Internet Marketing / 3084 posts found
The Top Traffic, Conversion, & Lead Trends in Q3: Data & Takeaways from 120,000+ Businesses
When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses are also dealing with concerns about inflation, uncertain economies, and how a potential recession could impact their bottom line. As you enter an uncertain Q4, it will be helpful to gather all the hard data you need to make decisions, including research on how industries […]
What is Comparative Advertising? [+ Examples]
Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative ads can successfully convince consumers to do business with one brand over another. But, this strategy requires care and attention, especially as companies may find themselves in the middle of a lawsuit. In this post, we’ll delve deeper what comparative advertising is, give real-life business examples, explain the legality of using the strategy, and present pros and cons that you can use to make the best decision for your business. With half of US […]
10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]
Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google. But how can you be sure that your website is mobile friendly? Sure, you could check it on your own smartphone. But what about the hundreds of other kinds of phones and tablets that your visitors are using? Today we’ll cover a selection of mobile friendliness tests that will give you clear answers and actionable tips. For […]
Firefox Eliminates URL Tracking Parameters: What Marketers Should Know
In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online. Now that Firefox has given its users the ability to strip query parameters, here’s what marketers need to know. What are query parameters? Query parameters are a set of texts that are automatically added to the end of a URL to pass on data. These parameters identify specific content or actions […]
Read the New Professional’s Guide to SEO Bonus Chapter: Enterprise SEO
In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it professionally, and who crave the challenge and reward of moving from intermediacy toward mastery. And now, we’re excited to announce a series of bonus chapters for different SEO niches, that will be added to the core guide over the next few months! First up: Enterprise SEO. What’s in this chapter? Managing the on- and off-page optimization tasks for a large business’s website (or websites) is only part of the battle for enterprise-level […]
How to Collab Post on Instagram as a Brand or Creator [Steps + Tips]
Wondering how Instagram’s new Collab feature works? We’ve got you covered. In this post, we’ll dive into how this new feature works, the benefits for brands, and the steps to use it. Plus, get a few tips on how to leverage it. What is a collab post on Instagram Why use an Instagram Collab post? How to Create an Instagram Collab Post Tips for Making Instagram Collab Posts What is a collab post on Instagram? In the Fall of 2021, Instagram announced the “Collabs” feature, which allows an feed post to live on two users’ profiles. You 🤝 Me We’re […]
What Is a Social-Led Brand? [+ How to Become One]
Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to become one. What is a social-led brand? A social-led brand uses everything about its social media presence, from assets to tone, in all of its marketing and branding efforts. Essentially it is led by how it acts on social media channels. For example, a brand […]
6 Small Businesses That Are Killing It On TikTok [+ How They Did It]
For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. In this article, we not only list successful small businesses on TikTok with a breakdown of their strategies but also hear from some directly on what influenced their success. Note: In this article, we define small businesses as those with one to 25 employees. 1. POPFLEX Founded by influencer and content creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K […]
What I’m Learning About Local Sustainability from Renowned Marketing Experts
Heart-on-my-sleeve: I’m stricken over climate change and wondering how I can help. What have I been doing about it lately? Listening to two remarkable women interview some outstanding experts on marketing and business sustainability. Co-authors of the celebrated book Sustainable Marketing – How To Drive Profits with Purpose, Gemma Butler and Michelle Carvill have got something really special going on over on the Can Marketing Save the Planet? podcast. I’ve been glued to their broadcasts, and have been speaking with them while researching this piece. My vision of marketing as a catalyst for good is being refreshed and refined as […]
The AI Advantage: Three Ways to Supercharge Lead Generation, According to ZoomInfo
Marketing is about reaching people. But far too often, marketers spend their time performing repetitive, robotic tasks that could be better handled by software. Artificial intelligence (AI) is poised to substantially change this. According to research from McKinsey, the marketing and sales sectors have the largest possible benefit from implementing AI-based solutions in the coming years, with up to $2.6 trillion in increased value. Here are three ways modern marketers are using artificial intelligence (AI) tools to create more effective lead generation strategies and get them back to what they do best: Connecting with people. How to Leverage AI for […]