Internet Marketing / 2944 posts found

NFTs are a ‘natural place’ for digital artists — Gal Yosef

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After launching successful nonfungible token collections, the digital artist has set his sights on metaverse NFTs, believing they will become an important market in the future.

More than $100M worth of NFTs stolen since 2021 — Elliptic

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The firm reported that although the market downturn had caused the value of NFTs to “slump,” scammers stole an estimated 4,647 of the tokens in July 2022.

Influencer Marketing Strategy Checklist & Template

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If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are – online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. […]

The Ultimate Guide to Content Marketing in 2022

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Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. By honing in on effective content marketing, you can do just that — and as a result, increase conversions, improve brand awareness, boost revenue, establish yourself as an industry leader, and more. Whether you’re just starting to devise a strategy or you’re refreshing your existing one, it never hurts […]

10 Common Copywriting Templates to Use in Marketing

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Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work, and it can be difficult to find all three, day-in and day-out. To help with writer’s block, we’ve put together a list of copywriting templates you might use for any of your […]

43 Handy Excel Shortcuts You Can’t Live Without

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Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn’t it be great if there were keyboard shortcuts that could help us get our work done faster? So glad you asked. We’ve put together a list of 43 keyboard shortcuts for Microsoft Excel. Although you can do all of these maneuvers manually, knowing these tricks will help […]

Post-Pandemic Travel Marketing: What Now?

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As borders reopen and travel resumes, the stakes to make up for the time and revenue lost in 2020 and 2021 have never been higher. For many travel and hospitality organizations, there’s no question about it – the 2022-23 season must be a success. The good news is that hope is firmly on the horizon. US Travel’s latest data shows that, for the first time since the pandemic began, travel spending was above 2019 levels by 3%. While nearly 60% of US travelers note that rising gas prices will impact their upcoming travel decisions, more than a quarter plan to […]

How to Answer ‘Tell Me About Yourself’ Using 9 Tried-and-True Tips

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The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked. I ended up rambling about how “fun” I was, citing my time as the lead singer and guitarist for a Blink-182 cover band in the sixth grade as compelling evidence. Needless to say, I didn’t get the job. As the old saying goes, you never get a second chance at first […]

How to Change All Margins in Google Docs [FAQ]

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When working on a project with Google Docs, you may be required to change the default margins, and if you’ve never done it before, learning how to change all margins in Google Docs can seem complicated. If you need to change only the left and right margin space, simply click and hold the small blue triangle on the left and right side of the ruler at the top of your Google Doc, and drag it to another position (it’s important to note you must drag the blue triangle, not the rectangle right above it. The rectangle on your ruler changes […]

What Is the 80/20 Rule? How the Pareto Principle Will Supercharge Your Productivity

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If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule. The Pareto Principle, or the 80/20 Rule, is a common principle used across various industries and businesses to help determine the highest priority tasks that yield the most impact.  When you’ve identified the high-impact tasks, you’re guaranteed to increase your productivity and your profits. In the early 1900s, Vilfredo Pareto recognized this occurrence when studying Italy’s wealth distribution.  Pareto observed that 80% of Italy’s land was owned […]
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