Internet Marketing / 3119 posts found
Crypto hotspots continue to thrive despite FTX collapse
Crypto-friendly cities throughout the world report growth and innovation despite recent events.
Gamers are more interested in earning Bitcoin than NFTs: Survey
The study found that compared to NFTs, five times more respondents are interested in earning Bitcoin while playing games.
MetaMask Institutional, Cobo and Gnosis DAO team up for soulbound token project
A new soulbound NFT project from Cobo, MetaMask Institutional and Gnosis Safe is bringing new nonfungible exclusivity and proof of identity to users.
Marketers Say This Generation is the Hardest to Reach: How to Connect With Them [Data]
Which generation do you think is the hardest to reach with marketing content? Is it Gen Z, hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with “quiet quitting?” While the two generations above are incredibly unique, it’s neither. The data we recently found might just surprise you. According to our most recent survey of 1,200+ marketers, it turns out Baby Boomers (age 55+) are the hardest to reach: Because Boomers are the oldest generation, and might even have more purchasing power than others, you’d think we’d know them — and […]
How Consumers Responded to Black Friday in 2022 [+ Holiday Marketing Tips]
According to the Bureau of Labor Statistics, inflation went up 8.2% between September 2021 and September 2022. As a result, experts theorized that this would take a toll on both retailers and shoppers. Shoppers would be looking for larger-than-normal discounts while retailers could struggle to offer them. Below, we’ll highlight what we learned from polling 300+ consumers after this Black Friday. Then, we’ll share a few marketing tips on creating effective Black Friday ads. What We Learned About Black Friday Shoppers & Brands in 2022 1. Inflation didn’t have the impact we expected. The word everyone had on their mind […]
5 Lessons Learned About Blogging After Biking From Canada to Mexico
As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website. But, that quickly changed in the Fall of 2022 when I created a blog that cataloged my journey down the Great Divide, a mountain bike trail that stretches from Canada to Mexico. Before I knew it, I was managing Pedaling4Pups.com and producing a handful of blog posts each week all while biking the 2700-mile trail. Even as a seasoned blogger, […]
How Marketers are Navigating Q4: Traffic, Lead & Email Data from 150K+ Brands
If you’re a marketer, it’s likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you’re also in the thick of annual planning for the new year. And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work. While we don’t have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing […]
Top Marketing Holidays of the Year, According to Marketer Data
As a business, you likely run marketing campaigns all year round. There are specific occasions, though, where you might spend more time and money on your efforts to maximize exposure and inspire the most sales. Holidays are a great example of this, where events like Black Friday can bring in significant sales and revenue compared to other days of the year. In this post, we’ll go over insights from marketers on the holidays and annual events that they spend the most money on and why. What holidays and annual events do marketers build strategies for? We asked marketers and advertisers […]
Resources for Indigenous Entrepreneurs: Start on the Right Foot
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Aspiring Native entrepreneurs face many challenges in growing small businesses. Complex land lease laws, strained infrastructure, and a chronic lack of credit access all inhibit Indigenous success. However, thanks to growing federal, organizational, and tribal support, potential business owners have more resources available than ever. Navigating new […]
How to Run a Successful Virtual Event in 2023, Plus Best Practices According to Eventbrite’s CMO
As a result of the pandemic, there’s been a shift in recent years to virtual conferences. But a virtual conference strategy can’t be a copy-and-paste of a physical one. Virtual conferences come with unique challenges, and require a new perspective to succeed. Here, let’s explore the benefits of virtual conferences, take a look at some examples of successful virtual conferences to inspire you, and check out a few tools that can help you plan your own. Plus, hear from Tamara Mendelsohn, CMO of Eventbrite, on her best practices for hosting a successful virtual event in 2023 and beyond. Skip ahead: […]