Internet Marketing / 2948 posts found
Topic Clusters: The Next Evolution of SEO
Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies. Table of Contents (8-minute read) Introduction Search Engines are Forcing Websites to Adapt Do Topic Clusters Actually Impact SERPs? What Does This Mean for my Website? How Do I Create a Topic Cluster? Tactical Tips to Get Started With Topic Clusters Help […]
How to Choose a Blog Name That’ll Grow With Your Brand
Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn’t have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand’s life-cycle. Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more “grownup” brand that would allow them to serve more small businesses. Many blogs I read, like “Liv’s Healthy Life,” (Now known […]
Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”
Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is an exercise in curiosity, whereas optimizing a thing is an act of certainty. If we know the outcome of a given activity before we perform that activity, we’re in optimization territory. For example, if you’ve discovered a load of orphaned pages, then the act of internally linking to those pages is highly likely to result in a positive outcome. We can deem this scenario, “untestworthy” (yes, I know that’s actually a word). But, as we’ll discuss here, SEO includes a vast array […]
28 Best About Us & About Me Page Examples (+10 Templates)
The “about” section of your website should include your mission, purpose, and who’s on your team. The right about us or about me template can help you expertly lay out your vision. That’s why our team gathered five templates to help you build the perfect about page. This post includes best practices for crafting a stellar about page. You’ll explore: What makes a good about page? How to write an about page The Best About Us Page Templates and Examples The Best About Me Page Templates and Examples Featured Resource: Our 29 Favorite ‘About Us’ Pages Download the guide to […]
The Top 6 Search Engines, Ranked by Popularity
Oftentimes, marketers focus heavily on Google when vying for traffic. It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you neglect the other search engines. Here, we’re going to explore the top six search engines worldwide, so you can discuss some other potential traffic sources in your next SEO meeting. Note: To compile our list, we looked at the worldwide market share of search engines […]
10 Essential Job Search Strategies to Help Land Your Next Big Gig
A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Here’s a selection of tried and tested methods along with the tools that will help you put your best foot forward. Table of Contents Ten Effective Job Search Strategies Job Search Strategy Tips Helpful Tools Your job search strategy should be about quality, not quantity Ten Effective Job Search Strategies 1. Build an online portfolio or an “About […]
8 Innovative & Inspiring Examples of Augmented Reality in Marketing
The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” AR has also made its way into different industries, including marketing. In fact, many people use AR experiences from brands every day without even realizing it, like picture and video filters on social media. If you’re wondering how AR plays into marketing, this post will look at eight companies that have […]
24 Reddit Stats and Facts to Know in 2022
Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. In the past few years, however, Reddit’s attempted to gain more attention from brands by introducing several advertising offerings. The platform also launched features such as video streaming and video hosting, enabling the platform to evolve from the text-based format it’s known for. The platform is also thriving […]
6 Spooky Marketing Campaigns Just in Time for Halloween
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of Halloween without thinking of chocolate. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. For Halloween, they continue with the same theme – except this one comes with a twist (or should I say Twix?). In […]
Why Recruiters Are Reaching Out To Candidates Directly & How to Access This Hidden Job Market
If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates. In this article, we’ll cover the causes behind this shift and how job seekers can meet recruiters where they are. The Hidden Job Market In 2021, employers everywhere experienced the Great Resignation, a phenomenon in which employees quit their jobs in droves. This means many things: There are a lot of openings now due to the mass quitting and the job market is more competitive because there are more job seekers. In a TikTok video, career […]