Internet Marketing / 3298 posts found
Flip the script: This digital collection is making a real-world impact
Web3 provides creative freedom for content creators by giving deeper access and involvement to their audiences.
How These 3 Content Creators Turned a Side Hustle Into a Full-Time Gig
Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry. Thanks to social media, it’s easier than ever to create, share, and monetize content — flipping the “starving artist” trope on its head. And with massive demand for original and engaging content, there’s never been a better time to jump in. Of course, turning a side hustle into a full-time gig is no easy feat. After all, creating content is just one small part of the equation. You also need to engage in community […]
4 AI Controversies Marketers and Brands Should Avoid
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind. The Pros of AI in Marketing Before we get into AI’s drawbacks in marketing, we must look at the positives. One helpful aspect of AI is that it […]
Nifty News: Dan Harmon’s NFT show set for season 3, NFT-friendly Square Enix CEO steps down and more
Square Enix’s NFT-friendly CEO is stepping down, but it may not impact the firm’s NFT plans, and Disney-backed Baobab Studios’ first NFT drop sells out.
Galaxy tips Bitcoin NFT market to hit $4.5B by 2025
Galaxy’s estimation was based on the rapid uptick of interest in Bitcoin NFTs, currency market infrastructure, and the potential to take some market share away from Ethereum.
Flare gets NFT platform to increase use cases for interoperability protocols
The NFT marketplace Sparkles launched on the layer-1 EVM Oracle platform Flare for interoperable protocols to expand use cases for NFTs and their holders.
Robinhood Wallet rolls out on iOS with Android support to follow
The full launch and removal of the 1 million waitlisted users come six months after Robinhood launched its beta version in September.
How to Advance Your SEO Career – Whiteboard Friday
As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path, with tips for those people in the beginning and middle stages of their career. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. This is incredibly exciting to be with you here today for Whiteboard Friday. Most of these help you with really cool strategic and tactical stuff, and today we’re going to be optimizing something super different. […]
What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]
Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test. It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. In this blog post, we’ll explain what a CRO test is and the steps to run them for maximum impact. CRO tests involve adding, re-arranging, and redesigning elements on your website. They can focus on optimizing the copy, design, or placement of your CTAs, or the length of your headlines, among other […]
The Ultimate Guide to Community Management
Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and internal (employees, vendors, partners, etc.) When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work […]