Internet Marketing / 3095 posts found
How Co-Marketers Can Leverage Creator Collabs and Branded Content on Facebook
If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. These tools have a simple goal: to create smoother collaborations between content creators and brands that lead to more exposure and reach. On the consumer side, they add an extra layer of transparency around branded content. Here, we’ll cover everything you need to know about these tools and discuss how they can bring your Facebook strategy to the next level. What is Facebook’s Creator Collab feature? Released just this year, Facebook’s Creator Collab feature […]
24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From
Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear. In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. What is the creator economy? The creator economy is where creators, from YouTubers […]
16 TikTok Advertising Stats to Know Before You Invest
While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know. TikTok Advertising Stats To Know TikTok has 1 billion global daily active users. (DataReportal) Of marketers that buy paid ads on social media, 65% purchase them on TikTok. (HubSpot Blog) Marketers say that TikTok is the second most effective platform […]
Preparing Your Data Consumers for GA4 — Whiteboard Friday
You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and what they need to know about Google Analytics 4 in order to continue using Analytics data. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Ruth Burr Reedy. I am the CEO […]
How to Write a LinkedIn Recommendation in 2020 [Quick Tip]
When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy. Most people get stuck. You might not know how to start or what to say. But with some simple templates and tips, you’ll be writing stellar testimonials on LinkedIn for your favorite people. Keep reading to learn how to write a LinkedIn recommendation. Then check out some recommendation examples and a quick recommendation letter template. You can use these tools to […]
How to Add Tags to YouTube Videos & Why They’re Important
YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags, but not everyone knows how to add tags to YouTube videos. Below, we’ve put together a guide that will explain exactly what YouTube tags are, how to add them, why they’re important, and some best practices to follow. What are tags for YouTube? How to Add Tags to YouTube Videos Why are YouTube tags so important? YouTube Tags […]
The 21 Best Lead Generation Tools in 2022
Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. This will include both paid and free tools. We’ve compiled a list of the best lead generation tools on the market, including some free options. The 21 Best Lead Generation Tools in 2022 HubSpot Marketing Hub Intercom Proof Paperform MobileMonkey Mailshake Qualaroo HotJar Turnstile by Wistia Pointerpro Zuko ProProfs Quiz […]
Remote Work Loneliness: How to Protect Your Mental Health When Working Remotely
Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one downside many employees face: remote work loneliness. Before the pandemic, it was normal to make friends around the office, crack jokes in the break room, or participate in fun, in-person team-building activities. However, those things aren’t possible when you’re working from home and your coworkers are scattered around the country. So, working from home can feel isolating. Fortunately, there are […]
10 Expert Tips to Improve Lead Quality
Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion. Finding quality leads doesn’t happen by accident. To achieve this goal, brands need a lead qualification process that effectively pinpoints key characteristics that make potential customers more likely to become loyal buyers. To help you get started, we’ve got 10 expert tips for improving lead quality. Lead qualification typically takes the form of stock questions that depend on your offering. […]
The 13 Best Abandoned Cart Emails To Win Back Customers
It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said “Nap Queen”? I wanted it all. I added everything I liked to my cart, but bailed once I realized the total had reached $200. My hesitation to check out triggered abandoned cart emails which attempted to persuade me to make the purchase. Abandoned cart emails are one way to convert lost business and […]