Internet Marketing / 2530 posts found
Beijing announces two-year Metaverse innovation and development plan
The Metaverse development plan requires various municipalities to track NFT technology trends and integrate the Metaverse into education and tourism.
Personalized Experiences: Why We Love Them + Brand Examples
According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Why do we prefer personalized experiences? Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Businesses also report […]
21 of the Best Landing Page Design Examples You Need to See in 2022
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, it’s helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages. Jump to the type of landing page you want to see below: Sign-Up Landing […]
Spatial digital art exhibitions to level up metaverse experiences
Art curators are “unframing” contemporary art to create interactive experiences for metaverse goers that more closely emulate IRL experiences.
A Guide to Franchise SEO
As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages to manage, and a much bigger chance of running into technical SEO issues. These challenges can be even more daunting when combined with an older CMS, franchisee-generated content, and tracking issues. At Go Fish Digital, we’ve been able to work with quite a few franchise businesses and advise on their SEO strategies. Over time, we’ve been able to identify common problems with these campaigns, and ways to solve these issues, […]
NFTs are a ‘natural place’ for digital artists — Gal Yosef
After launching successful nonfungible token collections, the digital artist has set his sights on metaverse NFTs, believing they will become an important market in the future.
More than $100M worth of NFTs stolen since 2021 — Elliptic
The firm reported that although the market downturn had caused the value of NFTs to “slump,” scammers stole an estimated 4,647 of the tokens in July 2022.
MTV adds Metaverse award category: Nifty Newsletter, Aug 17–23
New research shows that developments in the Metaverse will become a catalyst to broader adoption of NFTs.
Influencer Marketing Strategy Checklist & Template
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are – online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. […]
The Ultimate Guide to Content Marketing in 2022
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more. Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts […]