Internet Marketing / 2948 posts found
What Is An ESP? Everything You Need to Know About Email Service Providers
Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively unintrusive way (especially compared to phone calls), is essential to increasing your sales, customer engagement, and retention. These emails keep you top of mind with customers and improve brand awareness. While it may seem simple enough to use your regular email system in the beginning […]
Coming Soon: Act Like a Leader, Think Like a Leader
It’s almost here… Thanks for your interest in our upcoming Executive Leadership Report and its corresponding pillar, “Act Like a Leader, Think Like a Leader: Data from 300+ Marketing Directors on How to Take Your Team to the Next Level“. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on November 1, 2022, for our full report and corresponding blog posts. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set a Google Calendar […]
7 Soft Skills You Need to Achieve Career Growth
Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Perhaps it’s someone with amazing soft skills which get them pulled into brainstorms. Or maybe they’re the go-to consultant for some of the most impactful business issues. Or maybe it just seems like everyone on your team really, really likes them. Soft skills have the power to grow your career in the same way hard skills and talent can. But what exactly are soft skills? And why are they so important to growing your career? Keep reading to find out, or […]
How to Apply Semantic SEO to Different Niches
Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide the best results to conversation queries, your web content should adapt too. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, I’ll outline some of the successful strategies I’ve used across different types of sites along with some insights into the results they have achieved. Let’s start by explaining a little more about semantic search and content before we examine some useful […]
The Top Traffic, Conversion, & Lead Trends in Q3: Data & Takeaways from 120,000+ Businesses
When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses are also dealing with concerns about inflation, uncertain economies, and how a potential recession could impact their bottom line. As you enter an uncertain Q4, it will be helpful to gather all the hard data you need to make decisions, including research on how industries […]
What is Comparative Advertising? [+ Examples]
Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of a lawsuit. In this post, we’ll delve deeper what comparative advertising is, give real-life business examples, explain the legality of using the strategy, and present pros and cons that you can use to make the best decision for your business. With half of US […]
10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]
Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google. But how can you be sure that your website is mobile friendly? Sure, you could check it on your own smartphone. But what about the hundreds of other kinds of phones and tablets that your visitors are using? Today we’ll cover a selection of mobile friendliness tests that will give you clear answers and actionable tips. For […]
Firefox Eliminates URL Tracking Parameters: What Marketers Should Know
In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online. Now that Firefox has given its users the ability to strip query parameters, here’s what marketers need to know. What are query parameters? Query parameters are a set of texts that are automatically added to the end of a URL to pass on data. These parameters identify specific content or actions […]
Read the New Professional’s Guide to SEO Bonus Chapter: Enterprise SEO
In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it professionally, and who crave the challenge and reward of moving from intermediacy toward mastery. And now, we’re excited to announce a series of bonus chapters for different SEO niches, that will be added to the core guide over the next few months! First up: Enterprise SEO. What’s in this chapter? Managing the on- and off-page optimization tasks for a large business’s website (or websites) is only part of the battle for enterprise-level […]
How to Collab Post on Instagram as a Brand or Creator [Steps + Tips]
Wondering how Instagram’s new Collab feature works? We’ve got you covered. In this post, we’ll dive into how this new feature works, the benefits for brands, and the steps to use it. Plus, get a few tips on how to leverage it. What is a collab post on Instagram Why use an Instagram Collab post? How to Create an Instagram Collab Post Tips for Making Instagram Collab Posts What is a collab post on Instagram? In the Fall of 2021, Instagram announced the “Collabs” feature, which allows an feed post to live on two users’ profiles. You 🤝 Me We’re […]