Internet Marketing / 2975 posts found
How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]
Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. In this article, I’ll discuss: Crucial Challenges Marketers Face in Traditional Reporting 5 Key Benefits of AI Reporting for Marketers 4 Applications of AI-Powered Reporting for Marketers My Best Tips to Get Started with […]
6 of the Best Video Formats for 2025
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating. There is no one-size-fits-all video format— not every computer, video platform, or website browser supports every video format. Fortunately, we’ve rounded up the best video formats and listed their pros and cons so you can learn which video format to use in different situations. Once you know the best format for your videos, check out HubSpot’s Clip Creator, our free AI-powered video maker, so […]
I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for me, I say, “Welcome to the team!” A marketing plan is a foundational piece of any marketing strategy. It keeps businesses organized and focused on their goals. However, with all the details it should consider and capture, it can be extremely time-consuming and tedious to […]
Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters is, easily, the Queen of Gen Z LinkedIn. And if you want to know why, taking a glance at the array of content on her early career resource platform, The Ninth Semester (also accessible through Instagram, TikTok, Apple Podcasts, and LinkedIn), will corroborate this claim. […]
Google HCU: What Can You Do? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer. The term is so broad and flexible that it’s hard to pin down. Marketing is present in all stages of the business, beginning to end. Without marketing, you can’t truly understand your audience, create a product that fits their needs, or successfully bring it to market. Marketers have the firmest finger on the pulse of your consumer persona. In this guide, I’ll show you in […]
Designing an Event Marketing Budget? Here’s What Experts Recommend
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and […]
AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO). In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. The return potential is simply unmatched, with some experiments seeing conversion rate increases of 50-100%. […]
AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We’re doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic designers when designing their logos to stand out. And I stand by that, so hopefully, that gave him more faith in humanity and our friendship. That said, I wanted to ask my friend for his perspective on AI in graphic design. So, here are some […]
What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that access, including risking inaccurate information or an inefficient experience. And I’m not the only one who feels this way. In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine […]