Internet Marketing / 2948 posts found
Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should go about it. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when […]
10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]
In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out. Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the […]
How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them
Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?” That can be a difficult question to answer — which is why it’s critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program. There are so many different KPIs any […]
The 7-Day Quick Start Guide to SEO + Cheat Sheet
We all start somewhere. For you, it’s your very first day of SEO. Or, more precisely—for the sake of this guide—your first seven days of SEO. If you do any kind of web marketing, you know that business and website owners frequently ask for SEO advice. Answering can be difficult because, short of hiring a professional, it’s hard to explain to absolute beginners where to start. For example, what do you tell the small manufacturing business owner who wants to learn the SEO ropes but doesn’t have a year or two to master the finer details? The best answer has […]
The Great Resignation: How It’s Changing Hiring for Companies and Job Prospects [+ Expert Insight]
The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation. As there has been a significant increase in the number of vacant positions and the number of workers who have left their position, it makes sense that hiring priorities may have changed. In this post, we’ll discuss The Great Resignation’s impact on hiring with insight from marketing decision-makers and expert HubSpot recruiters. Has The Great Resignation Impacted Recruiting? Gabby Reynoso, a Marketing Recruiter, says, “What the great resignation has done is highlight the importance […]
The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]
In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Let’s see what our latest research says about what worked well for B2C marketers this year and where they plan to invest in 2022. 1. Short-form video will be a priority. Short-form […]
Instagram and TikTok Resumes: Are Marketing Managers Watching Them?
Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,” according to a news release. The New York Times calls TikTok the new search engine for Gen Z, so it makes sense that Gen Z users could also search for employment opportunities on the app. It also makes sense brands looking for young talent may […]
Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing
Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help you identify which areas of your strategy are working — and which aren’t. It can be difficult, however, to determine which SEO metrics actually matter. To truly evaluate the success of your SEO, what should you pay attention to? Organic traffic? Leads? Keyword rankings? Conversions? […]
The HubSpot Blog’s 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers
If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly. And, it’s up to brands to keep up. So, how can you succeed in a world where the unprecedented has become common? To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on […]
Metrics for Better Keyword Research — Whiteboard Friday
Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and today I’m going to be talking to you about metrics, but specifically metrics for keyword research. Now I think this is a very […]