Internet Marketing / 3029 posts found
The Four Types of Research Design — Everything You Need to Know
When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this blog post, we’ll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Then, you can easily choose the right approach for your project. Table of Contents What is research design? The Four Types of Research Design Research Design Examples Research design involves choosing the right methodology, selecting the most […]
12 Resources for LGBTQ Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The LGBTQ community is small but mighty, contributing trillions of dollars and thousands of jobs to the economy each year. Despite this, LGBTQ individuals still face marginalization. The community continues to fight against historic and current systematic discrimination, which can present barriers to achieving equity and equality […]
After Google: Should SEOs Jump Ship?
There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed for the crown, I can remember web portals. Pages that I’d start at, in the “computer room” at school, to navigate and explore the web not by searching, but by clicking on organized links. In the beginning, there were web portals. The internet was without form and void, and darkness was over the face of the deep. These were already the death throes of a previous internet age. Search engine […]
What is an Advertorial? 8 Examples to Help You Write One
Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. What is an advertorial? Benefits of Advertorial Marketing Advertorial vs. Editorial How to Write an Advertorial Advertorial Examples A good advertorial doesn’t clearly state that an advertiser made the post in the copy, but it also doesn’t hide that fact. An advertorial should […]
How Often to Publish on Social Media for Business? A HubSpot Experiment
With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter? Read on to get the answers to key questions about how often to post on social media for business, or jump to the topic or network you’re curious about: Should I publish more or less often on social media? When’s the best time to post on Twitter? When’s the best time to post on Facebook? When’s the best time to post on LinkedIn? […]
How to Eliminate Render-Blocking Resources From Your WordPress Website
Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO. Since 2010, Google algorithms have accounted for loading speed in ranking decisions, so slow pages appear lower on results pages. You might be familiar with the common culprits of poor page performance — excessive content, uncompressed image […]
The 18 Most Creative Ad Campaigns in History
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time—which is why there are 18 in this post instead. But why are these some of the best ads of all time? Because of the impact they had on brand growth and because they hit on some universal truth that makes them memorable years after they first […]
Ryan Reynolds Offers A Glimpse Into AI-powered Marketing
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage? Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile. In the video, Reynolds shares the ad criteria provided to ChatGPT and reads the AI-generated script directly to the camera. He […]
How to Align Your Blog with Your Organic Search Conversion Funnel
Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals. Someone on the team is just assigned to publish content regularly, and that’s what they do. A business blog is usually an island within a company: There’s likely, not much measuring, so no one has any idea if it is generating any traffic, sales, or rankings. And yet, despite a lack of planning or measuring, there may be some good traffic coming. Blogging is a good way to achieve “aссidental […]
31 Influencer Marketing Stats to Know in 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let’s dive in. Table of Contents The Influencer Marketing Landscape Influencer Marketing Effectiveness Micro Influencer Stats Influencer Marketing on Instagram Influencer Marketing on TikTok Influencer Marketing on YouTube Influencer Marketing on Facebook Influencer Marketing Budgets What is influencer marketing? With influencer marketing, brands employ online influencers […]