Internet Marketing / 3114 posts found
DeFi sees exploits and exit scam drama in the last week of 2022: Finance Redefined
The last week of 2022 didn’t turn out to be a good one as the industry recorded multiple exploits and an exit scam scare.
What to Look for When Hiring Creators, According to HubSpot Experts
The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators? In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands. 5 Things to Look for When Hiring Creators Here are five things businesses and brands […]
Advice and Resources for AAPI Business Owners, From AAPI Business Owners
Welcome toBreaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Asian American Pacific Islander (AAPI) communities, originating from around 20 diverse countries, have a long history of exclusion, strict immigration laws, and discrimination. When immigrants, like my grandfather, from East and Southeast Asia made it into America in the 19th and 20th centuries, most of the available jobs were […]
How to Give Off Good Boss Energy, According to 9 HubSpot Leaders
We all know “good boss energy” when we see it. Maybe it’s the boss who begins each 1:1 by checking-in with you and ensuring you don’t feel too overwhelmed or stressed. Or, perhaps it’s the boss who goes out of her way to find new growth opportunities for you, and is always your biggest champion. If you’re a leader, it’s critical you demonstrate qualities related to good boss energy. But those qualities can be difficult to pin down — which is why I spoke with nine HubSpot leaders who were nominated by their direct reports as leaders with good boss […]
Reducing Busy Work: Tips & Tools for Marketers [+New Data]
The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can’t afford time mismanagement on busy work. Marketers should spend their time driving company growth and visibility, — and in this post, we’ll give you our best tips and tools to help you minimize your time doing busy work and center your real priorities. Busy work prevents marketers from focusing on the more important or urgent tasks like working on the next big campaign, strategizing, or content creation. Luckily, we know ways to cut down busy work so marketers can […]
15 Hiring Trends to Watch in 2023 [Marketing Leader Data]
This past year we’ve seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now’s the time to rethink recruitment and hiring strategy for 2023. While we can’t predict the future, we can identify and interpret the biggest hiring trends we’ve seen emerging at the tail end of 2022. In this post, we’ll go through the most talked about topics that can improve your hiring strategy and get your business off to a great start. Recruitment Strategy Trends 1. Economic uncertainties will affect hiring. As a possible recession looms and inflation rises, […]
10 Facebook Cover Photo Size & Design Best Practices [Templates]
When people arrive at your Facebook Page, where do you think they’ll look first? I’ll give you a few hints. It’s a visual piece of content that sits at the top of your Page. That’s right — it’s your Facebook cover photo. In this post, you’ll learn Facebook cover photo best practices with real-world examples for each tip we recommend. To get started, let’s dive into Facebook cover photo dimensions. Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. A cover photo can transform your Facebook Business Page from a passive repository […]
16 Effective Ways to Build Your Online Presence
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. They were impossible […]
How to Whitelist an Email in Gmail, Outlook, Yahoo, and More
Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating. The same can happen between a brand and its subscribers – wasting a marketing team’s time and resources. In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so. Table of Contents What is a whitelist email? How to Whitelist an Email in Gmail How to Whitelist an Email in Outlook How to Whitelist an Email in Yahoo How […]
The Complete Guide to Stakeholder Management
Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative. Stakeholder management allows you to identify and meet leaders’ needs while keeping communication open. In this article, you’ll learn what stakeholder management is, why it’s important, and how to create a stakeholder management plan. Table of Contents What is stakeholder management? Why is stakeholder management important? Benefits of Stakeholder Management Inside the Stakeholder Management Process Tips for Stakeholder Management Why is stakeholder management important? Projects fail when the interests and needs of stakeholders are ignored. This leads to a lack of buy-in […]