriptions.
12 of the Best WordPress Popup Plugins in 2023
Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience. Luckily, with the right WordPress popup plugins, you can leverage the high-conversion potential of popups without driving users away.) Before diving into the tools, let’s look at the features to determine if a plugin suits your needs. What to look for in a WordPress Popup Plugin Popup plugins offer many features — from customization to screen display locations and built-in analytics — but the most important features to watch out for are targeting and trigger options. Targeting refers to where […]
Identify Featured Snippet Opportunities – Next Level
Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already been said: Crystal Carter covered how to optimize existing content for featured snippets in an episode of Whiteboard Friday (complete with a handy dandy flow chart!) which is incredibly informative. Seriously, check it out. Additionally, Britney Muller has done multiple episodes on what featured snippets are, how to target them, and more. So what can I possibly add to the conversation? Well, let’s take a look at how Moz Pro […]
3 Ways Marketers are Already Navigating Potential Recession [Data]
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, having to raise pricing, and the budget for marketing is smaller. Because prices are higher and the marketing budget is lower, there is not enough marketing for the traffic and conversions we need.” To help marketers recognize they’re not alone, we surveyed 300 marketers to […]
Is AI the Future of Video Creation? We Asked Wistia’s Head of Production
Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator, video is a hard medium to pull off. To state the obvious, video creation isn’t quick. On average, it takes marketers two weeks to create a video from start to finish. But what if there was a way to streamline the process — to quickly come up with ideas and execute them in a fraction of the time? The solution could be here already, and it’s with artificial intelligence. Here, I spoke with Chris Lavigne, Head […]
Heavyweight champ Oleksandr Usyk seeks to tokenize boxers’ careers
Olympic champion boxer Oleksandr Usyk launches a new blockchain-powered tokenized ecosystem platform aimed at supporting boxers through their careers.