Internet Marketing / 3298 posts found
The Top Marketing Channels, And How They’ll Change in 2023 [+Data]
The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself. Marketing channels are the different tools or platforms you use to reach your target audience. By understanding the different values of specific marketing channels, you will be able to form a content distribution plan that fits your audience. The Hubspot Blog surveyed more than 1,000 global marketing professionals in the B2B and B2C space to discover which marketing channels […]
It’s Not Just a Marketing Phrase: 3 Ways to Deliver on Being a “Purpose-Driven Brand”
We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight how having a solid purpose or mission will win over today’s audiences and enable you to stand out against competitors. The last two and a half years have brought into focus what it means to be a purpose-driven company. The global pandemic disrupted supply chains and […]
2022 YouTube Ad Specs
With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. Wondering how you should format your ads? In this post, we’ll explore the requirements for YouTube advertisements by covering the following. What are YouTube Ads? The Types of YouTube Ads How to Make the Most Out of YouTube Ads Youtube is the second most active social media platform in the world, according to DataReportal’s global social media statistics. Creating ads specifically for this platform can […]
Two Bored Apes sell for $1M each: Nifty Newsletter, Nov. 23–29
At the height of the bear market, two NFT collectors have paid almost $1 million to purchase Bored Ape NFTs.
OpenSea’s Seaport Protocol onboards creators and NFT holders on BNB Chain
BNB Chain’s integration into the Seaport Protocol aims to provide BNB Chain creators with multiple creator payouts, real-time payouts and collection management.
Sneak Peek: The MozCon 2023 Speaker Line-Up
The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug. We’re thrilled to announce the first 19 extraordinary speakers that will be taking the MozCon 2023 stage in Seattle this coming August (in alphabetical order). Snag your Super Early Bird tickets! Meet the speakers Amanda Jordan (she/her) Director of Digital Strategy, RicketyRoo @amandatjordan | @ricketyroo Amanda is passionate about helping complex, large businesses improve their local visibility. Her background includes working with clients in the legal, health, financial, and home […]
5 Things Gen Z Will Spend Money On & Why Marketers Need to Care
With a purchasing power of more than $340 billion, Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies show that the generation shops and spends money much differently than its millennial predecessor. While millennials and past generations were more loyal to brands, Gen Z is more interested in buying products that will give them the best value based on their price. Gen Zers also admit to being more impulsive in their shopping habits than older generations. A Breakdown of Generation Z’s […]
5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
Marketers and third-party cookies — can you name a better combo? A few years ago, you really couldn’t. But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions. And that isn’t surprising, because 85% of marketers say their marketing activities are reliant on third-party cookies to some degree, and 77% say Google phasing out third-party cookies will make marketing more difficult for them. So let’s look into exactly which solutions […]
3 Ways Data Privacy Changes Benefit Marketers [New Data]
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact on marketers? I get it – you’re probably used to hearing about how the loss of third-party cookies, GDPR, and iOS privacy changes spell certain doom for the marketing industry – but our survey shows that isn’t true. Out of over 1,000 marketers impacted by […]
Magic Eden follows OpenSea with NFT royalty enforcement tool
The open-source Open Creator Protocol of the NFT marketplace will enforce NFT creator royalties for new collections that opt-in to the tool.