Internet Marketing / 2944 posts found
Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation. What is a digital creator? How To Be a Digital Creator Find your niche. Gather the materials you need. Create. Set SMART goals. Get organized and on a consistent schedule. […]
What is YouTube Shorts & How to Make One [+7 Brand Examples]
Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video platforms. But is it worth your time? Let’s talk about what YouTube Shorts is, how it works, and how brands like yours can leverage it. Table of Contents What is YouTube Shorts? How to Make YouTube Shorts What Makes YouTube Shorts Different from Its Competitors How 7 Brands Use YouTube Shorts How to Prepare for YouTube Shorts […]
What’s TikTok’s Attribution Manager & How Can Advertisers Use It?
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms Before we get into this new TikTok feature, let’s first get a refresher on some key terms: Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking or viewing an ad. Attribution window – The time between when a user clicks or views an ad and […]
5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Even though I’m no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. It often feels too forced and fake. That’s why I’m here to help! Let me debunk a few myths and predictions marketers might have made about our […]
Where Can You Go to Learn Local SEO?
Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine and spacious field of local search marketing, welcome to what will be a habit of lifelong scholarship. In the next 20 years, you’ll see as many (or more) changes than we’ve witnessed in the nascent decades of this discipline. You’ll study how to lay a feast of options before the local businesses you market, regularly setting out new dishes as new promotional opportunities arise. Your education is what will keep […]
12 Essential YouTube Advertising Statistics for 2022
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 […]
18 Best B2B Website Examples & How to Design a Great B2B Website
The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we’ll share the best B2B website examples we’ve ever seen, then dive into three tips for building your site. By the end, you’ll be able to create a site that drives conversions and keeps buyers coming back. Let’s get started. With a host of great B2B website examples out there, we’ve curated a list of sites that stand out. 1. Blake Envelopes Are envelopes exciting? Not really, but you wouldn’t know it from the Blake Envelope website. The colors are vibrant, […]
Moneyball is the Future of SEO — Whiteboard Friday
Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to pre-order the video bundle! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Will Critchlow here, CEO at SearchPilot. I want to start today by talking about the NBA in 2001. This is what the shot […]
How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]
In the early days of YouTube, there weren’t a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you’re probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without […]
Twitter Topics: How to Use It & What Marketers Need to Know
Twitter Topics makes it easier for Twitter users to sift through the roughly half billion tweets published daily and find content related to their interests. As a marketer, Twitter Topics can help you stay focused on audiences in your industry that fit your customer profile and join in on conversations that make the most sense for you to join. In this post, we’ll discuss everything you need to know about the platform’s native feature, including: What is Twitter Topics? How to Use Twitter Topics Four Ways Marketers Can Leverage Twitter Topics With Twitter Topics, you can follow topics as well […]