Internet Marketing / 3116 posts found
Mobile Form Design: A Beginners Guide to Converting Mobile Users
Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? Chances are you haven’t noticed. That’s the goal — to give users an intuitive experience that gets them to seamlessly fill up the form and continue with their day. In this guide, we’ll review the most effective ways to do just that. Here, you’ll learn how to design mobile forms that are not clunky or misaligned, but that help […]
The Best of Whiteboard Friday 2022
We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In this episode, Robin walks you through a good strategy for this all-important estimative work. 2. Advanced On-Page SEO Optimizations with […]
15 of the Best Productivity Blogs To Read
Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task. This is why reading about productivity is helpful, especially when the content helps you develop your own tactics for dealing with it. Read on to discover a list of productivity blogs featuring high-quality information and strategies you can adopt to get over the productivity hump. Top Productivity Blogs 1. HubSpot Blog The HubSpot Blog features various articles on productivity, […]
Startup Marketing Budget: How to Write an Incredible Budget for 2023
When proposing potential ads at your startup, one of the first questions you’ll likely encounter is, “How much will this cost?” If you’ve prepared a killer startup marketing budget, you will be well-equipped to help executives understand and buy into your vision. A marketing budget should detail how much you’ll spend on paid advertising, fit into your overall strategy, and prove a worthy expenditure based on revenue earned. In a world where 82% of startups fail from cash flow problems, the stakes are higher for these new businesses. Startups often face limited resources and smaller budgets, making it difficult to […]
How to (Easily) Make Perfect Content Calendars in Google Sheets
What do you use spreadsheets for? If you’re anything like me, you likely use them to collect data, track campaign or blog post analytics, or keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar. If you often work on campaigns for a few different clients, creating individual calendars in Google Sheets could be uniquely useful for ensuring the client understands when certain content will go live. Alternatively, perhaps you need to create an internal Google […]
11 Best Free (& Private) Email Accounts & Service Providers of 2023
You need an email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free. And even the free ones might not be the easiest to use or have all the features you need. It can be a challenge to find an email service provider at no cost that balances the right features with usability. To help make your search easier, we put […]
Daily SEO Fix: Monitoring Local Markets
Almost every search we make via Google includes some degree of localization. So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing to show up in relevant searches? In this edition of the Daily SEO Fix, we’ll look at how the Moz suite of tools can help you monitor how your site is performing in local markets. Tracking Market-Based Rankings The first step in monitoring local market performance is tracking keyword rankings locally. Within Moz Pro you can track market-based rankings by city name or postal code. In this video, Emilie will walk […]
Email Capture: 7 Surefire Ways to Acquire Email Leads in 2022 [+ Tools]
Marketers spend hours brainstorming ways to grow their email lists. No matter what industry you’re in, email capture is a powerful and high-impact marketing activity. Now, there are many ways to grow your subscriber base — beyond the simple sidebar lead magnet and pop-up forms. This blog will cover: What Is Email Capture? 7 Email Lead Capture Strategies to Use in 2022 7 Email Lead Capture Tools to Use in 2022 1. Ask, “What’s in it for me?” While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy […]
How to Create a Comprehensive How to Guide [+Examples]
The irony doesn’t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to Write a Request for Proposal. Here, we’ll explore the right structure to use when making a how-to guide and how to write a comprehensive how-to guide. We’ll also take a look at some impressive examples of how-to guides for inspiration. Let’s dive in. You […]
What is a Persona?: Everything You Need to Know
Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers. In this blog post, we’ll cover the following: What is a persona? Why you need a persona […]