Internet Marketing / 2530 posts found
How to Use Chrome to View a Website as Googlebot
Introduction to Googlebot spoofing In this article, I’ll describe how and why to use Google Chrome (or Chrome Canary) to view a website as Googlebot. We’ll set up a web browser specifically for Googlebot browsing. Using a user-agent browser extension is often close enough for SEO audits, but extra steps are needed to get as close as possible to emulating Googlebot. Skip to “How to set up your Googlebot browser”. Why should I view a website as Googlebot? For many years, us technical SEOs had it easy when auditing websites, with HTML and CSS being web design’s cornerstone languages. JavaScript […]
16 Educational Podcasts for BIPOC Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are an excellent way for entrepreneurs to gain inspiration and actionable career advice. However, entrepreneurs in minority communities searching for podcasts for and about people with similar experiences and identities to themselves may have a hard time doing so. In this post, we’ve compiled a list […]
What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]
Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it. It often leads to businesses making decisions that are not in the best interests of their customers or that […]
Blockchain and NFTs are changing the publishing industry
Traditional publishers are using NFTs to build communities and engage with audiences.
1inch plugs into Klaytn as Asia continues to climb aboard
The 1inch Network has integrated its aggregation and limit order protocols to the burgeoning Klaytn blockchain mainnet.
Leadership Styles: The 11 Most Common & How to Find Your Style [Quiz]
Imagine the leaders that inspire you. Each leader is unique, with different leadership styles that they use to meet goals, motivate, and inspire. To help you understand the impact each type of leader has on a company, this post will explain what a leadership style is. We’ll cover the most common types of leadership and how they can impact the business and the team. Then you’ll get some tools to help you figure out what styles are best for you. Start reading, or jump to the section you’re looking for: Types of Leadership Styles Deciding Between Different Leadership Styles How […]
How to Add a Text Box in Google Docs [FAQ]
Google Docs offers many helpful features for marketers. One of those valuable features is adding a text box to your Google Doc. If you’re sharing your document with colleagues, inserting a text box will help make your document look more professional while also drawing your reader’s attention to important information. If you’re a visual learner, adding a text box to your doc will help you visualize and organize your thoughts. Inserting a text box into your Google Doc is simple. Here’s how. How to Add a Text Box in Google Docs To insert a text box in Google Docs, use […]
TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]
In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands. After the merger, TikTok’s active user base grew by almost 800%. Today, the platform has over 1 billion monthly users and brands use TikTok ads to reach them. In this article, we’ll cover everything you need to know about TikTok’s advertising platform […]
43 TikTok Stats to Know in 2022
Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite its popularity, the app can still feel like a bit of a mystery to marketers, especially since TikTok doesn’t always disclose key app metrics. As someone who’s gotten sucked into the app, blogged multiple times about it, hearted hundreds of posts, and even made a few videos of my own, I’m fairly certain that this platform will stick around for quite some time. But, luckily, with mounting data and statistics about TikTok, you don’t just have to take […]
NFTs and intellectual property, explained
When you buy a nonfungible token, do you automatically get intellectual property rights? Well… it’s complicated.