Internet Marketing / 2948 posts found
Q&A: Play-to-earn mechanics ‘kill’ blockchain games — so what’s the answer?
Do play-to-earn mechanics kill blockchain games over time? This project thinks so — and that’s why it is focusing on long-term sustainability.
Nifty News: OpenSea dominance fades, Azuki skateboards fetch $2.5M and more
The largest NFT marketplace is facing headwinds from its competition as OpenSea sees its market share slip while its rivals gain significant ground.
6 TikTok Myths, Debunked in 2022
Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way. For instance, isn’t it just a platform for teens? Specifically, teens who lip-sync? To help curb the confusion, we’ve rounded up a list of common TikTok myths to help you decide whether it deserves a spot on your marking roster. Let’s dive in. Myth 1: TikTok’s audience is too young. Brands mistakenly assume that TikTok is just for teens and young adults. Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly “growing up.” In fact, 36% of […]
LinkedIn Launches Live Audio Events: How They’ll Differ from Clubhouse & Twitter Spaces
Twitter has Spaces. Facebook has Live Audio Rooms. Clubhouse has…Clubhouse. Now, LinkedIn is grabbing a seat at the table with its own audio feature. Let’s talk about what LinkedIn Audio Events is, how it works, and what it could mean for marketers. LinkedIn first launched a beta version of Live Audio Events in January. Then, in June, expanded it to users with the “creator mode” on. Today, all users have access to it and the platform plans to eventually follow up with a video version. Image Source Here are a few key facts: Events must be at least 15 minutes […]
2022 Local SEO Holiday Success: Essential Comforts in Leaner Times
Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “austere” and “scary” in their predictions for 2022’s 4th quarter shopping season, however, it’s not easy to be jolly. Doomsayers’ dirges have their point, but we’re in this together, and here’s my own ditty for courage, set to the chorus of Jingle Bells: Local foot traffic is Up now 20% News is good in the neighborhood If basics are your bent Big brands (particularly those […]
The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]
Every marketer faces different challenges. Maybe you’re struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to focus on to facilitate stronger growth in 2023 and beyond. Which is why we asked 500+ marketing executives to predict the top challenges they expect to face in 2023 — so you can plan your strategies accordingly. Below, let’s explore the global issues marketing leaders believe they’ll struggle with in […]
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. About half of marketing leaders say they will change their marketing goals in 2023. Here, we’ll take a look at the top […]
Measuring E-A-T? — Whiteboard Friday
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, there. My name is Lily Ray, and today we’re going to be talking about E-A-T — expertise, authoritativeness, and trustworthiness. […]
How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear about these technologies and think to yourself, “My business definitely can’t afford that.” This makes sense. As a good marketer, you should be skeptical about high-priced tech. After all, sometimes it’s hard to tell how a tool works and if it’s actually worth your money. […]
40 Office Costume Ideas for Marketing Nerds & Tech Geeks
Halloween is a fun holiday, but it doesn’t always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office’s Halloween festivities! How many days of the year are you encouraged to dress up and goof around at work? Probably just one — Halloween — and even then, it can be hard to know what’s office-appropriate. We want you to have fun this year, so we’re taking the work […]