Product marketing is essential, even if you only sell one or two products at your organization. But what is product marketing? How do you market a product, and how does that differ from conventional marketing strategies? Let’s find out. What makes product marketing unique? How is it different from conventional marketing? Let’s unpack the differences. Product Marketing vs. Conventional Marketing Product marketing is strategic whereas conventional marketing is all-encompassing. Product marketing is considered a component of conventional marketing. In fact, if you look at the seven Ps of marketing, you’ll see product marketing is one of the most important aspects […]