Internet Marketing / 3303 posts found
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without paying for every mention. Here’s where your whole team will help you gain EMV. In this article, I’ll break down what EMV is, why EMV isn’t just your marketing team’s concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Table of Contents What is earned media value? Why should your team know […]
Social Media Engagement: How to Make Your Brand the Life of The Digital Party
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party. By prioritizing social media engagement, businesses can avoid this fate and accomplish their marketing goals. Likes and comments may seem like vanity metrics, but they are catalysts for the greater traffic, conversions, and sales brands need to grow. Pulling from the latest data from our 2025 Social Media […]
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of value in return: expert insights, a story or case study, a free trial, or an event invitation. Brands have a small window of opportunity to show their value in your inbox. If they can’t, they’ll land in the no man’s land of unsubscribe. If they […]
A Deep Dive Into the Different Types of AI Agents and When to Use Them
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun. One area I find most compelling is agentic AI. Right now, AI agents sit squarely in the “next generation” of AI tools: developing quickly but not quite ready for the limelight. Still, Deloitte’s latest State of Generative AI in the Enterprise report urges companies to […]
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the … MCU? Meet the Master Name: Sonia Thompson, Founder, Inclusion & Marketing Job: Thompson consults with brands that want to use inclusive marketing to grow their business Lesson 1: Toss out your checklist. I can barely make myself breakfast without a checklist, but Thompson’s got […]
The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot’s handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. In other words, you‘ve come to the right blog. Let’s get started by answering a burning question. Is social media video marketing […]
How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be? So, when I launched my community marketing agency, Butterfly Effect, I took a new approach. I put on my “professional” voice. I tried to stick to business talk and keep interactions transactional. But as I built more authentic relationships with decision-makers, I noticed that behind every corporate email address was a human […]
How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she’s got 20K followers (and some viral videos with 4M+ views) to prove it. Today’s expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset, too. Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target […]
How to Be an Effective SEO Mentor — Whiteboard Friday
When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.