Internet Marketing / 3061 posts found
How to do a Website Audit to Improve SEO & Conversions
When was the last time you gave your website a checkup? Maybe you’ve never audited your website before, it’s been a while since you have, or you have a redesign planned for the future. Whatever the case, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. Below, let’s learn what a website audit is, the different types of audits, why an auditis important, and how to use information from an audit to improve your SEO and conversions. Before we dive into the things you should be keeping […]
Comma Rules for Clear Writing (with Examples)
One of the most commonly used punctuation marks, an errant comma can be the difference between a complete sentence and a complete mess. In this post, we’ll explore seven comma rules that will keep your writing concise and coherent. Before we dive in, what is a comma anyway? You can think of a comma as a lighter version of a period. While a period ends a sentence full-stop, a comma is a smaller, softer pause. It can separate words, clauses, or ideas within one sentence. 1. Two complete sentences can only be connected with a comma when using a coordinating […]
How to Identify and Refresh Outdated Content
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why. Why update your content? Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away. It’s actually a legit marketing tactic that saves money and makes your users’ on-site experience smoother. So let’s dive into why […]
20+ Fun and Engaging Instagram Story Ideas for 2022
Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. We’ve broken them down by content type: Follower engagement Conduct a poll. Host a Q&A. Spotlight your customers. Quiz your followers. Repost user-generated content. Host a giveaway. Start a challenge. Team/Company Spotlights Introduce your team. Share behind-the-scenes footage. Celebrate milestones. Do a takeover. Share company updates. Products and Services Share testimonials and reviews. Spotlight products and services. Announce discounts and specials. Educational Content Share industry news. Post quick tutorials. Miscellaneous Direct traffic to other […]
How To Be a Good Interviewer
Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team. So, being a good interviewer goes hand-in-hand with hiring successful talent that can contribute to meeting your business goals. Read on to learn everything you need to know about becoming an effective interviewer. Why is it important to be a good interviewer? Being a good interviewer is essential because it helps you hire the right people for the job. Therefore, the skill is key for any employer that wants to hire the right candidates who are motivated, […]
How 5 Brands Are Using Emerging Technology for Marketing in 2022
Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article. Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. Virtual Experiences 1. Patrón Spirits In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. This limited-time event, held on two consecutive weekends, was hosted on Decentraland, a virtual browser-based platform. Participating users could visit three pop-up events dedicated to the brand’s three summer […]
15 Brands That Demonstrate Social Responsibility in 2022
Consumers want brands to make a difference. In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. In that same survey, 64% of respondents said they prefer to buy from companies with a reputation for purposeful action, not just their profits. When brands act for the good of society and the planet, they’re being socially responsible. In this post, we’ll discuss: What is social responsibility? How can brands be socially responsible? 15 Socially Responsible Brands What is social responsibility? For businesses, social responsibility is showing care […]
The MozCon 2022 Video Bundle Is Here (Plus, Our 2020 Videos are FREE!)
After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022. It felt great to be back in-person at camp MozCon, gathering insights and and watching tactical presentations from industry leaders, not to mention the opportunity to connect and network with fellow attendees! And we’re happy to share that if you missed the conference live, the MozCon 2022 video bundle is now available for your viewing pleasure! Start watching now For $299, you’ll gain access to every presentation and speaker deck […]
Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022 Facebook Facebook currently attracts 2.89 […]
3 Challenges Brands Face with Podcast Marketing & How to Navigate Them
According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability Currently, there are two main ways to discover podcasts: Search through top-ranking podcasts in various genres or get recommendations based on what you’re already listening to. This makes it very hard for lesser-known shows to get discovered organically. “It’s really hard for podcasters who are creating […]