Internet Marketing / 3425 posts found
Three Irish Small Business Ideas that Could Be US Hits
“Knitting the Islands”, by Miriam Ellis A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful due to a great inspiration and some little happenstance bit of luck that got them noticed. Today, I’d like to celebrate with you by offering a shamrock of three ideas I’ve seen taking off in my mother country of Ireland. You may not replicate the exact business model, but do take away the underlying concepts which I strongly believe could succeed in the US. I’ll also point out how you […]
Why the Sephora x TikTok Incubator Program Is A Smart Partnership
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. As part of the Sephora x TikTok Incubator Program, TikTok creators will teach select brands how to implement creator-focused social media strategies to drive growth and engagement. The first round of participating brands includes Hyper Skin, Topicals, and Eadem, selected from Sephora’s Accelerate program. These BIPOC-owned brands will learn from popular […]
22 LinkedIn Hacks That’ll Make You More Productive [SlideShare]
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. There’s a lot you can do with LinkedIn, so getting up-to-speed on and nailing the basic functions is a worthwhile exercise in itself. But little did you know the social media platform also contains a variety of secret capabilities that can make you that much more efficient and effective. I’ll give an example. Want to send a […]
AI-based tools bring security and transparency to the NFT market
AI-powered blockchain analytics aims to protect NFT users from security issues haunting the ecosystem.
How to create and sell Bitcoin NFTs
Bitcoin NFTs have taken the crypto world by storm in a blink of an eye. Here’s all you need to know about Bitcoin Ordinals and how to create and sell them.
Absorb for adoption — How infamous 30% Apple cut affects iOS NFT apps
NFT applications endure demanding fees on the Apple App store for the convenience of iOS payments and a broad user base.
MetaMask addresses privacy concerns with new features for enhanced control
The new features allow a user to manage which servers are able to receive their IP address.
SERP Features and the Most Important to Leverage
Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. Since 97% of people learn more about a local company online than anywhere else, marketers must ensure that prospects can find them conveniently — and Google has features to help you do that. In this post, we’ll discuss how SERP features can help and the most important ones to leverage. These features appear on search engines like Google […]
How to Write a Listicle [+ Examples and Ideas]
We’ve all been there. You click on a listicle that touts amazing insights and simple tips, only to be presented with worthless clickbait. Listicles often have a bad reputation for being low-quality and providing little value to their readers. However, when done right, a listicle can get both clicks and share helpful insights. These well-written listicles can play an important role in your content strategy. In fact, this post about listicles is primarily a list post itself. Here, we’re going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate […]
Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers. Although crucial, there’s often confusion around what’s considered a reasonable conversion rate. Before you evaluate if your ecommerce conversion rate is good or bad, you must evaluate how your performance measures against your industry’s standard. In this article, you’ll learn the ins and outs of ecommerce conversion rates, conversion rate benchmarks across industries, and how you can improve your results. Let’s dig in. For example, […]