Internet Marketing / 3298 posts found
Equinox Champions the Anti-Resolution
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The beginning of January is like the Superbowl for fitness and wellness brands. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception. According to Statista’s Top New Year’s Resolutions Survey, 52% of American adults want to exercise more, 50% hope to eat healthier, and 40% are looking to lose weight this year. You would think fitness brands would be going all-in to capitalize on this momentum, right? […]
Italy to create the crypto art Renaissance: NFT market report
Research and Market’s latest NFT market report for Italy predicts a 47.6% growth in the country’s NFT market by the end of 2022.
4 ‘emerging narratives’ in crypto to watch for: Trading firm
The crypto trading firm sees NFTs becoming more intertwined with brand IP, while Web3 apps with “real world utility” gain traction.
How to Write an Effective Communications Plan [+ Template]
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. In this post, you’ll learn how to create an effective communication plan that prepares you […]
2023 Local SEO Success: Human Power in a Year of Change
2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners and their marketers, as well. Having weathered the extraordinary events that occurred in local search in the second half of 2022 – most particularly the deprecation of the historic Google Business Profile Manager Dashboard and a slew of business-impacting bugs – it’s my prediction that […]
DeGods and Y00ts NFTs are bridging off Solana: Here’s why
The migration of Solana’s top two NFT projects to Polygon and Ethereum is set for the first quarter of 2023, on an opt-in basis.
Fidelity plans NFT marketplace: Nifty Newsletter, Dec. 21–27
Investment firm Fidelity recently filed trademarks that showed its intentions to enter the NFT and metaverse space.
China’s first national NFT marketplace to launch next week: Report
The state-backed platform will serve as a secondary market for NFTs and digital asset copyrights.
BMW taps Coinweb and BNB chain for blockchain loyalty program
BMW will integrate decentralized tech in two phases- first in its daily operations to eliminate complex paperwork, and the second phase would see the development of a customer loyalty program.
The Ultimate Guide to Content Distribution
Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so. But great content is wasted if your audience doesn’t know it exists. Content distribution is integral to your content strategy, if not the most essential part. This guide will equip you with the tools you need to distribute the content you create. By the end, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Today, social media plays a huge role in content distribution — […]