Internet Marketing / 3326 posts found
The Ultimate List: 49 Online Local Business Directories
Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Luckily, using business directory websites is an easy way to improve your local SEO. All you have to do is list your business in online business directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. Today, Google is inserting itself between consumer and local business websites much more often. For […]
Product Launch Checklist: How to Launch a Product, According to HubSpot’s Experts
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date with a product launch checklist. Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we’ve come up with a step-by-step checklist for a successful product launch and gathered the best product […]
The 2 Simple & Straightforward Methods for Market Sizing Your Business
When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it. Imagine putting in months of hard work to realize that there are only 100 people in the U.S. who will potentially buy your product. Knowing this early on will enable you to make educated business decisions and decide what’s worth pursuing. Discover the methods to calculate your market size and accurately measure your business’ revenue potential. There are several reasons why every business should spend time sizing its market: It helps you determine if it’s a […]
The 6 Stages of the Product Life Cycle
When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. No one wants their product to become “obsolete” and reach the end of its product life cycle. That’s why it’s important to understand what stage your product is in so you can make better marketing and business decisions. Below, we’ll learn about the product life cycle inside and out. If you’re in a pinch, use […]
15 Productivity Hacks for a Successful 2023
One of my biggest challenges with working from home is staying focused and completing every task on time. After all, home is where my TV, phone, kitchen, and cats are — it’s not exactly set up with productivity in mind. However, that doesn’t mean it’s impossible to get things done. Fortunately, there are many practical, productive tips to help anyone reach their goals, whether they work from home or in an office. Here are 15 productivity hacks to keep you focused so you can achieve your goals. Eat breakfast every day. Exercise in the morning. Take time to free-write. Plan […]
Scheduling Instagram Posts: Absolutely Everything You Need to Know
Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it’s not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you’ll need a way to schedule Instagram posts ahead of time. This is where Instagram scheduling software comes into play. Can you schedule Instagram posts? Why You Should Schedule Your Instagram Posts Instagram Scheduling Best Practices Best Way to Schedule Instagram Posts Tools for Scheduling Instagram Posts HubSpot Social Media Management Software Later Tailwind Buffer Sked […]
8 Best Project Management Podcasts to Listen to in 2022
The project management field is growing. By 2027, employers will have 88 million PM roles, according to the Project Management Institute. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. These podcasts cover a wide variety of topics, from company culture to organizational leadership. Take a deep dive below. 1. Manage This — The Project Management Podcast Hosts: Andy Crowe, CEO at Velociteach, and Bill Yates, Executive Vice President at […]
The Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy [HubSpot Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s this. The growth challenges you faced in the last decade won’t be the growth challenges you face in the next decade. If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re here. To recap, here are four things […]
Local Pack Header Specificity Vanishes while Local Packs Downtrend
In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community, like Colan Nielsen, began noticing that the extraordinary diversity of headings we had captured had suddenly diminished: Today, I’m doing a quick follow-up to the manual portion of our earlier study in an effort to quantify and illustrate this abrupt alteration. A total sea change in local pack headers Between July and November of 2022, 83% of our previously-queried local pack headers underwent […]
4 Common Mistakes E-commerce Websites Make Using JavaScript
Despite the resources they can invest in web development, large e-commerce websites still struggle with SEO-friendly ways of using JavaScript. And, even when 98% of all websites use JavaScript, it’s still common that Google has problems indexing pages using JavaScript. While it’s okay to use it on your website in general, remember that JavaScript requires extra computing resources to be processed into HTML code understandable by bots. At the same time, new JavaScript frameworks and technologies are constantly arising. To give your JavaScript pages the best chance of indexing, you’ll need to learn how to optimize it for the sake […]