Internet Marketing / 2944 posts found
The 12 Best Cover Letter Examples: What They Got Right
Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process. It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them, but that doesn’t mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because […]
12 Best Social Media Marketing Courses to Take Online [Free & Paid]
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. To help you stand out from your competition in the hiring process, as well as feel entirely confident in your ability to perform in your social media role, you’ll want to take a social media course. In this blog post, we’ll cover some of the best social media marketing courses that are […]
How to Do Better, Lazier Keyword Research
This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important. SEOs and businesses use keyword research to decide which parts of their business to prioritize, to forecast the results of their activities, to appraise possible opportunities for expansion, and of course to write title tags, brief copywriters, or engage in other tactical activity. The point is, if you paid a non-SEO consultant — perhaps a management consultant — for […]
NFT Steez and Lukso co-founder explore the implications of digital self-sovereignty in Web3
NFT Steez chats with Lukso co-founder Marjorie Hernandez about how Universal Profiles onboard and empower users with digital self-sovereignty
Brazilian SEC seeks to change its role in cryptocurrency regulation
Resistant to overseeing the space in the past, the agency said it now plans to work on the definition of virtual assets.
Soulbound tokens play a big part in this new metaverse, which plans to give users citizenship
This new metaverse platform has a technological edge that sets it apart from rivals — and it’s a futuristic concept that Vitalik Buterin himself is excited about.
NFT micro-philanthropy gives a new voice to the opera
An opera-centric DAO is using NFTs to open up new funding avenues to classical musicians outside of the limiting legacy institutions.
What Are Agile Metrics?
Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency. Measuring the success of an agile marketing process is critical as it helps monitor processes and ensures everything is on track — this is where agile metrics come in. In this post, we’ll discuss: What are agile metrics? Importance of Agile Metrics Types of Agile Metrics Key Agile Metrics What are agile metrics? Agile metrics is a tool that helps marketing teams measure the progress and productivity of marketing activities, stay on track, […]
Offline Marketing: Should You Leverage It in a Post-Pandemic World?
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there’s a chance offline marketing could make a comeback. Here’s what marketers need to know about offline marketing and how it can be leveraged. What is offline marketing? 5 Offline Marketing Strategies You Should Use Business Cards Community Engagement Event Hosting Press […]
Facebook is Redesigning its News Feed: What Marketers Need to Know
Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries. It’s also meant to keep Facebook competitive with TikTok. TikTok’s For You page also shows recommended content from across its platform based […]