Internet Marketing / 2948 posts found
YouTube Hashtags: What Marketers Need to Know
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on the hashtag helped me easily find other anime-related videos and content creators. And when I started my own channel, hashtags helped users find and engage with my own videos. YouTube hashtags are a simple but effective way to bring more attention to your videos and […]
100 of the Best Hashtags for TikTok
TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it’s important to use hashtags to bolster your content and help it stand out. If you’re worried about finding the right hashtag for your content, don’t worry! I’ve put together a list of 100 of the best hashtags for TikTok videos. No matter the kind […]
9 Local Search Developments You Need to Know About from Q3 2022
Did Q1 and Q2 whip past you? They did for me, but the pace of life often seems to slow down a little in autumn, and I hope you’ll join me for a relaxed and studious look at interesting local search marketing developments from the third quarter of 2022. 1) A small harvest of review-related changes I’m grouping four different review-related developments under this heading. First, Joy Hawkins spotted a change to Google’s guidelines on prohibited and restricted content. As I’ve covered here exhaustively in my Moz column, there are lots of things a business can do to rectify a […]
NFTs ‘biggest on-ramp’ to crypto in Central, Southern Asia and Oceania: Report
NFT-related websites accounted for the largest share of crypto-related web traffic in most CSAO countries over the last 12 months, according to Chainalysis.
Bandai Namco, SEGA eyeing blockchain gaming: Nifty Newsletter, Sept. 14–20
Ryo Matsubara, representative director of Oasys, told Cointelegraph that Japanese gaming giants have a long-term vision for blockchain gaming.
Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. What started as a focus on decision-makers has now evolved into a community-led approach that leverages media and publishing. [image of b2b marketing evolution] Many brands follow a product-led growth approach, in which […]
Why Consumers Participate in Online Communities [Data & Expert Insight]
Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers. Why Consumers Participate in Online Communities The HubSpot Blog’s Consumer Trends Report surveyed over 1000+ consumers and asked them why they join online communities. The top reasons were for fun, to share their same interests with […]
10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks. 1. Stitch top-performing or relevant videos. Stitch is a tool that enables you to combine another video on TikTok with one you’re creating. It’s yet another way to […]
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the business financial space, The Insolvency Experts, mainly by focusing on just one “cluster topic” that was a huge money maker for them. When looking at six month comparison stats (August 2021-January 2022 to February-July 2022), we’ve achieved the following: Leads: 95 to 460 (384%) Clicks: […]
8 Networking Tips for LGBTQ+ Professionals at Conferences and Events
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Networking is connecting with other business professionals, building relationships within and outside your field, and diving into your story to establish the “why” behind your work. Effective networking highlights your expertise and that of your peers so that you can find a middle ground of opportunity, collaboration, and collective […]