Internet Marketing / 3061 posts found
Nifty News: Zilliqa teases Web3 gaming console, Funko teams up with Warner Bros. and more
Specifications on Zilliqa’s “user-friendly” console are yet to be revealed, but a prototype design resembling an Xbox console has been released.
Top 4 Things to Know About GA4 — Whiteboard Friday
In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Dana DiTomaso. I’m President at Kick Point. And I am here today at MozCon 2022 to bring you some details on the exciting world of Google Analytics 4, which I know all of you are like, “Ugh, I don’t want to learn […]
How 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand’s Pinterest profile. In a press release, Pinterest said Idea Pins make publishing “high-quality, long-lasting, and savable content” simple for content creators. “With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the […]
30 Proven Tips to Improve SEO Performance
The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result. We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. 30 Tips to Help Improve Your SEO To streamline the navigation of our SEO tips, we’ve divided them […]
Topical Content vs. Evergreen Content: How Both can Boost Traffic
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive. In other words, if they don’t find anything of value ASAP, they won’t stay. Of course, this raises an important question: When it comes to topical content vs. evergreen content, which delivers the best bang for your […]
Best Personal Websites: 35+ Examples to Blow Your Mind
A personal website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve seen — including resume websites, portfolios, blogs, and demo websites. Why create a personal website? Here’s the thing about resumes and cover letters: No matter how unique you try to make your own, for the most part, they tend to read dry. And there’s a good […]
How Businesses Are Using Gamification to Spice Up Their Marketing
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that helps marketers make this approach work for them. In this piece, we’ll walk you through gamification basics, common strategies, and real-life examples to […]
How Helpful Was the Helpful Content Update?
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: The dotted blue line shows the 30-day average for the period prior to the start of the update, which came in at 87°F. Ranking flux actually peaked on August 23 above any day of the update rollout. To make matters worse, we had to remove […]
How to Make a Good First Impression: 14 Tips to Try
Did you know that it only takes a tenth of a second to make a first impression? So when you meet someone for the first time, you need to be on your game from the very beginning — but do you know exactly how to make a good first impression? Whether you’re meeting new connections, team members, potential employers, or customers, here is alist of tips to help you put your best foot forward and make a great first impression. Arrive early. Be empathetic. Actively listen. Be mindful of your body language and posture. Modulate your pitch and tone of […]
What Consumers Think About the Metaverse & What Brands Need to Know [New Data]
The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? To get some clarity, we surveyed over 1,000 consumers in the U.S. to learn about their takes, preferences, and behaviors around today’s biggest trends. […]