Internet Marketing / 3084 posts found
3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker
Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The same can be said about business. Initially, we all have to go through “long-division” level processes, procedures, and series of daily tasks. These might include entering a new marketplace, testing out new messaging and branding, pushing for new profit margins, or onboarding new clients. But […]
14 of the Best Examples of Beautiful Email Design
Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task. When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. “Where’s the fun in this?” you may wonder. Thankfully, there are plenty of email marketing geeks out there […]
Estimating Search Opportunity — Whiteboard Friday
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. Building on the recent post about Aira’s new keyword estimation worksheet, in today’s episode, Robin walks you through a good strategy for this all-important estimative work. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Good evening, good afternoon, and good morning wherever you happen to be in the world. My name is Robin […]
10 Tried-and-True Tips for Sales and Marketing Alignment
The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out these tried-and-true best practices for integrating your sales and marketing teams. Smarketing By the Numbers Companies face a hard truth. No matter how great their sales and marketing efforts, between 10 and 15 percent of leads become conversions. As a result, businesses face a dual […]
17 Great Conversation Starters to Break the Ice at Networking Events
With fall on its way, the countdown to September’s INBOUND 2019 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network. That last one — networking — gets a lot of us pretty excited. After all, it’s how 85% of people say they’ve landed a job. And personally, if I’m really into an event and I’m feeling super energetic, I love to network. But I don’t always feel so peppy. Then what? Sometimes, we have to fall back on an arsenal of conversation starters. It helps to spark a discussion, even when […]
Drip Marketing: Everything You Need to Know [+ 3 Examples]
Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. Drip marketing helps marketers maintain constant contact with both current and prospective customers by constantly reminding them of available products, services, and special offers. But what is drip marketing, and how can it benefit your business? Here’s all you need to know plus a few examples. In the early days of drip marketing, paper mail and flyers were mailed to recipients […]
How Neuromarketing Can Revolutionize the Marketing Industry [+Examples]
Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics, neuromarketing can help you analyze the emotional response to your campaigns. Neuromarketing tells us what colors, pictures, music, or messages resonate the most with audiences. Your team can use this data to identify customers’ ad preferences. Take a deep dive into how neuromarketing works for popular brands. Let’s turn to P&G for a real-world example of neuromarketing at work. In […]
How NFTs and the Metaverse can keep fashion luxurious
Luxury in the metaverse isn’t just exclusive to owning the biggest land plot or the best NFT avatar — it’s more than that.
DEX dev Uniswap Labs looks for new funding at unicorn valuation: Report
Uniswap had been previously in talks with NFT lending protocols, planning to tackle liquidity issues and the “information asymmetry” around NFTs.