Internet Marketing / 3034 posts found
B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring. I use various tools for my analytics, including but not limited to Google Analytics, Google Search Console, Looker Studio for automated dashboards (which makes light work of reporting on marketing analytics), Semrush, and so many more. In this article, I’m digging into B2B marketing analytics, including what it is, the essential data […]
How To Use LLMs for Competitive Research and Gap Analysis
Is your content strategy falling flat? Learn how to use AI for competitive research and gap analysis to uncover audience insights, identify missed opportunities, and win more traffic
The 6 Best Content Planning Software — Experts Explain Their Top Choice
I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first click, and some were meh. This article is a rundown of my six favorite content planning tools out there, complemented with insights from other content experts. Table of Contents What is content planning software? 4 Benefits of Using Content Planning Software What to Look for […]
8 Free AI Writing Tools To Speed Up Your Content Creation Process
Struggling to create quality content fast? Discover 8 free AI writing tools that streamline your workflow, boost creativity, and drive better results.
The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting, and growth stalled. Something was off. It wasn’t a lack of effort but a lack of alignment. We didn’t fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. This collaboration transformed our strategy. For […]
What is Index Bloat? — Whiteboard Friday
Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. This Whiteboard Friday video helps you assess your site’s index health and implement effective remediation steps, from content consolidation to proper URL handling.
Succession Planning — the Best Way to Ensure Your Company’s Future
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. I’ve personally worked at companies that took succession planning seriously, and those that didn’t, and the difference was stark. According to this 2023 report, “three years is the critical tipping point when valuable leaders consider whether they should look for their next opportunity internally or externally.” I’ve felt this in my own professional experience. If there’s no plan for me to move up internally at a company after working for three years, […]
The CRO Playbook Generating $8 Million in Revenue for Andy Crestodina
Learn five proven conversion rate optimization strategies to turn more visitors into leads on your money pages.
I Asked Experts About Improving Keyword Rankings — Here Are Their Tips
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With these numbers, does it even make sense to publish new articles? Absolutely — you just have to change your approach to creating content to improve your keyword rankings. Here’s how to find out what your current rankings are, along with 11 tips to help you […]
How to Create a Stakeholder Map for Seamless Project Tracking
Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake — I hadn’t created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder management. Now, as a content strategist who’s guided content projects for over 30 SaaS companies, I’ve seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Table of Contents What is a stakeholder map? Stakeholder Map Example How to Create […]