Internet Marketing / 2975 posts found
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles. Here in the U.S., my Spanish-speaking husband and I recently went to see a new movie at the theater. We were able to go because this specific theater had designated showings of the movie with the original […]
How Newsletters Make Money
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Summary Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.) Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM) Newsletter Media Firms Hitting 9-Figure Valuation: Notable media companies built through newsletter have hit multi-million dollar valuations. (The Athletic was acquired by the NYT for $550m.) Multiple Business Lines: Media firms that begin as a newsletter can extend into other offerings (e.g., premium research, e-commerce, community forums, […]
Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand your audience, including ‘buying’ Instagram followers. Here, I’m covering all the questions you have about buying Instagram followers. I’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Table of Contents Can you buy […]
How to Use AI Personalization Tactics to Scale Marketing Growth
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place. As Kieran and I discuss in a recent episode of Marketing Against the Grain, however, the larger the audience, the harder it becomes to consistently deliver targeted interactions. This often results in generic messaging, missed […]
How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content
Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.
Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It
On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. Keep reading to learn her three favorite tips for marketers looking to get ahead during a time of such intense search volatility. Lesson 1: Don’t sleep on Pinterest. One of the most frustrating experiences for Jenna is chatting with marketing big-wigs and hearing Insta and TikTok […]
15 Growth Marketing Tactics to Turbocharge Your Startup
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Julian Shapiro is the founder of numerous startups, including Demand Curve, a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. You can follow him on his website or podcast. Shapiro graced the Trends team with a lecture on growth marketing, and below, we share 15 of his most actionable tactics. Table of Contents 1. Retarget Your Newsletter Unsubscribers 2. Do Hyper-Targeted Geo Rollouts to Look Bigger Than You Are 3. Cross-Target Audiences […]
The Best Social Media Platforms for Video Content in 2024 [Consumer Data]
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there. However, before we explore the vast options marketers have at their disposal, let’s dive into the importance of social media videos, where consumers are watching them, and other important findings. Where are consumers watching social media videos? YouTube, Instagram, and TikTok are among the social media platforms with the highest ROI, according to our 2024 State of Marketing Report. So, it‘s safe […]
Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib. It’s so intensely focused on highlighting positives that marketing often comes across as superficial. Advertising campaigns, slogans, and product launches all use the same rhetoric. They talk about how great the thing is. Gillette is the best a man can get. Coca-Cola Opens Happiness. And KFC is Finger Lickin’ Good. Image Source I’m not surprised. If you want to persuade someone to buy something, you’ll probably […]
7 Top AI Market Research Tools in 2024
Market research is the backbone of all marketing, and we can’t skip it. After all, how can you promote any products and services if you haven’t dug deep into your market, audience, and competition? Nevertheless, market research eats up a ton of time. So many marketers take it for granted and settle for superficial research. To avoid this, make use of AI market research tools. Which? I tested seven AI market analysis tools and broke down which ones are worth trying. Let’s jump in. Table of Contents What are AI market research tools? Why use AI tools for market research? […]