Internet Marketing / 3177 posts found
Be Mine: A Brief History of Valentine’s Day Marketing
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine’s Day actually originated with an arguably gruesome ancient festival, where there was no chocolate or exchange of cute, red-and-pink cards. So how the heck did we get from an ancient Roman festival to a holiday that compels many […]
How the Scarcity Principle Can Transform Ecommerce
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an overnight success. But by 2007, the buzz was gone. Competitors had cropped up. Dozens of newer sites were offering better deals and cheaper prices. SmartBargins lost its market share, and visitors left in droves. So Fischman tried again — except this time, he eventually sold […]
I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time management and capacity that I need to consider. Hiccups like sickness, lengthy internal reviews, and mismatched expectations can derail a project. So, how do I anticipate potential delays and incorporate them into my planning? Let me introduce you to the PERT method. Table of Contents […]
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join. Effective webinar promotion can also increase audience engagement and settle the nerves of webinar hosts. Promotion allows you to fill your audience with the right people and get closer to them. For example, before promoting any event, I like to engage with potential attendees and find out what they want to hear from me. For this article, I connected with seasoned webinar hosts to learn how to promote a webinar so you can run a […]
Your Fast Track to Mastering Keyword Gap Analysis
Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What’s the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights.
12 Client Onboarding Tools To Scale Your SEO Agency
Looking for resources to scale your SEO agency? Check out this list of client onboarding tools to automate manual tasks.
The HubSpot Sales Blog’s Data-Driven Play That Earned 250k+ Non-Organic Views
The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it’s more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won’t go into a holistic, thorough, “pay attention because I’m going to quiz you on this later” exploration of inbound marketing. I’ll just cover where blogging stands in the process. Successful inbound marketing starts with attracting prospects — a step where you put out thoughtful content that […]
Everything You Need to Know About Landing Page Design
Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’re going to stay or bounce. So, how do you ensure that the first interaction with your target audience is a positive one? The answer: Great landing page design. Table of Contents How to Design a Landing Page Landing Page Design Best Practices Landing Page Design Responsive Design Landing Page Design Software Landing Page Designs to Inspire You Landing Page Design Landing page design is the process of creating an enticing site page for your […]
How to Harness B2B Influencer Marketing to Grow Your Brand
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic. Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously. That’s why B2B influencer marketing is nothing to scoff at. When you hear the word “influencer,” it’s not uncommon to think beauty bloggers and Instagram models, but […]
How to Decide Between One Domain or Many for SEO — Whiteboard Friday
Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains might make strategic sense.