Internet Marketing / 2948 posts found
What Is a Social-Led Brand? [+ How to Become One]
Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to become one. What is a social-led brand? A social-led brand uses everything about its social media presence, from assets to tone, in all of its marketing and branding efforts. Essentially it is led by how it acts on social media channels. For example, a brand […]
6 Small Businesses That Are Killing It On TikTok [+ How They Did It]
For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. In this article, we not only list successful small businesses on TikTok with a breakdown of their strategies but also hear from some directly on what influenced their success. Note: In this article, we define small businesses as those with one to 25 employees. 1. POPFLEX Founded by influencer and content creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K […]
What I’m Learning About Local Sustainability from Renowned Marketing Experts
Heart-on-my-sleeve: I’m stricken over climate change and wondering how I can help. What have I been doing about it lately? Listening to two remarkable women interview some outstanding experts on marketing and business sustainability. Co-authors of the celebrated book Sustainable Marketing – How To Drive Profits with Purpose, Gemma Butler and Michelle Carvill have got something really special going on over on the Can Marketing Save the Planet? podcast. I’ve been glued to their broadcasts, and have been speaking with them while researching this piece. My vision of marketing as a catalyst for good is being refreshed and refined as […]
The AI Advantage: Three Ways to Supercharge Lead Generation, According to ZoomInfo
Marketing is about reaching people. But far too often, marketers spend their time performing repetitive, robotic tasks that could be better handled by software. Artificial intelligence (AI) is poised to substantially change this. According to research from McKinsey, the marketing and sales sectors have the largest possible benefit from implementing AI-based solutions in the coming years, with up to $2.6 trillion in increased value. Here are three ways modern marketers are using artificial intelligence (AI) tools to create more effective lead generation strategies and get them back to what they do best: Connecting with people. How to Leverage AI for […]
TikTok’s Tests New Search Features: What We Know Right Now
TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature TikTok’s new search feature is primarily seen in comment sections, where keywords are hyperlinked next to a magnifying glass icon. Pressing on the linked keyword brings you to a discovery page of videos related to the keyword. For example, Steven Lim made a video sharing new need-to-know features […]
3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker
Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The same can be said about business. Initially, we all have to go through “long-division” level processes, procedures, and series of daily tasks. These might include entering a new marketplace, testing out new messaging and branding, pushing for new profit margins, or onboarding new clients. But […]
14 of the Best Examples of Beautiful Email Design
Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task. When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. “Where’s the fun in this?” you may wonder. Thankfully, there are plenty of email marketing geeks out there […]
Estimating Search Opportunity — Whiteboard Friday
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. Building on the recent post about Aira’s new keyword estimation worksheet, in today’s episode, Robin walks you through a good strategy for this all-important estimative work. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Good evening, good afternoon, and good morning wherever you happen to be in the world. My name is Robin […]
10 Tried-and-True Tips for Sales and Marketing Alignment
The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out these tried-and-true best practices for integrating your sales and marketing teams. Smarketing By the Numbers Companies face a hard truth. No matter how great their sales and marketing efforts, between 10 and 15 percent of leads become conversions. As a result, businesses face a dual […]
17 Great Conversation Starters to Break the Ice at Networking Events
With fall on its way, the countdown to September’s INBOUND 2019 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network. That last one — networking — gets a lot of us pretty excited. After all, it’s how 85% of people say they’ve landed a job. And personally, if I’m really into an event and I’m feeling super energetic, I love to network. But I don’t always feel so peppy. Then what? Sometimes, we have to fall back on an arsenal of conversation starters. It helps to spark a discussion, even when […]