Internet Marketing / 3029 posts found
How to Run A Content Audit in 2022
As a marketer, how often do you run content audits? How do you keep track of how content is performing? Do you use those metrics to improve future campaigns? If you’re missing this kind of organization for your company, consider investing in a content audit. They are an excellent planning resource and roadmap for future content creation. They also help you organize your analytics so you can refer back to high-performing posts if needed. In this post, learn how you can perform a content audit for your own business, and discover high-quality tools to help you streamline the process. Keep […]
How to Use Google Ads Keyword Planner, According to 5 Specialists
When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That’s why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you […]
Should Bored Ape buyers be legally entitled to refunds?
It isn’t clear whether a 25-year-old European Union law means you should be allowed to get refunds on your NFTs.
Hermès v MetaBirkin: NFT trademark stoush heads to trial in Manhattan
Luxury brand Hermès filed a suit against digital artist Mason Rothschild after the artist released his Metabirkins NFT collection depicting the company’s Birkin bag product without permission.
15 Fundraising Ideas to Try This Holiday Season
The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this holiday season: 1. Organize a fun run. Image source Host a 5K race or fun run for your local community. To raise money, charge a race entry fee. You can also give participants the option of getting sponsorships and/or fundraising themselves to participate in the race. Best for: Avid runners […]
Are Influencer Brand Trips Still Relevant? Insights from Tarte’s Trip to Dubai
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, cosmetics brand Tarte had my TikTok For You page in shambles. The brand partnered with Sephora Middle East to host a group of popular creators from around the globe in Dubai. The three-day trip was to promote the upcoming launch of Tarte’s new foundation. Participants and a plus-one were treated to a luxury experience complete with business class flights on Emirates and private villas at the Ritz-Carlton Ras Al Khaimah, Al Hamra Beach. @jackmacbarstool This […]
What is Double Opt-In in Email Marketing?
Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up. Double Opt-in vs. Single Opt-in In one step, users can subscribe to […]
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2023, 90% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can help your prospects and customers connect with each other; find more value from your products or services; and see your brand as an industry expert. But understanding the importance of online communities and successfully building one are two different things. Here, I spoke with six social media marketers and creators at Vimeo, HubSpot, The Product Boss, […]
How to Post Reels on Facebook
Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you’re active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to post Reels on Facebook. If you’re unsure how to create and post Reels on Facebook, keep reading for a step-by-step guide and information on Facebook Reels’ best practices. How to Create Facebook Reels How to Edit in Facebook Reels Facebook Reels Best Practices How to Create Facebook Reels Creating a Facebook Reel […]
3 Signs Your Company & Marketing Teams are Facing a Crisis of Disconnection
Let’s face it – companies have a unique set of challenges ahead of them in 2023. We’re all aware of the obvious ones. Adjusting to a post-pandemic world, a looming recession, geo-political tensions, the list goes on. But while we plan around these macro events that are largely out of our control, a crisis brews within many companies. It goes unseen because this crisis isn’t making global headlines – it hides in the spaces between us. Between two co-workers who have never met in person. Between the countless apps central to our jobs that don’t integrate with one another. Between […]