Internet Marketing / 2949 posts found
20 Essential Instagram Marketing Tools You’ll Need in 2022
With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. This list gathers Instagram tools with this principle in mind. Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs. Let’s get started. Table of Contents The Best Instagram Marketing Tools The Best Free Instagram Marketing Tools Inside HubSpot’s Social Media Management Software HubSpot’s social media management […]
Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot’s CMO [+ Announcing an Exciting Partnership]
As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground. Leveraging the right tools also enables you to determine whether your marketing efforts are working. A CRM that integrates with a project management tool can empower each team member to become a better, more data-driven marketer. Best of all, the right integrations help to […]
Bored Apes founders propose new model for NFT creator royalties
The BAYC founders want an NFT creator royalties model that ensures transferring NFTs between wallets remains free and encourages creators to remain within the NFT ecosystem.
Gym owners aim to bring NFT memberships to wellness clubs
NFT membership models are being leveraged to solve challenges faced by the fitness industry.
Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]
This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year’s economic shifts might cause some marketers to worry that this year could bring a flurry of poor numbers. As you see dips or bumps in early Q4, you might wonder, “Is my marketing department experiencing seasonality or an impact of outside events, or are our numbers […]
10 Events and Conferences for LGBTQ+ Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. LGBTQ+ people often face higher rates of isolation and discrimination, meaning that this community can especially benefit from gatherings that foster support and connection. This is especially true for LGBTQ+ entrepreneurs and professionals, as finding opportunities to learn from people who share similar life experiences can be challenging. […]
YouTube Analytics: The 15 Metrics That Actually Matter
Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of KPIs we can look at that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. It’ll save you from drowning in the sea of analytics that most marketers only […]
How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different
Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche? In this post, we’ll discuss how three brands, SKIMS, Liquid Death, and Dollar Shave Club, introduced old but new products to market and […]
The 13 Best Blogging Platforms for 2022 (& How to Pick One)
Companies that blog get 55% more visitors than businesses that don’t. But to get that increased traffic, you need the best blogging platform for your needs and goals. Publishing blog content offers many benefits. Blogging can help you establish authority in an industry. It can drive brand awareness, share company news, and better convert website traffic into leads. But the wrong platform can also limit your returns. It can restrict your ability to gather leads, improve SEO, monetize your blog, and more. There are many great choices for blogs that come at little or no cost, with a ton of […]
New tool mirrors Optimism NFTs to Ethereum mainnet for use in verified apps
NFTs from layer 2s were not previously recognizable to apps like Twitter.