Internet Marketing / 3029 posts found
AdWords vs. AdSense: We Break Down the Differences
When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone. But how can you take advantage of the advertising opportunities on Google? By knowing how each of its programs — Google Ads and Google AdSense — work and evaluating which is right for you (or both). In this article, we’ll cover: Google Ads (Search and Display) Google AdSense The Differences Between Them What […]
Mielle Organics’ Viral Social Media Moment Sparks Conversation About Acquisition Ethics
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Sounds like a dream, right? Well for hair care company Mielle Organics, going viral on social media led to the perfect storm of controversy and discourse. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. One Mielle product in particular, […]
Facebook Engagement: Everything You Need to Know [+ Research]
Facebook engagement is something marketers shouldn’t overlook when crafting a social media strategy. Facebook engagement can expand organic reach and place your brand higher in Facebook’s News Feed. Your brand can also reach your audience’s extended network through likes, comments, and shares. But what is Facebook engagement, and how can you boost your brand’s engagement to reach a broader audience? Here’s everything marketers need to know. What is Facebook engagement? How to Increase Facebook Engagement 1. Post interesting, entertaining, and valuable content.2. Post when your audience is most active.3. Post consistently.4. Ask questions.5. Respond to followers.6. Use Facebook Reels.7. Go […]
Social Media Platforms Marketers Should Watch in 2023
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the social media platforms they’ll use in 2023, and we’ve compiled the data for you to discover below. 2023 Social Media Trends The hottest social media trends in 2023 are short-form video and live streaming. Short-form video was also the top format social media marketers use, […]
24 Ways to Spend Your Marketing Budget Next Quarter
Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it’s valuable to know which strategies will offer the highest ROI. These 24 ideas cover content, advertising, social media, SEO, and lots more. 1. Test new versions of calls-to-action that are performing poorly. Estimated cost: $50 per call-to-action This test helps you identify the best ways to move prospects further along in their buying journey. To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Next, redesign the ones with the lowest […]
What Draws Marketing Talent to Company Careers Pages [New Data]
You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. We surveyed marketing job seekers to ask them where they go to find job listings and what attracts them to company career pages so you can learn from their insight and optimize your pages to attract talent. Where do marketers find job listings? Survey respondents primarily reported that they find jobs on job listing sites like Indeed and Glassdoor. They also visit LinkedIn and find jobs via Google search. […]
What are Reels on Facebook and How Do You Make Them?
Short-form video is everywhere online and after letting TikTok and Instagram Reels run the show, Facebook finally joined the party with Facebook Reels. What are Reels on Facebook, how do you make them, and how do they differ from other short-form video platforms? We’ll cover that and more below. Facebook first introduced Reels in September 2021, then launched it globally in February 2022. While anyone can create Reels, it’s been highly marketed toward content creators and influencers as an additional way for them to engage and reach new audiences. As an incentive to use Reels, Meta is offering bonus payments […]
The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]
One of the best ways to be successful in your career is to learn from those who’ve mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. To get a sense of how leaders are feeling wrapping up the year and planning for 2023, we surveyed 500 of them on: Goals & Growth Strategies Marketing Leader KPIs Marketing Leader Challenges Recession Preparations Company Culture, Turnover, and Quiet Quitting Marketing Career Playbook: How to Excel Like an Executive What Marketing Leaders Do All Day Let’s start […]
AI Images in Marketing: What to Consider Before Leveraging Them
The use of artificial intelligence in business is growing, and marketers are eager to learn how to leverage it for new and unique campaigns. Creating high-quality imagery and collateral is a time-consuming and expensive process, but with the introduction of AI imagery, businesses can save money and time. However, the sudden popularity of the software has raised concerns about its ethicality in the creative community — questioning if its use should even be encouraged in the first place. In this post, we’ll define AI imagery and tell you what you should know before incorporating it into your business strategy in […]
The Role of Social Media in Super Bowl LVII Advertising
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies. Last year State Farm went all-in on social media advertising, opting to run a TikTok campaign instead of making a Super Bowl commercial. The brand posted a video from the @jakefromstatefarm account […]