Internet Marketing / 3034 posts found
10 Events and Conferences for LGBTQ+ Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. LGBTQ+ people often face higher rates of isolation and discrimination, meaning that this community can especially benefit from gatherings that foster support and connection. This is especially true for LGBTQ+ entrepreneurs and professionals, as finding opportunities to learn from people who share similar life experiences can be challenging. […]
YouTube Analytics: The 15 Metrics That Actually Matter
Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of KPIs we can look at that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. It’ll save you from drowning in the sea of analytics that most marketers only […]
How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different
Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche? In this post, we’ll discuss how three brands, SKIMS, Liquid Death, and Dollar Shave Club, introduced old but new products to market and […]
The 13 Best Blogging Platforms for 2022 (& How to Pick One)
Companies that blog get 55% more visitors than businesses that don’t. But to get that increased traffic, you need the best blogging platform for your needs and goals. Publishing blog content offers many benefits. Blogging can help you establish authority in an industry. It can drive brand awareness, share company news, and better convert website traffic into leads. But the wrong platform can also limit your returns. It can restrict your ability to gather leads, improve SEO, monetize your blog, and more. There are many great choices for blogs that come at little or no cost, with a ton of […]
New tool mirrors Optimism NFTs to Ethereum mainnet for use in verified apps
NFTs from layer 2s were not previously recognizable to apps like Twitter.
OpenSea to enforce creator royalties on all collections after community outcry
The NFT marketplace has clarified its stance on creator royalties after receiving significant public backlash from an earlier post.
NFT trademark filings grow in 2022: Nifty Newsletter, Nov. 2–8
South Korea’s central bank has tested purchasing NFTs with its central bank digital currency.
Fractional NFTs and what they mean for investing in real-world assets
Fractional NFTs enable users to divide an NFT into multiple fractions, reducing the barrier to entry for investing in real-world assets.
What HubSpot’s Highest Performing Blog Posts Have in Common & Why These Elements Work
Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. Traffic-wise, each of these posts has received over 500,000 organic views since publishing and earns at least 40,000 views monthly. 445 Best Instagram Captions for 2022: Good, Cool, Funny, & Cute 12 Incredible Answers to “What Is Your Greatest Weakness?” — That Aren’t “Perfectionism” 70 Fun (Not Cheesy) Ice Breaker Games & Activities Your Employees Will Enjoy in 2022 45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration 20 of the Best Professional Bio Examples We’ve Ever Seen […]
How to Optimize for Google’s Featured Snippets [Updated for 2022]
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. In fact, featured snippets are now considered organic position #1, so it is part of any SEO strategy. What are featured snippets? Featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. Featured snippets aim at answering the user’s question right away (hence their other well-known name, “answer boxes”). The recent studies reveal that featured snippets have an average 35% click-through rate. […]