Internet Marketing / 2949 posts found
Nifty News: Chinese firms to offer World Cup metaverse viewings, X2Y2 backtracks on royalties and more
In early November, the Chinese government made an ambitious plan to boost the nation’s VR industry, and now it seems local tech companies are using the World Cup to test-run their products.
What are soulbound tokens (SBTs) and how do they work?
Soulbound tokens (SBTs) refer to digital identity tokens that represent the characteristics or reputation of a person or entity.
The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses
Common sense is a useful asset, and as it turns out, it’s a fairly reliable guide when it comes to navigating the big world of online local business reputation. However, for the very first time, thanks to the recent report, The Impact of Local Business Reviews on Consumer Behavior, I was able to test my intuition against original, hard data revealing the habits of real review readers, review writers, and successful owner responses. I highly recommend reading the full survey analysis, but today, I want to distill that mass of data down into three simple descriptions that emerged through the […]
When Is the Best Time to Post on Instagram in 2022? [Cheat Sheet]
If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers. If you’re new to social media you might start posting as often as you can and see what happens. But what if you add some scientific thinking to the process? For example, you could try posting at different times of day and jotting down the likes per minute for each post. That experiment could have […]
Best Signature Fonts for Emails and Documents
If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. Email signature fonts play an important role in shaping your tone as a professional and showcasing your personality. With so many other components in an email, both in terms of content and design, it can be easy to overlook the sendoff. Fonts matter. As you take a look at this blog post on your screen, are you thinking about the font used? If this blog post were written in Papyrus, that might make for a distracting read. […]
A Nonprofits Guide To Using LinkedIn
Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time. However, platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested in your cause, inspiring them to take action, and even hiring new employees. You’ll have to dedicate a bit of time to use it, but it’ll pay off in the end. Read on to use this piece as a guide for creating a LinkedIn page […]
Is IGTV Gone?
I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I remember thinking, “Is IGTV gone?” The simple answer is yes, but don’t worry — there are still ways to share long-form content on Instagram. Here’s what you need to know about the fate of IGTV and video sharing on the app. What happened to IGTV […]
A Different Way of Thinking About Core Updates
These days, Google algorithm updates seem to come in two main flavors. There’s very specific updates — like the Page Experience Update or Mobile-Friendly Update — which tend to be announced well in advance, provide very specific information on how the ranking factor will work, and finally arrive as a slight anti-climax. I’ve spoken before about the dynamic with these updates. They are obviously intended to manipulate the industry, and I think there is also a degree to which they are a bluff. This post is not about those updates, though, it is about the other flavor. The other flavor […]
The Top Marketing Trends of 2023 & How They’ve Changed Since 2022 [Data from 1000+ Global Marketers]
The marketing world moves at the speed of light. As a marketer at any experience level, keeping up with these changes isn’t always easy. But, to succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of them. To help businesses build cutting-edge and competitive marketing strategies in 2023, the HubSpot Blog surveyed more than 1,000 global marketing professionals — and talked to a handful of industry experts — to create this bookmarkable guide of marketing trends to watch in the next year. 1. Influencer marketing will evolve […]
The Business of Creators in 2022: What Marketers Need to Know
Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. To gain more insight into the world of content creators, HubSpot partnered with Tilt to survey more than 300 marketing and business-specific content creators. Here’s a bit of what we found that marketers need to know. To access the full report, check our Business of Creators Report. […]