Internet Marketing / 3036 posts found
Google Ad Grants: Everything You Need to Know (+ 10 Helpful Tips)
If you’re a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants. With Google Ad Grants, qualifying nonprofits have access to up to $10,000 per month in search ads shown on Google.com. Nonprofits like DonorsChoose, Days for Girls, and We Care Animal Rescue all use Google Grants in their campaigns and drive more traffic through organic search. You can use Google Grants to: Reach donors, volunteers, and consumers when they’re searching keywords relevant to your […]
How To Do Affiliate Marketing on Instagram
Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL. Instagram used to have a native program for creators, but it ended in August of 2022. Not to worry, though, because you can still make money from affiliate marketing on Instagram. This post will discuss how and give examples of creators that successfully use the strategy. How to Do Affiliate Marketing on Instagram 1. Switch to a creator […]
The 23 Best WordPress Video Themes in 2022
If you produce video content or sell video footage, the right WordPress video theme will allow your content to shine. You’ll also create a compelling experience for your visitors the moment they enter your site. Are you looking for a WordPress video theme to put your video content on full display? There are a lot of WordPress Video themes out there to choose from. But not to worry, we did the legwork for you. Explore this list of 16 WordPress video themes (in no specific order) to help you choose the best theme for your site. We’ll break down our […]
How to E-A-T Ethically with Digital PR
It’s an old marketing cliche that people buy from people, not brands, and if you spend any amount of time on LinkedIn, you’ll be inundated with personal branding gurus explaining to you exactly why that is. Ultimately, it all comes down to trust — the T in Google’s E-A-T. People are more likely to trust a brand or organization with a real human face. In a crowded e-commerce space, that trust (or lack thereof) can make or break a website’s fortune in the SERPs. This, combined with a move away from historic link-building activities, such as link exchanges or broken […]
Nostalgic Websites: What 32 Popular Sites Used to Look Like
It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so necessary. With the help of the Wayback Machine, we can see what our favorite websites looked like in years past. Whether you’re planning a website redesign and could use some inspiration, or you’d enjoy reflecting on nostalgic websites, we’ve rounded up 32 sites to peruse. 1) Google While Google essentially maintains its branding with its colorful logo and whitespace on the […]
7 Dos and Don’ts of Attending or Hosting Twitter Spaces
With new social media platforms and features popping up every day, ever wonder about the etiquette you should follow? In this article, we’ll be covering Twitter Spaces etiquette for attendees, hosts, and speakers. Twitter Spaces Etiquette for Attendees 1. Listen more than you speak. On Twitter Spaces, everyone has a role to play. The host is there to set the tone and guide the conversation. Speakers are chosen to share their knowledge. Moderators are there to ensure the space remains safe. As an attendee, your role is to listen and participate upon request. Too often, attendees will show up to […]
5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders
A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. From custom graphics to original data and unique content, these blogging trends can help boost your blog’s traffic and conversions. 5 Blogging Trends Marketers Should Leverage Here are five trends our blog leaders say marketers should incorporate into their blogging […]
Why Your Digital Product Isn’t Selling — and How to Fix That [Expert Insights]
You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. When you’re in this situation, it’s tempting to give up. To throw your arms in the air and declare, “nobody wants my product — it was all a waste of time.” That’s the easier option. But you created your digital product for a reason. Perhaps you wanted to add a new income stream to your business so you could stop trading […]
Steph Curry files trademark for the Curryverse, where players earn NFTs
NBA superstar Stephen Curry filed a trademark application for the Curryverse metaverse on Oct. 26.
An introduction to decentralized NFT catalogs
After last year’s hype over nonfungible tokens, people have been speculating about their potential. It created a bubble of unfounded expectations.