Internet Marketing / 2948 posts found
What is Data Deduplication? A Plain-English Guide
As a marketer, you likely deal with data in some form on a regular basis. So, how is data deduplication relevant to you? With so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, Word documents, photos, and entire folders of old work. It’s typically a ton of data. Since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved. Over time, our data storage becomes unnecessarily burdened with redundant copies of data, costing money as data requirements grow […]
Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why
Google Business Profile is both a free tool and a suite of interfaces that encompasses a dashboard, in-SERP editing, local business profiles, and a volunteer-driven support forum with this branding. Google Business Profiles and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An introduction to the basics of Google Business Profiles First, let’s get on the same page regarding […]
The Best Ads We’ve Seen on TikTok + Why They Made Us Tap the Link
Believe it or not, TikTok users aren’t opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. So, to help you hit the right note, we’ve compiled a list of the best ads on TikTok to inspire your next campaign. 1. DoorDash “I want to show you how I was able to afford AirPod […]
5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]
As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes In late September, artist Rihanna announced via Instagram that she would be performing at the Superbowl. The image, which confirmed earlier speculations of the singer’s participation, quickly made its rounds. Wasting no time, Popeyes then shared its own version of the popular image just one day later. Popeyes is one of the few brands […]
What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. You also need to demonstrate new skills that will help you succeed in the next role. Whether you’re an individual contributor (IC) or people manager looking to get promoted, you’re in luck. Here, I spoke with Help Scout’s VP of Brand, Kristen Bryant Smith, to learn what she looks for when promoting both ICs and […]
NFTs create a more frictionless experience for collectors, says RTFKT co-founder
Cointelegraph spoke with Steven Vasilev, the co-founder of RTFKT, to learn more about how NFCs and NFTs can be used together to create better user experiences.
Damien Hirst burns $10M in art: Nifty Newsletter, Oct 5–11
Racing league Formula One is positioning its brand in Web3 as it files trademark applications for “F1” covering crypto and NFTs.
STEPN to sack 100 staff as players step away from the move-to-earn app
The move-to-earn blockchain game has seen a significant drop in its user base and its rewards token has taken a decline due to the cryptocurrency market conditions.
Axie Infinity player count falls back to Jan 2021 levels
The numbers represent a 74% decrease from peak levels witnessed just ten months ago.
NFTs and crypto provide fundraising options for breast cancer awareness
Organizations are partnering with NFT projects and accepting crypto donations to draw attention to Breast Cancer Awareness Month.