Internet Marketing / 3079 posts found
How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.
Meet the Founder Who Raised $6.3M to Literally Make It Rain
While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from thin air. Meet Augustus Doricko, the CEO of Rainmaker — a Southern California startup using drone-based cloud seeding to artificially increase rainfall over drought-stricken farmland. If it sounds like science fiction, that’s because it kind of is. But it’s also very real, very funded, and potentially very important. Here’s what you need to know. Source: The Hustle YouTube What Even Is Cloud Seeding? “Cloud seeding is just changing the amount of water that falls onto the ground,” Doricko […]
Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing
The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations — whether brands like it or not. As one of the most visited sites in the world, it holds thousands of communities — and the best answers to countless Google searches. With other social platforms going through lots of upheaval, plenty of brands are making decisions about the future of social media. Reddit isn’t usually top-of-mind, and […]
Which Meta Channel’s Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads
Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics – like audience growth and site traffic – and where they’re re-investing. We’ll dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. Facebook, Instagram, or Threads: Where Marketers Spend Their Time in 2025 I won’t bury the lede – Instagram is by far the most popular and highest performing Meta platform among marketers we surveyed. In fact, it’s […]
Did HubSpot Really Lose 80% of Blog Traffic? Here’s What Actually Happened — and What It Means for Marketers
Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn. As marketers ourselves, we know better than anyone that hot takes drive clicks. But, what actually happened to our traffic? Have we really reached the end of SEO as we know it? And is this really the downfall of HubSpot’s core strategy? As one of the people who built HubSpot’s SEO strategy from the ground up, I’d like to think I can […]
AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry out independent tasks and take work off your plate? Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex. In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. […]
Reddit’s Growth Advisor on Finding Your Vertical-Specific SEO Strategy
Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links. Now, two marketers might not even be playing the SEO game on the same field, let alone with the same rules. So how do they hope to win? If you’re in SEO, today’s master needs no introduction. If you’re not, all you need to know is that he’s done SEO for more big brands than you have fingers […]
These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, I’ll share some common roadblocks, including a few I’ve encountered as HubSpot’s senior director of global growth. Then, I’ll share some tips and tricks for becoming an AI champion on your marketing team. By the end of this post, you’ll have the tools you need to drive effective AI […]
Social Proof Backfire: The Marketing Mistake Costing You Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked their exposure to anti-drug ads and their marijuana use over time. The results? The ads didn’t reduce drug use. They increased it. Teenagers who saw the ads were more likely to smoke marijuana. Let’s discuss why this happened, and how you might be making a […]
How To Find A Competitor’s Keywords — Next Level
Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.