Internet Marketing / 3119 posts found
Use SEO to Fuel Your Brand’s Community Flywheel
I don’t typically wear jewelry. However, when I heard a friend rave about the ring and necklace he bought from Automic Gold, it piqued my interest. As I scrolled through the site, I found myself very engaged by the approachable content, fun styles, and lifestyle photos showing inclusive genders. After several site visits, I made a purchase. This experience is a prime example of how a brand can influence purchasing decisions through community marketing. No ad was seen. No ad was clicked. I not only became a customer, but I also became a fan of this brand—all driven by my […]
Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It
When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are missing critical information on their consumers? In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location. And, the data gap doesn’t stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. Only 31% know the online […]
HubSpot’s Social Media Team Gives 5 Tips for Bringing Your Brand on TikTok
Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return. That said, it’s hard to ignore the hype around TikTok, its fantastic engagement rate, and its massive user base. If you’re willing to get creative, TikTok could be the perfect home for your short-form videos. Here, I spoke with HubSpot’s social media team to gather their best tips for bringing your brand on TikTok. 1. Know where your audience hangs out. It’s important to know where your audience hangs out online. For some brands, […]
5 Ways to Get More with Less Through Link Building — Whiteboard Friday
As we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what products they can sell, so agencies and in-house teams come under more pressure to get more results, with limited budgets. In today’s Whiteboard Friday, Paddy walks through a few tactics to meet those needs by getting more (from less) when it comes to your link building efforts. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard […]
26 Quotes to Inspire Your Job Search
As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up. Between preparing for interviews and sending out resumes, you may not have time to find these quotes yourself. That’s why our team gathered 26 of our favorite quotes from people who were in your shoes and nailed the job search. Read on and keep pursuing your dream job! Table of Contents Quotes About Following Your Passion Motivational Quotes to Keep You Resilient Quotes About Creating Opportunities Quotes About Networking Quotes About Personal & Professional Growth Quotes […]
20 Great Examples of PowerPoint Presentation Design [+ Templates]
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it’s important that you’re careful in your selection as not all design combinations add up to success. We’re not saying there’s one right way to design your next PowerPoint presentation, but we are saying there are some designs that make more sense than others. In this blog post, you’ll learn how to create an awesome PowerPoint deck and then see real presentations that nail it in exactly their own way. What makes […]
2022 YouTube and Video SERP Result Changes
When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was our system broken? As it turns out, neither — video results have split into at least three distinct types (depending on how you count). (1) Video packs (simple & complex) The example above is pretty simple, with the exception of “Key Moments” (which debuted in […]
101 Blog Post Ideas to Refresh Your Content Marketing Strategy
When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun? Even the most seasoned marketers could use an occasional brainstorming boost. If you need inspiration, here are 101 of the best blog post ideas for your content marketing strategy. Table of Contents Multimedia Blog Post Ideas Data-Driven Blog Post Ideas Community Engagement Blog Post Ideas Instructional (Guides and How-to) Blog Post Ideas Multichannel Integration Blog Post Ideas Thought Leadership Blog Post Ideas Content Marketing Blog Post Ideas Miscellaneous/Fun […]
157 of the Best Email Subject Lines We’ve Ever Seen
I’d venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. So, what does it take for someone to actually open an email? According to HubSpot Research, 65% of surveyed marketers say that subject lines have the greatest impact on open rates. After all, it’s your very first impression of the email. From that first impression, you’ll do your best to judge the content inside. So what […]
Creating Your Brand Voice: A Complete Guide
Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice. You’ll also learn how you can create your brand voice and examples that can inspire your team. Table of Contents What is a brand voice? Creating a Brand Voice Brand Voice […]