Internet Marketing / 2932 posts found
Best AI Tools for B2B Marketing in 2024
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business. In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. I’ve included my experience with them, why they’re great, their unique features and pricing, and who I think can benefit most from the tool. Table of Contents […]
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of PPC pros and watched a dozen webinars to provide you with practical and powerful stuff. You’ll find seven tactics for managing your PPC budget and five tips for making smart adjustments. Let’s dive right in. Table of Contents What is a PPC budget? What is […]
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However, if my last decade of helping marketers promote their businesses has taught me anything, it’s that these are all just nasty rumors. B2B (business-to-business) marketing, especially social media marketing, can be just as creative, relatable, and exciting as B2C (business-to-consumer), and frankly, it has to […]
Visual Storytelling: 10 Stunning Examples to Inspire You
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world. Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. So, keep reading to learn how to incorporate visual storytelling into your marketing campaign. I‘ve included some of my favorite examples to help inspire you. Let’s go! Table of Contents What […]
How to Create an SEO Budget for Max ROI
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. They also have tools and services set up to help them along the […]
International SEO — Whiteboard Friday
In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.
How to Create the Perfect Project Timeline [Template + Examples]
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It’s essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all times, and most families would be a hot mess without someone in the managerial role. The smoothest way for everyone to succeed despite the chaos is to have a hand at the wheel and an eye on the timeline. It all sounds very TVA, and […]
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles. Here in the U.S., my Spanish-speaking husband and I recently went to see a new movie at the theater. We were able to go because this specific theater had designated showings of the movie with the original […]
How Newsletters Make Money
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Summary Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.) Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM) Newsletter Media Firms Hitting 9-Figure Valuation: Notable media companies built through newsletter have hit multi-million dollar valuations. (The Athletic was acquired by the NYT for $550m.) Multiple Business Lines: Media firms that begin as a newsletter can extend into other offerings (e.g., premium research, e-commerce, community forums, […]
Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand your audience, including ‘buying’ Instagram followers. Here, I’m covering all the questions you have about buying Instagram followers. I’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Table of Contents Can you buy […]